Last updated: August 2026
Global rank: Worldwide · 2026-08
#45,573
AI visibility: Grade A
87
SEO health: Latest audit
78
Visits
221.9K
per month, estimated
Keywords
53.4K
ranking in Google
Organic share
100%
221.9K organic visits
LLMS.txt
Published
138 lines AI engines can read
You're seeing the free preview of upcounsel.com
upcounsel.com Web Traffic Statistics
Key findings
- UpCounsel (Legal Services) is ranked #45,573 worldwide in our August 2026 domain ranking, inside the top 100,000, down 3,331 places from #42,242 in July 2026.
- It is estimated to receive about 221,900 visits a month from search, 100% of it organic, across 53,400 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 138 lines.
- Its last technical audit scored 78/100, with "Create and Submit a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #45,573 | ▼ 3,331 |
| July 2026 | #42,242 | ▲ 628 |
| June 2026 | #42,870 | — |
| May 2026 | #42,870 | ▼ 3,419 |
| April 2026 | #39,451 | ▼ 927 |
| March 2026 | #38,524 | ▲ 430 |
| February 2026 | #38,954 | — |
What this company does
UpCounsel operates as an online platform that connects businesses with attorneys experienced in areas like contracts, employment, corporate formation, copyright, and franchising. Users can review lawyer profiles, check past work examples, and arrange services for specific projects rather than committing to long-term arrangements. The site also offers free legal document templates that serve as basic resources for com…
Our read on the site
Good foundation with room for improvement. 1 high-priority issue.
upcounsel.com Traffic and Visitor Engagement
Search engines send upcounsel.com an estimated 221,900 visits a month. Effectively all of it is organic — about 221,900 visits from unpaid results. Paid search contributes only about 10 visits a month. Spread across 53,400 ranking keywords, that averages roughly 4.2 organic visits per keyword.
Monthly visits
221.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
221.9K
100% of all traffic
Paid visits
10
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
upcounsel.com AI Visibility
upcounsel.com scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Crawlability (5/10) and Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
77/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
upcounsel.com LLMS.txt
The llms.txt on upcounsel.com runs to 138 lines (5,580 characters) across 12 sections, last generated in March 2026. It introduces the site as "UpCounsel - Expert Legal Services on Demand". It tells AI engines the business works in Legal Services, Technology and LegalTech. It describes 3 products, with prices such as Consultation Services at $150/hour. Services it lists include Contract Review Services and Business Formation Services. The audience it names is Startups, Small Businesses, Entrepreneurs, aged 25-54 (Global). Technologies it mentions include React, Node.js, AWS, PostgreSQL and HTML5. The keywords it claims start with "expert legal services", "hire attorneys", "vetted lawyers" and "legal documents".
Status
Published
AI engines can read it
Lines
138
In the file
Size
5.6K
Characters
Sections
12
Updated Mar 27, 2026
What the file says
# UpCounsel - Expert Legal Services on Demand ## About UpCounsel is a platform that connects businesses with expert attorneys on demand, tailored to meet specific legal needs. By providing access to vetted lawyers, UpCounsel ensures that clients receive high-quality legal services efficiently. The platform also offers a variety of free legal documents, making it a valuable resource for startups and small businesses. **Areas of Work:** Legal Services, Technology, LegalTech ## Things to Remember - **Website:** https://upcounsel.com - **Address:** Not Available, San Francisco, United States - **Contact:** [email protected] - **Phone:** +1-415-555-0199 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 75 employees - **Revenue:** $8M - **Hiring Status:** Yes, actively hiring ## Products - **Legal Document Services** (Contact for pricing): Access a variety of customizable legal documents for your business needs. - **Attorney Matching Services** (Contact for pricing): Connect with vetted attorneys who specialize in your legal requirements. - **Consultation Services** ($150/hour): Get expert legal advice tailored to your business challenges. ## Services - **Contract Review Services** ($200/project): Professional review of contracts to ensure compliance and protect your interests. - **Business Formati
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Legal Document ServicesContact for pricing
- Attorney Matching ServicesContact for pricing
- Consultation Services$150/hour
Services it tells AI about
- Contract Review Services$200/project
- Business Formation ServicesContact for quote
Competitors it names
Audience it targets
Startups, Small Businesses, Entrepreneurs · 25-54 · Global
Company type
Private · actively hiring
upcounsel.com Organic Keywords
Google lists upcounsel.com for about 53,400 keywords, which together bring an estimated 221,900 organic visits a month.
Ranking keywords
53.4K
Found in Google for this domain
Visits they bring
221.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
upcounsel.com SEO Audit
The latest technical audit of upcounsel.com scored 78 out of 100 overall. Accessibility is its weakest area at 75, while performance scores highest at 81. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- HighCreate and Submit a Sitemap
- HighOptimize Page Load Speed
- HighImprove Accessibility Features
- MediumImplement Structured Data Markup
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
upcounsel.com Competitors and Alternatives
UpCounsel's company profile names legalzoom.com, rocketlawyer.com and lawdepot.com as competitors. Its own llms.txt adds lawyers.com and avvo.com. Outside its market, the domains ranked closest to it in our worldwide ranking are autowereld.nl, food.ru, onlinevetjobs.com and recochoku.jp.
upcounsel.com Company Profile
UpCounsel operates as an online platform that connects businesses with attorneys experienced in areas like contracts, employment, corporate formation, copyright, and franchising. Users can review lawyer profiles, check past work examples, and arrange services for specific projects rather than committing to long-term arrangements. The site also offers free legal document templates that serve as basic resources for com…
Founded in 2012 (about 14 years ago), UpCounsel is based in San Francisco, United States. Its workforce is listed as between 51 and 200 employees. Its founders are Matthew Faustman and Mark W. Heller. Its profile files it under Legal Services, with further tags for Technology, LegalTech and Marketplace. Products on record for it: Legal Document Services, Attorney Matching Services and Consultation Services. Reported revenue is $8.3M (2022), and total funding is listed at $50M. Its tagline reads: "Expert Legal Services and Free Legal Documents".
- Sector
- Legal Services
- Headquarters
- San Francisco, United States
- Founded
- 2012
- Employees
- 51-200
- Revenue
- $8.3M (2022)
- Funding
- $50M
- Founders
- Matthew Faustman, Mark W. Heller
- Products
- Legal Document Services, Attorney Matching Services, Consultation Services
upcounsel.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
upcounsel.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for upcounsel.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to upcounsel.com
Neighbours of #45,573 in our worldwide ranking — each with its own report.
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