upcoming.org — September 2026 traffic, keywords & AI visibility

upcoming.org draws an estimated 19,100 visits a month from search engines. Effectively all of it is organic — about 19,100 visits from unpaid results. Spread across 4,296 ranking keywords, that averages roughly 4.4 organic visits per keyword.

On our AI visibility scale upcoming.org earns 84 of 100 points, a grade A. It takes full marks for LLMS.txt and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on SEO health (15/20) and Structured data (0/5).

The llms.txt on upcoming.org runs to 75 lines (4,218 characters) across 12 sections, last generated in May 2026. It introduces the site as "Upcoming.org - Local Events Calendar". It tells AI engines the business works in Event Discovery, Event Management and Local Events Platform. It describes 4 products, with prices such as Event Listing at Free, Weekly Digest at Free and Organizer Dashboard at Free / Premium upgrade. Services it lists include Event Promotion, Calendar Embed and Local Sponsorship Matching. The audience it names is Urban residents interested in local culture, aged 18-45 (Montreal and surrounding areas). Technologies it mentions include HTTPS, robots.txt and sitemap.xml. The keywords it claims start with "event planning", "local events", "event management" and "event promotion".

# Upcoming.org - Local Events Calendar

## About
Upcoming.org started as a simple way for people in Montreal to keep track of concerts, meetups, and community gatherings without digging through scattered listings. Over time it grew into a full platform where organizers can post events, promote them to the right crowd, and track who’s coming. The site focuses on making discovery easy with clean calendars and neighborhood filters that actually work for locals. Users can browse by date, category, or even vibe, whether they’re looking for a quiet book club or a big street festival. Organizers get basic tools to add details, set ticket links, and share across social channels without extra fees for small events. The platform stays independent and doesn’t push paid placements as aggressively as bigger ticketing sites. Many Montreal venues and indie promoters rely on it as a steady source of foot traffic. Attendees appreciate the lack of clutter and the focus on real, happening-now activities rather than generic national listings. The team keeps the interface lightweight so it loads fast even on older phones. Revenue comes mostly from featured placements and a small cut on certain paid events. They’ve stayed bootstrapped and avoided outside funding rounds so far. The site also runs occasional email roundups that highlight hand-picked events each week. Feedback from users shows strong l

Google lists upcoming.org for about 4,296 keywords, which together bring an estimated 19,100 organic visits a month.

The latest technical audit of upcoming.org scored 64 out of 100 overall. Performance is its weakest area at 40, while SEO scores highest at 75. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Upcoming's company profile names eventbrite.com, meetup.com, facebook.com and eventful.com as competitors. Its own llms.txt adds facebook.com/events, local.com/events and ticketmaster.com. Outside its market, the domains ranked closest to it in our worldwide ranking are singularitynet.io, 8casino.com, ibe.edu.pl and avtogut.ru.

eventbrite.com

meetup.com

facebook.com

eventful.com

facebook.com/events

local.com/events

ticketmaster.com