Last updated: August 2026
Global rank: Worldwide · 2026-08
#54,197
AI visibility: Grade A
87
SEO health: Latest audit
95
Visits
333
per month, estimated
Keywords
518
ranking in Google
Organic share
100%
333 organic visits
LLMS.txt
Published
134 lines AI engines can read
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unt.se Web Traffic Statistics
Key findings
- UNT, Upsala Nya Tidning (Media) is ranked #54,197 worldwide in our August 2026 domain ranking, inside the top 100,000, down 209 places from #53,988 in July 2026.
- It is estimated to receive about 333 visits a month from search, 100% of it organic, across 518 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 134 lines.
- Its last technical audit scored 95/100, with "Implement Robots.txt" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #54,197 | ▼ 209 |
| July 2026 | #53,988 | ▲ 1,325 |
| June 2026 | #55,313 | — |
| May 2026 | #55,313 | ▲ 1,620 |
| April 2026 | #56,933 | ▼ 379 |
| March 2026 | #56,554 | ▲ 218 |
| February 2026 | #56,772 | — |
What this company does
UNT is a regional newspaper that publishes daily coverage of local events and developments across Uppsala and the surrounding parts of Uppland. Its reporting centers on the towns of Uppsala, Tierp, and Östhammar, along with smaller communities in the area. The paper produces articles on breaking news, ongoing investigations, police and emergency incidents, sports results, family life, entertainment listings, and cult…
Our read on the site
Good foundation with room for improvement.
unt.se Traffic and Visitor Engagement
Search engines send unt.se an estimated 333 visits a month. Effectively all of it is organic — about 333 visits from unpaid results. Spread across 518 ranking keywords, that averages roughly 0.6 organic visits per keyword.
Monthly visits
333
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
333
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
unt.se AI Visibility
unt.se scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
unt.se LLMS.txt
The llms.txt on unt.se runs to 134 lines (4,889 characters) across 12 sections, last generated in March 2026. It introduces the site as "UNT, Upsala Nya Tidning". It tells AI engines the business works in Media, Publishing and Digital News. It describes 3 products, with prices such as Digital News Subscription at $10/month, Print Newspaper at $15/month and Mobile News App at Free. The audience it names is Local residents, Families, Students, Professionals, aged 25-54 (Sweden). Technologies it mentions include WordPress, PHP, MySQL, JavaScript and HTML5. The keywords it claims start with "local news", "Uppsala news", "Sweden news" and "digital subscription".
Status
Published
AI engines can read it
Lines
134
In the file
Size
4.9K
Characters
Sections
12
Updated Mar 27, 2026
What the file says
# UNT, Upsala Nya Tidning ## About UNT, or Upsala Nya Tidning, is a leading local news provider in Sweden, focusing on delivering timely news and updates from Uppsala, Tierp, Östhammar, and the broader Uppland region. The company covers a wide array of topics including current events, sports, culture, and family-oriented content, making it a trusted source for community information. With a commitment to investigative journalism and local reporting, UNT serves its readers by keeping them informed about the happenings that matter most to them. **Areas of Work:** Media, Publishing, Digital News ## Things to Remember - **Website:** https://unt.se - **Address:** Uppsala, Sweden - **Contact:** [email protected] - **Phone:** +46-18-17-40-00 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** UTC+1 - **Currency:** SEK - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $12M - **Hiring Status:** Not currently hiring ## Products - **Digital News Subscription** ($10/month): Access to exclusive online articles, reports, and updates. - **Print Newspaper** ($15/month): Daily print edition delivered to your doorstep. - **Mobile News App** (Free): Stay updated with the latest news on the go with our mobile app. ## Services ## Keywords local news, Uppsala news, Sweden news, digital subscription, print newspaper, community information, sports news, culture news, investigative jo
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Digital News Subscription$10/month
- Print Newspaper$15/month
- Mobile News AppFree
Competitors it names
Audience it targets
Local residents, Families, Students, Professionals · 25-54 · Sweden
Company type
Private
unt.se Organic Keywords
Google lists unt.se for about 518 keywords, which together bring an estimated 333 organic visits a month.
Ranking keywords
518
Found in Google for this domain
Visits they bring
333
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
unt.se SEO Audit
The latest technical audit of unt.se scored 95 out of 100 overall. Performance is its weakest area at 87, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighImplement Robots.txt
- HighCreate and Submit Sitemap
- MediumOptimize Images
- MediumMinify CSS and JavaScript
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
unt.se Competitors and Alternatives
UNT, Upsala Nya Tidning's company profile names aftonbladet.se, expressen.se and svt.se as competitors. Its own llms.txt adds dn.se and sydsvenskan.se. Outside its market, the domains ranked closest to it in our worldwide ranking are jlfafafa3.com, tinybeans.com, statssa.gov.za and msg.com.
unt.se Company Profile
UNT is a regional newspaper that publishes daily coverage of local events and developments across Uppsala and the surrounding parts of Uppland. Its reporting centers on the towns of Uppsala, Tierp, and Östhammar, along with smaller communities in the area. The paper produces articles on breaking news, ongoing investigations, police and emergency incidents, sports results, family life, entertainment listings, and cult…
Founded in 1884 (about 142 years ago), UNT, Upsala Nya Tidning is based in Uppsala, Sweden. Its workforce is listed as between 101 and 200 employees. Its profile files it under Media, with further tags for Publishing, Digital News and Subscription-Based. Products on record for it: Digital News Subscription, Print Newspaper and Mobile News App. Reported revenue is $12M (2022). Its tagline reads: "Lokala nyheter just nu".
- Sector
- Media
- Headquarters
- Uppsala, Sweden
- Founded
- 1884
- Employees
- 101-200
- Revenue
- $12M (2022)
- Funding
- Not Disclosed
- Products
- Digital News Subscription, Print Newspaper, Mobile News App
unt.se Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
unt.se Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for unt.se yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to unt.se
Neighbours of #54,197 in our worldwide ranking — each with its own report.
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