Last updated: August 2026

universal.at — August 2026 traffic, keywords & AI visibility

Name: universal.at traffic, keywords, backlinks and AI visibility
Creator: Amrut.ai
License: https://amrut.ai/terms

Universal MöbelRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-08

#125,567

AI visibility: Grade A+

SEO health: Latest audit

Visits

per month, estimated

Keywords

176

ranking in Google

Organic share

100%

28 organic visits

LLMS.txt

Published

80 lines AI engines can read

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universal.at Web Traffic Statistics

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Key findings

Universal Möbel (Retail, E-commerce & Consumer Goods) is ranked #125,567 worldwide in our August 2026 domain ranking, down 13,403 places from #112,164 in July 2026.
It is estimated to receive about 28 visits a month from search, 100% of it organic, across 176 ranking keywords.
Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 80 lines.
Its last technical audit scored 80/100, with "Optimize Title and Meta Description" the highest-priority fix.

universal.at global rank history
Month	Rank	Move
August 2026	#125,567	▼ 13,403
July 2026	#112,164	▼ 1,722
June 2026	#110,442	—
May 2026	#110,442	▲ 350
April 2026	#110,792	▲ 17,622
March 2026	#128,414	▲ 11,634
February 2026	#140,048	—

What this company does

Universal Möbel ist ein etablierter österreichischer Online-Händler, der sich auf den Verkauf von Möbeln, Mode, Schuhen und Technikprodukten spezialisiert hat. Mit einem breiten Sortiment richtet sich das Unternehmen vor allem an Privatkunden, die qualitativ hochwertige Produkte zu fairen Preisen suchen. Der Fokus liegt auf Möbeln für Zuhause, darunter Wohnzimmergarnituren, Schlafzimmereinrichtungen und Home-Office-L…

Our read on the site

The overall SEO health of universal.at is moderately strong, with high accessibility and SEO scores, but significant performance issues and missing sitemap and llms files hinder its effectiveness. The site has a well-structured H1 heading and no missing alt attributes, but improvements in title and meta description len…

Retail, E-commerce & Consumer GoodsFurniture RetailFashion E-commerceHome GoodsSofas & SesselBetten & Matratzen

universal.at Traffic and Visitor Engagement

See traffic details

universal.at draws an estimated 28 visits a month from search engines. Effectively all of it is organic — about 28 visits from unpaid results. Spread across 176 ranking keywords, that averages roughly 0.2 organic visits per keyword.

Monthly visits

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

100% of all traffic

Paid visits

No paid search detected

Organic vs paid

Organic

100%

Paid

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

universal.at AI Visibility

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On our AI visibility scale universal.at earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).

90out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode

LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health18/20

92/100

Crawlability5/10

robots ✓ · sitemap ✗

Structured data5/5

Detected

Fix these first

→ Complete your company profile so AI answers about you stay accurate.
→ Add sitemap.xml so AI crawlers can read you.

universal.at LLMS.txt

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The llms.txt on universal.at runs to 80 lines (3,439 characters) across 12 sections, last generated in May 2026. It introduces the site as "Universal Möbel - Möbel Onlineshop". It tells AI engines the business works in Furniture Retail, Fashion E-commerce and Home Decor. It describes 5 products, with prices such as Modernes Ecksofa at €899, Home-Office-Schreibtisch at €299 and Damen Sneakers at €79. Services it lists include Möbelmontage, Schnellversand, Rückgabe-Service and Designberatung. The audience it names is Families, Professionals, aged 25-55 (Austria). Technologies it mentions include HTTPS, Responsive Design, Robots.txt, Google Analytics and Payment Gateway. The keywords it claims start with "Möbel Onlineshop", "Möbel kaufen", "Mode Onlineshop" and "Schuhe kaufen".

Status

Published

AI engines can read it

Lines

In the file

Size

3.4K

Characters

Sections

Updated May 12, 2026

What the file says

# Universal Möbel - Möbel Onlineshop

## About
Universal Möbel betreibt einen führenden Online-Shop für Möbel, Mode, Schuhe und Technik in Österreich. Das Sortiment umfasst alles vom Sofa bis zum Smart-Gadget, speziell für den modernen Haushalt konzipiert. Kunden profitieren von schnellem Versand, einfachen Rückgaben und attraktiven Preisen. Der Shop betont Qualität und Nachhaltigkeit bei der Möbelproduktion. Neben Kernprodukten wie Wohn- und Schlafzimmermöbeln gibt es saisonale Modekollektionen und Tech-Highlights. Regelmäßige Aktionen wie 'Sommer-Sale' ziehen Tausende an. Die Plattform ist benutzerfreundlich und mobiloptimiert. Universal bedient Privatkunden mit Fokus auf DACH-Region. Kundenservice steht im Vordergrund, inklusive Live-Chat. Zukünftig plant man App-Entwicklung und B2B-Erweiterung. Mit starkem SEO-Aufbau wächst der Traffic stetig. Wettbewerber werden durch lokalen Service übertroffen. Interior-Tipps und DIY-Ideen bereichern die Site. Loyalty-Programme fördern Wiederholungskäufe. Insgesamt ein solider Player im E-Commerce.

**Areas of Work:** Furniture Retail, Fashion E-commerce, Home Decor

## Things to Remember
- **Website:** https://universal.at
- **Address:** Wien, Austria
- **Contact:** 
- **Phone:** 
- **Hours:** Mo-Fr 9-18, Sa 9-14
- **Timezone:** CET
- **Currency:** EUR
- **Company Type:** Private
- **Employees:** 51-200
- **Revenue:** €45M
- **Hiring St

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Furniture RetailFashion E-commerceHome Decor

Keywords it claims

Möbel OnlineshopMöbel kaufenMode OnlineshopSchuhe kaufenTechnik kaufenMöbel für ZuhauseUniversal MöbelUniversal ModeUniversal Schuheeco-friendly furniture

Technologies

HTTPSResponsive DesignRobots.txtGoogle AnalyticsPayment Gateway

Products it tells AI about

Modernes Ecksofa€899
Home-Office-Schreibtisch€299
Damen Sneakers€79
Smart-TV 55 Zoll€599
Kleiderschrank 3-Türig€449

Services it tells AI about

Möbelmontage€99+
Schnellversand€19,90
Rückgabe-ServiceKostenlos
Designberatung€49
Finanzierung0% Zins

Competitors it names

https://www.ikea.comhttps://www.walmart.comhttps://www.target.comhttps://www.amazon.comhttps://www.zalando.comhttps://www.asos.com

Audience it targets

Families, Professionals · 25-55 · Austria

Company type

Private

universal.at Organic Keywords

See all keywords

Google lists universal.at for about 176 keywords, which together bring an estimated 28 organic visits a month.

Ranking keywords

176

Found in Google for this domain

Visits they bring

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsFurniture RetailFashion E-commerceHome GoodsSofas & SesselBetten & MatratzenSchränke & RegaleDamenmode

universal.at SEO Audit

Open full SEO report

The latest technical audit of universal.at scored 80 out of 100 overall. Performance is its weakest area at 55, while accessibility scores highest at 96. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Overall

SEO

Excellent

Performance

Accessibility

Excellent

Fix these first

CriticalOptimize Title and Meta Description
HighCreate and Submit Sitemap
MediumImplement LLMS File
CriticalImprove Page Load Speed

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

universal.at Competitors and Alternatives

Compare competitors

Universal Möbel's company profile names https://www.ikea.com, https://www.walmart.com, https://www.target.com and https://www.amazon.com as competitors. Its own llms.txt adds https://www.zalando.com and https://www.asos.com. Outside its market, the domains ranked closest to it in our worldwide ranking are hep.hr, mozaweb.com, btschool.club and fitx.de.

https://www.ikea.com

https://www.walmart.com

https://www.target.com

https://www.amazon.com

https://www.zalando.com

https://www.asos.com

universal.at Company Profile

View full profile

Universal Möbel was founded in 1998, about 28 years ago, and is headquartered in Wien, Austria. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Furniture Retail, Fashion E-commerce and Home Goods. Products on record for it: Sofas & Sessel, Betten & Matratzen, Schränke & Regale and Damenmode. Reported revenue is €45M (2023), and total funding is listed at Bootstrapped. Its tagline reads: "Dein zuverlässiger Onlineshop für Möbel, Mode und mehr".

Retail, E-commerce & Consumer GoodsFurniture RetailFashion E-commerceHome Goods

Sector: Retail, E-commerce & Consumer Goods
Headquarters: Wien, Austria
Founded: 1998
Employees: 51-200
Revenue: €45M (2023)
Funding: Bootstrapped
Products: Sofas & Sessel, Betten & Matratzen, Schränke & Regale, Damenmode

universal.at Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

universal.at Backlink Analytics

Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.

See all backlinks

We haven't run a backlink crawl for universal.at yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.

—

links on file

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