Last updated: August 2026
Global rank: Worldwide · 2026-08
#61,214
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
1.4K
per month, estimated
Keywords
205
ranking in Google
Organic share
100%
1.4K organic visits
LLMS.txt
Published
82 lines AI engines can read
You're seeing the free preview of unibet.se
unibet.se Web Traffic Statistics
Key findings
- Unibet (FinTech, Finance & Insurance) is ranked #61,214 worldwide in our August 2026 domain ranking, inside the top 100,000, down 1,269 places from #59,945 in July 2026.
- It is estimated to receive about 1,408 visits a month from search, 100% of it organic, across 205 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 82 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #61,214 | ▼ 1,269 |
| July 2026 | #59,945 | ▲ 63,901 |
| June 2026 | #123,846 | — |
| May 2026 | #123,846 | ▼ 6,379 |
| April 2026 | #117,467 | ▼ 14,019 |
| March 2026 | #103,448 | ▼ 14,851 |
| February 2026 | #88,597 | — |
What this company does
Unibet has been delivering online betting and gaming experiences since the late 1990s. The company operates a full-service platform that lets customers place wagers on major sports leagues, play casino titles, and try poker rooms all from one account. Its odds engine is updated in real time so bettors see the latest lines whether they are on desktop or mobile. Unibet serves recreational players and serious punters ac…
Our read on the site
The SEO report for https://unibet.se indicates several critical issues that need to be addressed to improve the website's performance and visibility in search engines. Key areas of concern include missing meta tags, lack of internal and external links, and technical SEO deficiencies.
unibet.se Traffic and Visitor Engagement
Search engines send unibet.se an estimated 1,408 visits a month. Effectively all of it is organic — about 1,408 visits from unpaid results. Spread across 205 ranking keywords, that averages roughly 6.9 organic visits per keyword.
Monthly visits
1.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
unibet.se AI Visibility
unibet.se scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
unibet.se LLMS.txt
The llms.txt on unibet.se runs to 82 lines (4,706 characters) across 12 sections, last generated in May 2026. It introduces the site as "Unibet - Sports Betting & Online Casino". It tells AI engines the business works in Online Gambling, Sports Betting and Casino Gaming. It describes 5 products, including Unibet Sportsbook, Unibet Casino and Unibet Poker. Services it lists include Live Streaming, Responsible Gaming Tools, Customer Support and Rewards Program. The audience it names is Sports fans and casino players, aged 25-45 (Europe and select U.S. states). Technologies it mentions include React, Node.js, AWS and PostgreSQL. The keywords it claims start with "sports betting", "online casino", "live odds" and "mobile betting". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
82
In the file
Size
4.7K
Characters
Sections
12
Updated May 16, 2026
What the file says
# Unibet - Sports Betting & Online Casino ## About Unibet has been delivering online betting and gaming experiences since the late 1990s. The company operates a full-service platform that lets customers place wagers on major sports leagues, play casino titles, and try poker rooms all from one account. Its odds engine is updated in real time so bettors see the latest lines whether they are on desktop or mobile. Unibet serves recreational players and serious punters across Europe and parts of North America with localized sites and payment options. The platform emphasizes responsible gaming tools such as deposit limits and self-exclusion to keep play safe. Customer support is available around the clock through chat and email, and the company invests heavily in fraud prevention and secure transactions. Unibet also runs a rewards program that gives loyal users cashback and free bets based on activity. The brand partners with sports teams and media outlets to increase visibility and attract new sign-ups. Its technology stack includes proprietary risk-management software that adjusts odds dynamically during live events. Unibet continues to expand into regulated markets, recently launching in several U.S. states after securing local licenses. The company maintains a clean compliance record and works closely with gambling authorities to meet strict regulatory standards. Marketing campa
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Unibet SportsbookContact for pricing
- Unibet CasinoContact for pricing
- Unibet PokerContact for pricing
- Unibet Live CasinoContact for pricing
- Unibet Virtual SportsContact for pricing
Services it tells AI about
- Live StreamingFree with active bet
- Responsible Gaming ToolsFree
- Customer SupportFree
- Rewards ProgramFree to join
- Mobile AppsFree download
Competitors it names
Audience it targets
Sports fans and casino players · 25-45 · Europe and select U.S. states
Company type
Public
unibet.se Organic Keywords
Google lists unibet.se for about 205 keywords, which together bring an estimated 1,408 organic visits a month.
Ranking keywords
205
Found in Google for this domain
Visits they bring
1.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
unibet.se SEO Audit
The latest technical audit of unibet.se scored 0 out of 100 overall. The audit makes 12 recommendations in all.
Overall
SEO
Performance
Accessibility
unibet.se Competitors and Alternatives
Unibet's company profile names Bet365, William Hill, Paddy Power and Ladbrokes as competitors. Its own llms.txt adds bwin.com and 888sport.com. Outside its market, the domains ranked closest to it in our worldwide ranking are columbus2024.com, gem.wiki, brothersoft.com and emias.info.
unibet.se Company Profile
Unibet has been delivering online betting and gaming experiences since the late 1990s. The company operates a full-service platform that lets customers place wagers on major sports leagues, play casino titles, and try poker rooms all from one account. Its odds engine is updated in real time so bettors see the latest lines whether they are on desktop or mobile. Unibet serves recreational players and serious punters ac…
Founded in 1997 (about 29 years ago), Unibet is based in Malta, Malta. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under FinTech, Finance & Insurance, with further tags for Software & Internet, Online Gambling and Sports Betting. Its tagline reads: "Bet on sports, casino and more with trusted odds".
- Sector
- FinTech, Finance & Insurance
- Headquarters
- Malta, Malta
- Founded
- 1997
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
unibet.se Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
unibet.se Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for unibet.se yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to unibet.se
Neighbours of #61,214 in our worldwide ranking — each with its own report.
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