Last updated: August 2026

Aug 2026

underthecanopy.com — August 2026 traffic, keywords & AI visibility

Under the CanopyRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-08

#915,045

AI visibility: Grade D

59

SEO health: Latest audit

0

Visits

55.4K

per month, estimated

Keywords

3.4K

ranking in Google

Organic share

100%

55.4K organic visits

LLMS.txt

Published

81 lines AI engines can read

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underthecanopy.com Web Traffic Statistics

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Key findings

  • Under the Canopy (Retail, E-commerce & Consumer Goods) is ranked #915,045 worldwide in our August 2026 domain ranking, up 201,435 places from #1,116,480 in July 2026.
  • It is estimated to receive about 55,400 visits a month from search, 100% of it organic, across 3,350 ranking keywords.
  • Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 81 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
underthecanopy.com global rank history
MonthRankMove
August 2026#915,045▲ 201,435
July 2026#1,116,480▼ 179,301
June 2026#937,179—
May 2026#937,179▼ 13,855
April 2026#923,324▼ 201,811
March 2026#721,513▼ 30,406
February 2026#691,107—

What this company does

Under the Canopy creates everyday apparel using organic and responsibly sourced materials. The brand focuses on comfort, durability, and clean design without unnecessary extras. Their collections include basics like tees, pants, and outerwear that work for daily wear. They serve customers who want clothing that lasts and doesn't come at a hidden environmental cost. The company started with a simple idea: make better…

Our read on the site

The overall SEO health of https://underthecanopy.com is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, technical issues such as the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon further hinder the site's performance and visibi…

Retail, E-commerce & Consumer GoodsSustainable FashionEthical FashionEco-friendly Clothing

underthecanopy.com Traffic and Visitor Engagement

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underthecanopy.com draws an estimated 55,400 visits a month from search engines. Effectively all of it is organic — about 55,400 visits from unpaid results. Spread across 3,350 ranking keywords, that averages roughly 17 organic visits per keyword.

Monthly visits

55.4K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

55.4K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

underthecanopy.com AI Visibility

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On our AI visibility scale underthecanopy.com earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).

59out of 100

Grade D

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data0/5

Not detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

underthecanopy.com LLMS.txt

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The llms.txt on underthecanopy.com runs to 81 lines (4,328 characters) across 12 sections, last generated in May 2026. It introduces the site as "Under the Canopy". It tells AI engines the business works in Sustainable Fashion, Ethical Apparel and Eco-friendly Clothing. It describes 5 products, including Organic Cotton Tee, Sustainable Chinos and Organic Hoodie. Services it lists include Size Exchange, Care Guide, Transparency Reports and Gift Wrapping. The audience it names is Environmentally conscious adults and families, aged 25-45 (Global). Technologies it mentions include HTTPS. The keywords it claims start with "eco-friendly clothing", "ethical fashion", "sustainable apparel" and "green fashion".

Status

Published

AI engines can read it

Lines

81

In the file

Size

4.3K

Characters

Sections

12

Updated May 17, 2026

What the file says

# Under the Canopy

## About
Under the Canopy creates everyday apparel using organic and responsibly sourced materials. The brand focuses on comfort, durability, and clean design without unnecessary extras. Their collections include basics like tees, pants, and outerwear that work for daily wear. They serve customers who want clothing that lasts and doesn't come at a hidden environmental cost. The company started with a simple idea: make better basics that don't harm the earth. Over time they expanded into women's, men's, and kids' lines while keeping the same standards. Their supply chain emphasizes fair labor practices and traceable materials. Shoppers can find their pieces online and through select retail partners. The team works with mills and factories that meet strict social and environmental criteria. Under the Canopy also shares information about certifications and how their clothes are made. This transparency helps customers make informed choices. The brand avoids fast fashion trends and instead focuses on timeless styles. Their pricing reflects the real cost of quality materials and ethical production. Many repeat buyers appreciate the soft hand-feel and consistent fit across seasons. The company keeps operations lean and direct-to-consumer where possible. They continue to explore new sustainable fibers and lower-impact dyes. Customer feedback shapes small updates to 

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Sustainable FashionEthical ApparelEco-friendly Clothing

Keywords it claims

eco-friendly clothingethical fashionsustainable apparelgreen fashionsustainable clothing brandssustainable fashion tipsethical clothing brandssustainable fashion eventshow to style sustainable clothingbenefits of sustainable fashion

Technologies

HTTPS

Products it tells AI about

  • Organic Cotton TeeContact for pricing
  • Sustainable ChinosContact for pricing
  • Organic HoodieContact for pricing
  • Kids Organic SetContact for pricing
  • Recycled JacketContact for pricing

Services it tells AI about

  • Size ExchangeFree
  • Care GuideFree
  • Transparency ReportsFree
  • Gift WrappingLow fee
  • Loyalty ProgramFree

Competitors it names

https://www.patagonia.comhttps://www.everlane.comhttps://www.reformation.comhttps://www.madewell.comhttps://www.nudiejeans.comhttps://www.allbirds.com

Audience it targets

Environmentally conscious adults and families · 25-45 · Global

Company type

Private

underthecanopy.com Organic Keywords

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Google lists underthecanopy.com for about 3,350 keywords, which together bring an estimated 55,400 organic visits a month.

Ranking keywords

3.4K

Found in Google for this domain

Visits they bring

55.4K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsSustainable FashionEthical FashionEco-friendly Clothing

underthecanopy.com SEO Audit

Open full SEO report

The latest technical audit of underthecanopy.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • HighAdd H1 and H2 Tags
  • CriticalCreate Robots.txt and Sitemap.xml
  • HighAdd Viewport Meta Tag

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

underthecanopy.com Competitors and Alternatives

Compare competitors

Under the Canopy's company profile names https://www.patagonia.com, https://www.everlane.com, https://www.reformation.com and https://www.madewell.com as competitors. Its own llms.txt adds https://www.nudiejeans.com and https://www.allbirds.com. Outside its market, the domains ranked closest to it in our worldwide ranking are vegas-palms-nz.com, kamatapakistan.com, ltsecurityinc.com and torque-expo.com.

https://www.patagonia.com
https://www.everlane.com
https://www.reformation.com
https://www.madewell.com
https://www.nudiejeans.com
https://www.allbirds.com

underthecanopy.com Company Profile

View full profile

Under the Canopy creates everyday apparel using organic and responsibly sourced materials. The brand focuses on comfort, durability, and clean design without unnecessary extras. Their collections include basics like tees, pants, and outerwear that work for daily wear. They serve customers who want clothing that lasts and doesn't come at a hidden environmental cost. The company started with a simple idea: make better…

Under the Canopy was founded in 2008, about 18 years ago, and is headquartered in Los Angeles, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sustainable Fashion, Ethical Fashion and Eco-friendly Clothing. Total funding on record is Bootstrapped. Its tagline reads: "Thoughtfully made clothing that respects people and the planet".

Retail, E-commerce & Consumer GoodsSustainable FashionEthical FashionEco-friendly Clothing
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Los Angeles, United States
Founded
2008
Employees
11-50
Revenue
Not Disclosed
Funding
Bootstrapped

underthecanopy.com Traffic by Country

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to underthecanopy.com

Neighbours of #915,045 in our worldwide ranking — each with its own report.

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