Last updated: September 2026
Global rank: Worldwide · 2026-09
#730,737
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
11
per month, estimated
Keywords
1
ranking in Google
Organic share
100%
11 organic visits
LLMS.txt
Published
167 lines AI engines can read
You're seeing the free preview of umbro.cl
umbro.cl Company Profile
Umbro Chile stands as the official hub for sports enthusiasts in Chile craving top-tier football gear that transitions seamlessly from the pitch to urban streets. Specializing in premium soccer cleats, futsal shoes, and lifestyle sneakers, they bring the iconic Umbro heritage right to local doorsteps with a focus on quality and performance. Whether you're a weekend warrior hitting the local campo or a style-savvy cit…
Umbro Chile was founded in 1990, about 36 years ago, and is headquartered in Santiago, Chile. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sports, Fitness & Recreation; Sporting Goods; and Athletic Footwear. Products on record for it: Football Cleats, Futsal Shoes, Lifestyle Sneakers and Team Apparel. Its tagline reads: "Zapatos de Fútbol, Futsal y Lifestyle para la Cancha y la Calle".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Santiago, Chile
- Founded
- 1990
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Football Cleats, Futsal Shoes, Lifestyle Sneakers, Team Apparel
umbro.cl Web Traffic Statistics
Key findings
- Umbro Chile (Retail, E-commerce & Consumer Goods) is ranked #730,737 worldwide in our September 2026 domain ranking, down 361,844 places from #368,893 in August 2026.
- It is estimated to receive about 11 visits a month from search, 100% of it organic, across 1 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 167 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #730,737 | ▼ 361,844 |
| August 2026 | #368,893 | ▲ 1,055,065 |
| July 2026 | #1,423,958 | ▼ 460,210 |
| June 2026 | #963,748 | — |
| May 2026 | #963,748 | ▲ 768,698 |
| April 2026 | #1,732,446 | ▼ 755,973 |
| February 2026 | #976,473 | — |
What this company does
Umbro Chile stands as the official hub for sports enthusiasts in Chile craving top-tier football gear that transitions seamlessly from the pitch to urban streets. Specializing in premium soccer cleats, futsal shoes, and lifestyle sneakers, they bring the iconic Umbro heritage right to local doorsteps with a focus on quality and performance. Whether you're a weekend warrior hitting the local campo or a style-savvy cit…
Our read on the site
The SEO health of https://umbro.cl is critically poor, with missing essential on-page elements such as title, meta description, and headers. Additionally, the technical setup lacks key components like a robots.txt file and a sitemap, which severely impacts crawlability and indexing.
umbro.cl Traffic and Visitor Engagement
umbro.cl draws an estimated 11 visits a month from search engines. Effectively all of it is organic — about 11 visits from unpaid results. Spread across 1 ranking keywords, that averages roughly 11 organic visits per keyword.
Monthly visits
11
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
11
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
umbro.cl AI Visibility
On our AI visibility scale umbro.cl earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
umbro.cl LLMS.txt
The llms.txt on umbro.cl runs to 167 lines (8,944 characters) across 12 sections, last generated in May 2026. It introduces the site as "Umbro Chile | Zapatos de Fútbol, Futsal y Lifestyle". It tells AI engines the business works in Sporting Goods Retail, Athletic Footwear and E-commerce. It describes 5 products, with prices such as Umbro Velocita Football Cleats at CLP 89.990, Umbro Futsal Pro Shoes at CLP 79.990 and Umbro Lifestyle Sneakers at CLP 69.990. Services it lists include Online Size Guide Consultation, Nationwide Shipping, Promo Code Redemption and Product Care Support. The audience it names is Football players, sports fans, youth athletes, aged 16-45 (Chile). Technologies it mentions include HTTPS, Facebook Pixel, Instagram API and E-commerce Platform. The keywords it claims start with "Umbro Chile", "zapatos de fútbol", "futsal shoes" and "Umbro products".
Status
Published
AI engines can read it
Lines
167
In the file
Size
8.9K
Characters
Sections
12
Updated May 11, 2026
What the file says
# Umbro Chile | Zapatos de Fútbol, Futsal y Lifestyle ## About Umbro Chile operates as the official online destination for Umbro's legendary sports gear tailored to Chilean football fans and street style aficionados. They specialize in high-performance football boots, futsal footwear, and casual lifestyle kicks that hold up on the field and in daily grind. From pro-level cleats with superior traction to trendy sneakers blending sport and urban edge, their inventory captures Umbro's 100-year legacy of innovation. Shoppers find everything needed for baby fútbol, team uniforms, and personal training kits, all backed by practical size charts and care advice. The platform thrives on delivering authentic brand experiences, with promotions that keep prices competitive against bigger rivals. Social media ties into local soccer culture, sharing player spotlights and new drops to engage the community. While the site prioritizes desktop ease, it's a trusted spot for secure purchases across Chile. Their focus on football's heartbeat in the nation—think national team fervor and grassroots leagues—makes every sale feel like backing a winner. Lifestyle collections appeal to those wanting Umbro cool without the sweat, perfect for city streets. Regular updates on collabs and ambassadors keep the feed fresh and fans hooked. In a crowded athletic market, Umbro Chile shines by staying true to its
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Umbro Velocita Football CleatsCLP 89.990
- Umbro Futsal Pro ShoesCLP 79.990
- Umbro Lifestyle SneakersCLP 69.990
- Umbro Team JerseyCLP 49.990
- Umbro Training SocksCLP 19.990
Services it tells AI about
- Online Size Guide ConsultationFree
- Nationwide ShippingFrom CLP 5.000
- Promo Code Redemption
- Product Care SupportFree
- Team Order DiscountsContact for quote
Competitors it names
Audience it targets
Football players, sports fans, youth athletes · 16-45 · Chile
Company type
Private
umbro.cl Organic Keywords
Google lists umbro.cl for about 1 keywords, which together bring an estimated 11 organic visits a month.
Ranking keywords
1
Found in Google for this domain
Visits they bring
11
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
umbro.cl SEO Audit
The latest technical audit of umbro.cl scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate a Robots.txt File
- CriticalCreate a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
umbro.cl Competitors and Alternatives
Umbro Chile's company profile names https://www.nike.com, https://www.adidas.com, https://www.puma.com and https://www.underarmour.com as competitors. Its own llms.txt adds https://www.nike.com/cl, https://www.puma.com/cl, https://www.reebok.com and https://www.newbalance.com/cl. Outside its market, the domains ranked closest to it in our worldwide ranking are provenit.com, gatesite.co, infokop.net and mh-co.ir.
umbro.cl Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
umbro.cl Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for umbro.cl yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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