Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#233,203
AI visibility: Grade A
85
SEO health: Latest audit
87
Visits
56.8K
per month, estimated
Keywords
1.0K
ranking in Google
Organic share
100%
56.8K organic visits
LLMS.txt
Published
73 lines AI engines can read
You're seeing the free preview of umbrel.com
A snapshot of how umbrel.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Umbrel makes it simple for anyone to set up a home server and take back control of their data. The company started by building Umbrel OS, a clean operating system that turns regular hardware into a private cloud hub. Users can install apps for file storage, media streaming, password management, and more with just a few clicks. It appeals to people tired of monthly fees from big cloud providers and worried about priva…
Our read on the site
The overall SEO health of umbrel.com is moderately strong, with high accessibility and best practices scores. However, critical issues such as missing H1 tags, a lack of a robots.txt and sitemap, and numerous images without alt attributes present significant opportunities for improvement.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
56.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
56.8K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
73
In the file
Size
3.1K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
1.0K
Found in Google for this domain
Visits they bring
56.8K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Umbrel makes it simple for anyone to set up a home server and take back control of their data. The company started by building Umbrel OS, a clean operating system that turns regular hardware into a private cloud hub. Users can install apps for file storage, media streaming, password management, and more with just a few clicks. It appeals to people tired of monthly fees from big cloud providers and worried about priva…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for umbrel.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #233,203 in our worldwide ranking — each with its own report.
You are looking at one domain. umbrel.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
Updated May 24, 2026
# Umbrel - Personal Servers Made Simple ## About Umbrel builds tools that let people run their own servers at home instead of renting space in someone else's data center. The main product is Umbrel OS, a simple Linux-based system that installs on a Raspberry Pi or the company's own Umbrel Home box. Once running, users can add apps for file sync, photo backups, password vaults, and even Bitcoin nodes without touching the command line. Everything stays on the user's hardware so no one else can read the files or sell the data. The interface looks like a phone app store, making it easy for beginners to get started. Umbrel keeps the core software free and open source while selling the pre-built hardware for people who want zero setup. Community members contribute new apps and translations regularly. The company avoids collecting usage data or requiring accounts, which sets it apart from most cloud services. Growth comes mostly from tutorials and forum posts rather than big marketing budgets. Security updates ship automatically and apps run in containers so one bad app cannot break the whole system. Families use it for shared media libraries while developers test self-hosted tools before deploying them elsewhere. The long-term vision is a world where personal servers are as common as Wi-Fi routers. **Areas of Work:** Cloud Infrastructure, Self-Hosting Software, Privacy Tools ## Th
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Audience it targets
Tech-savvy individuals and small households · 25-45 · Global
Company type
Private