Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#170,401
AI visibility: Grade A+
95
SEO health: Latest audit
86
Visits
138.4K
per month, estimated
Keywords
14.2K
ranking in Google
Organic share
98%
135.9K organic visits
LLMS.txt
Published
168 lines AI engines can read
You're seeing the free preview of umassglobal.edu
A snapshot of how umassglobal.edu performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
UMass Global stands out as a forward-thinking university delivering fully accredited online programs tailored for busy professionals and adult learners. Rooted in the respected University of Massachusetts system, it evolved from Brandman University back in 2021, blending decades of educational expertise with modern digital delivery. The focus here is on real-world skills through career-focused curricula that fit arou…
Our read on the site
The overall SEO health of UMass Global is strong, with a solid SEO score of 92/100 and best practices at 100/100. However, there are significant opportunities for improvement in performance and content gaps that could enhance visibility and user engagement.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
138.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
135.9K
98% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
168
In the file
Size
8.3K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
14.2K
Found in Google for this domain
Visits they bring
135.9K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
UMass Global stands out as a forward-thinking university delivering fully accredited online programs tailored for busy professionals and adult learners. Rooted in the respected University of Massachusetts system, it evolved from Brandman University back in 2021, blending decades of educational expertise with modern digital delivery. The focus here is on real-world skills through career-focused curricula that fit arou…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for umassglobal.edu yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #170,401 in our worldwide ranking — each with its own report.
You are looking at one domain. umassglobal.edu competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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2.5K
1.79% of its search traffic
98%
2%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated May 2, 2026
# UMass Global - Accredited Online Degrees for Adults ## About UMass Global delivers top-tier online education with a laser focus on helping working adults advance their careers through accredited degrees and certificates. Drawing from the University of Massachusetts legacy, it offers flexible, asynchronous classes that fit real life—think nursing shifts or corporate deadlines. Programs cover business, healthcare, education, IT, and psychology, all built with employer input for maximum relevance. Faculty are pros in their fields, delivering practical insights over theory. The platform is user-friendly, with 24/7 access, mobile compatibility, and robust support. Career services kick in from day one, from resume tweaks to job boards. Tuition's competitive, with aid options galore. Transfer credits? No sweat. It's all about ROI—grads see salary bumps and new opportunities. The student body is diverse, motivated folks balancing it all. Multiple start dates keep momentum going. Tech like virtual labs enhances hands-on learning. Alumni swear by the network. In short, UMass Global makes higher ed work for you, not against you. **Areas of Work:** Higher Education, Online Learning, Adult Education ## Things to Remember - **Website:** https://umassglobal.edu - **Address:** Irvine, California, USA - **Contact:** - **Phone:** - **Hours:** - **Timezone:** PST - **Currency:** USD - **C
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Working adults, career changers · 25-55 · United States
Company type
Non-profit