um.fi — August 2026 traffic, keywords & AI visibility

Search engines send um.fi an estimated 14,500 visits a month. Effectively all of it is organic — about 14,500 visits from unpaid results. Spread across 3,238 ranking keywords, that averages roughly 4.5 organic visits per keyword.

um.fi scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).

The llms.txt on um.fi runs to 140 lines (6,633 characters) across 12 sections, last generated in March 2026. It introduces the site as "Ulkoministeriö - Ministry for Foreign Affairs of Finland". It tells AI engines the business works in Government, Foreign Affairs and Public Service. It describes 3 products, with prices such as International Development Cooperation at Free (Government Funded). Services it lists include Consular Services, Visa and Immigration Support and International Trade Assistance. The audience it names is Citizens, Businesses, Government Bodies, aged All ages (Global). Technologies it mentions include HTML5, CSS3, JavaScript and CMS Platform. The keywords it claims start with "Ulkoministeriö", "Ministry for Foreign Affairs", "Finland foreign policy" and "diplomatic services". It gives the company type as Public and says it is hiring.

# Ulkoministeriö - Ministry for Foreign Affairs of Finland

## About
Ulkoministeriö, the Ministry for Foreign Affairs of Finland, is dedicated to promoting Finland's interests globally through diplomatic relations and international cooperation. The ministry serves citizens, businesses, and government bodies by providing essential information and services related to foreign affairs. With a focus on security, development, and international law, Ulkoministeriö plays a crucial role in shaping Finland's foreign policy and enhancing its global presence.

**Areas of Work:** Government, Foreign Affairs, Public Service

## Things to Remember
- **Website:** https://um.fi
- **Address:** Helsinki, Finland
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** Europe/Helsinki
- **Currency:** EUR
- **Company Type:** Public
- **Employees:** 200 employees
- **Revenue:** Not Disclosed
- **Hiring Status:** Yes, actively hiring

## Products
- **Diplomatic Services** (Contact for pricing): Assistance with international diplomacy, embassy services, and consular support for Finnish citizens abroad.
- **International Development Cooperation** (Free (Government Funded)): Programs and initiatives aimed at fostering sustainable development and humanitarian aid in partner countries.
- **Foreign Policy Advisory** (Contact for pricing): Expert guidance and resour

Google lists um.fi for about 3,238 keywords, which together bring an estimated 14,500 organic visits a month.

The latest technical audit of um.fi scored 96 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Ulkoministeriö's company profile names mfa.gov, foreignaffairs.gov and internationalaffairs.gov as competitors. Its own llms.txt adds formin.finland.fi and gov.uk/government/organisations/foreign-commonwealth-office. Outside its market, the domains ranked closest to it in our worldwide ranking are skysib.com, reve.com, apambiente.pt and skylink.ru.

mfa.gov

foreignaffairs.gov

internationalaffairs.gov

formin.finland.fi

gov.uk/government/organisations/foreign-commonwealth-office