Last updated: September 2026
Global rank: Worldwide · 2026-09
#270,751
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
116.9K
per month, estimated
Keywords
9.2K
ranking in Google
Organic share
100%
116.9K organic visits
LLMS.txt
Published
144 lines AI engines can read
You're seeing the free preview of troyleedesigns.com
troyleedesigns.com Company Profile
Troy Lee Designs started back in 1981 with a focus on building helmets and gear that actually hold up when racers push the limits. They make moto and mountain bike helmets along with the protective pieces and clothing that go with them. Everything is aimed at the top level competitors who need equipment that performs under real pressure. The company has stayed independent and kept that original drive to create better…
Troy Lee Designs was founded in 1981, about 45 years ago, and is headquartered in Corona, USA. Its workforce is listed as between 51 and 200 employees. Its profile files it under Sports, Fitness & Recreation, with further tags for Retail, E-commerce & Consumer Goods; Sports Equipment; and Apparel. Products on record for it: Moto Helmets, MTB Helmets, Protective Gear and Racing Apparel. Total funding on record is Bootstrapped. Its tagline reads: "Developing Moto and MTB helmets, protective gear and apparel for the world's fastest racers since 1981".
- Sector
- Sports, Fitness & Recreation
- Headquarters
- Corona, USA
- Founded
- 1981
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Moto Helmets, MTB Helmets, Protective Gear, Racing Apparel
troyleedesigns.com Web Traffic Statistics
Key findings
- Troy Lee Designs (Sports, Fitness & Recreation) is ranked #270,751 worldwide in our September 2026 domain ranking, down 1,787 places from #268,964 in August 2026.
- It is estimated to receive about 116,900 visits a month from search, 100% of it organic, across 9,198 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 144 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #270,751 | ▼ 1,787 |
| August 2026 | #268,964 | ▼ 6,473 |
| July 2026 | #262,491 | ▼ 11,038 |
| June 2026 | #251,453 | — |
| May 2026 | #251,453 | ▲ 6,075 |
| April 2026 | #257,528 | ▼ 31,509 |
| March 2026 | #226,019 | ▼ 34,410 |
| February 2026 | #191,609 | — |
What this company does
Troy Lee Designs started back in 1981 with a focus on building helmets and gear that actually hold up when racers push the limits. They make moto and mountain bike helmets along with the protective pieces and clothing that go with them. Everything is aimed at the top level competitors who need equipment that performs under real pressure. The company has stayed independent and kept that original drive to create better…
troyleedesigns.com Traffic and Visitor Engagement
troyleedesigns.com draws an estimated 116,900 visits a month from search engines. Effectively all of it is organic — about 116,900 visits from unpaid results. Spread across 9,198 ranking keywords, that averages roughly 13 organic visits per keyword.
Monthly visits
116.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
116.9K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
troyleedesigns.com AI Visibility
On our AI visibility scale troyleedesigns.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
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troyleedesigns.com LLMS.txt
The llms.txt on troyleedesigns.com runs to 144 lines (8,164 characters) across 12 sections, last generated in August 2026. It introduces the site as "Troy Lee Designs - Moto, MTB, Helmets, Gear and Protection". It tells AI engines the business works in Sports Equipment, Apparel and Protective Gear. It describes 4 products, including Moto Helmets, MTB Helmets and Protective Gear. Technologies it mentions include ecommerce platform and product configurator. The keywords it claims start with "moto helmets", "mtb helmets", "racing gear" and "protective apparel".
Status
Published
AI engines can read it
Lines
144
In the file
Size
8.2K
Characters
Sections
12
Updated Aug 31, 2026
What the file says
# Troy Lee Designs - Moto, MTB, Helmets, Gear and Protection ## About Troy Lee Designs started back in 1981 with a focus on building helmets and gear that actually hold up when racers push the limits. They make moto and mountain bike helmets along with the protective pieces and clothing that go with them. Everything is aimed at the top level competitors who need equipment that performs under real pressure. The company has stayed independent and kept that original drive to create better protection and style for riders who race at the highest levels. Their products show up on podiums and in the pits because the designs come from years of working directly with fast riders. Apparel lines cover everything from jerseys and pants to jackets that handle both track and trail conditions. Helmets get constant updates based on feedback from pro athletes who test them in actual race environments. Protective gear includes knee pads, elbow guards and body armor that riders trust when things go wrong at speed. The whole lineup stays true to the idea that gear should help racers go faster without adding risk. Over the decades the brand has grown but still feels like it comes from someone who rides and understands what breaks first. Riders in motocross and enduro scenes have used their stuff for generations because it holds up season after season. Mountain bike athletes also rely on the same at
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Moto HelmetsContact for pricing
- MTB HelmetsContact for pricing
- Protective GearContact for pricing
- Racing ApparelContact for pricing
Competitors it names
Company type
Private
troyleedesigns.com Organic Keywords
Google lists troyleedesigns.com for about 9,198 keywords, which together bring an estimated 116,900 organic visits a month.
Ranking keywords
9.2K
Found in Google for this domain
Visits they bring
116.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
troyleedesigns.com SEO Audit
The latest technical audit of troyleedesigns.com scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
troyleedesigns.com Competitors and Alternatives
Troy Lee Designs's company profile names foxracing.com, bellhelmets.com, alpinestars.com and oneal.com as competitors. Its own llms.txt adds flyracing.com and shoei.com. Outside its market, the domains ranked closest to it in our worldwide ranking are expresspersonnel.com, lgparts.com, handsonaswegrow.com and edmo.eu.
troyleedesigns.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
troyleedesigns.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for troyleedesigns.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #270,751 in our worldwide ranking — each with its own report.
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