Last updated: September 2026
Global rank: Worldwide · 2026-09
#180,448
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
3.4K
per month, estimated
Keywords
104
ranking in Google
Organic share
100%
3.4K organic visits
LLMS.txt
Published
75 lines AI engines can read
You're seeing the free preview of tray.com
tray.com Company Profile
Tray.io is an integration platform that lets teams connect their cloud apps and automate business processes without needing to write code. The company started by noticing how much time people were losing switching between tools and manually moving data around. Their platform gives users a visual builder where they can drag and drop steps to create workflows that move information between systems like Salesforce, Slack…
Founded in 2012 (about 14 years ago), Tray.io is based in San Francisco, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Software & Internet, with further tags for AI, Data & Automation; API Integration; and Workflow Automation. Total funding on record is $69M. Its tagline reads: "The integration platform that helps teams connect apps and automate work without writing code".
- Sector
- Software & Internet
- Headquarters
- San Francisco, United States
- Founded
- 2012
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- $69M
tray.com Web Traffic Statistics
Key findings
- Tray.io (Software & Internet) is ranked #180,448 worldwide in our September 2026 domain ranking, down 1,883 places from #178,565 in August 2026.
- It is estimated to receive about 3,359 visits a month from search, 100% of it organic, across 104 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 75 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #180,448 | ▼ 1,883 |
| August 2026 | #178,565 | ▲ 2,533 |
| July 2026 | #181,098 | ▼ 1,225 |
| June 2026 | #179,873 | — |
| May 2026 | #179,873 | ▼ 68,698 |
| April 2026 | #111,175 | ▼ 1,171 |
| March 2026 | #110,004 | ▼ 908 |
| February 2026 | #109,096 | — |
What this company does
Tray.io is an integration platform that lets teams connect their cloud apps and automate business processes without needing to write code. The company started by noticing how much time people were losing switching between tools and manually moving data around. Their platform gives users a visual builder where they can drag and drop steps to create workflows that move information between systems like Salesforce, Slack…
Our read on the site
The overall SEO health of https://tray.com is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which hinder the site's visibility and perfor…
tray.com Traffic and Visitor Engagement
Search engines send tray.com an estimated 3,359 visits a month. Effectively all of it is organic — about 3,359 visits from unpaid results. Spread across 104 ranking keywords, that averages roughly 32 organic visits per keyword.
Monthly visits
3.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
tray.com AI Visibility
tray.com scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
tray.com LLMS.txt
The llms.txt on tray.com runs to 75 lines (4,427 characters) across 12 sections, last generated in May 2026. It introduces the site as "Tray.io - Integration Platform for Business Automation". It tells AI engines the business works in Software & Internet; AI, Data & Automation; and Cloud, Infrastructure & DevOps. It describes 3 products, including Tray Platform, Tray API and Tray Automation. Services it lists include Integration Consulting, Workflow Optimization and Enterprise Support. It targets Global. Technologies it mentions include HTTPS, REST APIs and Webhooks. The keywords it claims start with "API integration", "data automation", "workflow automation" and "cloud integration".
Status
Published
AI engines can read it
Lines
75
In the file
Size
4.4K
Characters
Sections
12
Updated May 16, 2026
What the file says
# Tray.io - Integration Platform for Business Automation ## About Tray.io is an integration platform that lets teams connect their cloud apps and automate business processes without needing to write code. The company started by noticing how much time people were losing switching between tools and manually moving data around. Their platform gives users a visual builder where they can drag and drop steps to create workflows that move information between systems like Salesforce, Slack, Google Sheets, and hundreds of other services. Over time they added more advanced features so technical teams can also write custom scripts when they need extra control. Today Tray.io serves both small startups that want simple automations and large enterprises that need complex data flows across dozens of systems. The platform handles real-time data processing so companies can react quickly when something changes in one of their connected apps. They also offer pre-built templates for common tasks like lead routing, customer onboarding, and reporting so teams can get started faster. Tray.io has grown by focusing on reliability and security, which matters when sensitive business data is moving between systems. Their customers include marketing teams that need to sync campaign data, operations teams that want to reduce manual work, and IT departments that need to manage API connections at scale. The
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Tray PlatformContact for pricing
- Tray APIContact for pricing
- Tray AutomationContact for pricing
Services it tells AI about
- Integration ConsultingContact for pricing
- Workflow OptimizationContact for pricing
- Enterprise SupportContact for pricing
Competitors it names
Audience it targets
Global
Company type
Private
tray.com Organic Keywords
Google lists tray.com for about 104 keywords, which together bring an estimated 3,359 organic visits a month.
Ranking keywords
104
Found in Google for this domain
Visits they bring
3.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
tray.com SEO Audit
The latest technical audit of tray.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- HighCreate a Robots.txt File
- CriticalDevelop a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
tray.com Competitors and Alternatives
Tray.io's company profile names https://zapier.com, https://integromat.com, https://workato.com and https://mulesoft.com as competitors. Its own llms.txt adds https://segment.com and https://pipedream.com. Outside its market, the domains ranked closest to it in our worldwide ranking are reffcode.ru, phonestorageclean.com, gmv.com and audisport-iberica.com.
tray.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
tray.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for tray.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to tray.com
Neighbours of #180,448 in our worldwide ranking — each with its own report.
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