Last updated: September 2026

Sep 2026

transa.ch — September 2026 traffic, keywords & AI visibility

TransaRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#259,013

AI visibility: Grade C

67

SEO health: Latest audit

0

Visits

671

per month, estimated

Keywords

1.2K

ranking in Google

Organic share

100%

671 organic visits

LLMS.txt

Published

81 lines AI engines can read

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transa.ch Company Profile

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Transa has been outfitting Swiss adventurers for decades with top-notch hiking gear, camping equipment, and everything needed for the great outdoors. Nestled in the heart of the Alps, they know a thing or two about what works on rugged trails and snowy peaks. From sturdy backpacks to insulated jackets, their selection covers beginners hitting easy paths to pros tackling multi-day treks. They focus on durable, practic…

Transa was founded in 1927, about 99 years ago, and is headquartered in Bern, Switzerland. Its workforce is listed as between 201 and 500 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sports, Fitness & Recreation; Outdoor Gear; and Sporting Goods Retail. Products on record for it: Hiking boots, Camping tents, Winter sports gear and Outdoor clothing. Total funding on record is Bootstrapped. Its tagline reads: "Your trusted source for outdoor adventures in Switzerland".

Retail, E-commerce & Consumer GoodsSports, Fitness & RecreationOutdoor GearSporting Goods Retail
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Bern, Switzerland
Founded
1927
Employees
201-500
Revenue
Not Disclosed
Funding
Bootstrapped
Products
Hiking boots, Camping tents, Winter sports gear, Outdoor clothing

transa.ch Web Traffic Statistics

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Key findings

  • Transa (Retail, E-commerce & Consumer Goods) is ranked #259,013 worldwide in our September 2026 domain ranking, up 7,169 places from #266,182 in August 2026.
  • It is estimated to receive about 671 visits a month from search, 100% of it organic, across 1,177 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
transa.ch global rank history
MonthRankMove
September 2026#259,013▲ 7,169
August 2026#266,182▼ 7,866
July 2026#258,316▲ 16,295
June 2026#274,611—
May 2026#274,611▼ 24,454
April 2026#250,157▲ 8,319
March 2026#258,476▼ 9,730
February 2026#248,746—

What this company does

Transa has been outfitting Swiss adventurers for decades with top-notch hiking gear, camping equipment, and everything needed for the great outdoors. Nestled in the heart of the Alps, they know a thing or two about what works on rugged trails and snowy peaks. From sturdy backpacks to insulated jackets, their selection covers beginners hitting easy paths to pros tackling multi-day treks. They focus on durable, practic…

Our read on the site

The SEO health of transa.ch is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, the site lacks a viewport meta tag, robots.txt, sitemap.xml, and favicon, which severely impacts its technical SEO performance.

Retail, E-commerce & Consumer GoodsSports, Fitness & RecreationOutdoor GearSporting Goods RetailHiking bootsCamping tents

transa.ch Traffic and Visitor Engagement

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transa.ch draws an estimated 671 visits a month from search engines. Effectively all of it is organic — about 671 visits from unpaid results. Spread across 1,177 ranking keywords, that averages roughly 0.6 organic visits per keyword.

Monthly visits

671

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

671

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

transa.ch AI Visibility

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On our AI visibility scale transa.ch earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

transa.ch LLMS.txt

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The llms.txt on transa.ch runs to 81 lines (3,714 characters) across 12 sections, last generated in May 2026. It introduces the site as "Transa - Outdoor Gear Specialist". It tells AI engines the business works in Outdoor Retail, Sporting Goods and Adventure Equipment. It describes 5 products, with prices such as Hiking Boots at CHF 150-300, Camping Tent at CHF 200-400 and Winter Jacket at CHF 180-350. Services it lists include Gear Fitting, Repair Services, Trail Advice and Online Ordering. The audience it names is Outdoor enthusiasts, families, athletes, aged 18-55 (Switzerland). Technologies it mentions include HTTPS, E-commerce Platform and Payment Gateway. The keywords it claims start with "Transa outdoor", "Transa gear", "Transa camping" and "Transa hiking".

Status

Published

AI engines can read it

Lines

81

In the file

Size

3.7K

Characters

Sections

12

Updated May 15, 2026

What the file says

# Transa - Outdoor Gear Specialist

## About
Transa stands as Switzerland's premier destination for outdoor gear, serving up everything from hiking boots to full camping kits since 1927. They equip adventurers for trails, mountains, and campsites with gear that's tough enough for real-world abuse. Think waterproof jackets that handle sudden downpours, tents that shrug off wind, and packs that carry the load without complaint. Their focus hits hikers prepping for the Alps, campers eyeing lakeside spots, and winter sports fans gearing for slopes. Staff know their stuff, offering picks tailored to your plans—beginner or black diamond. Sustainability creeps in with recycled materials and long-lasting designs that cut waste. Stores buzz with events, tips, and that community vibe drawing repeat crowds. Online shopping keeps it convenient, shipping fast across the country. Prices balance quality without gouging wallets. From families on day trips to solo trekkers, Transa fits the bill. They stock own-brand reliables plus trusted names. Maintenance advice and trail guides add extra value. It's gear that gets you out there, safely and comfortably. Swiss precision meets outdoor grit—pure Transa.

**Areas of Work:** Outdoor Retail, Sporting Goods, Adventure Equipment

## Things to Remember
- **Website:** https://transa.ch
- **Address:** Bern, Switzerland
- **Contact:** 
- **Phone:** 
- **

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Outdoor RetailSporting GoodsAdventure Equipment

Keywords it claims

Transa outdoorTransa gearTransa campingTransa hikingTransa Switzerlandhiking gearcamping equipmentwinter sports gearoutdoor clothingadventure gear

Technologies

HTTPSE-commerce PlatformPayment Gateway

Products it tells AI about

  • Hiking BootsCHF 150-300
  • Camping TentCHF 200-400
  • Winter JacketCHF 180-350
  • Backpack 40LCHF 80-150
  • Trekking PolesCHF 50-120

Services it tells AI about

  • Gear FittingFree with purchase
  • Repair ServicesCHF 20-100
  • Trail AdviceFree in-store
  • Online OrderingFree over CHF 100
  • Group WorkshopsCHF 25/person

Competitors it names

https://www.outdoormerchants.chhttps://www.mammut.chhttps://www.bergfreunde.chhttps://www.sportxx.chhttps://www.ochsnersport.chhttps://www.helvetia.ch

Audience it targets

Outdoor enthusiasts, families, athletes · 18-55 · Switzerland

Company type

Private

transa.ch Organic Keywords

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Google lists transa.ch for about 1,177 keywords, which together bring an estimated 671 organic visits a month.

Ranking keywords

1.2K

Found in Google for this domain

Visits they bring

671

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsSports, Fitness & RecreationOutdoor GearSporting Goods RetailHiking bootsCamping tentsWinter sports gearOutdoor clothing

transa.ch SEO Audit

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The latest technical audit of transa.ch scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • CriticalAdd H1 and H2 Tags
  • HighCreate Robots.txt and Sitemap.xml
  • HighAdd Viewport Meta Tag

16 more recommendations, with the exact changes and the pages they apply to, are in the full report.

transa.ch Competitors and Alternatives

Compare competitors

Transa's company profile names https://www.outdoormerchants.ch, https://www.mammut.ch, https://www.bergfreunde.ch and https://www.sportxx.ch as competitors. Its own llms.txt adds https://www.ochsnersport.ch and https://www.helvetia.ch. Outside its market, the domains ranked closest to it in our worldwide ranking are albanianescort.com, qwins.co, dtpgps.ru and digitaldealer.com.au.

https://www.outdoormerchants.ch
https://www.mammut.ch
https://www.bergfreunde.ch
https://www.sportxx.ch
https://www.ochsnersport.ch
https://www.helvetia.ch

transa.ch Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

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Where its backlinks come from

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Backlink Analytics collects one on its first run.

Companies ranked next to transa.ch

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