Last updated: August 2026
Global rank: Worldwide · 2026-08
#398,649
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
347
per month, estimated
Keywords
174
ranking in Google
Organic share
100%
347 organic visits
LLMS.txt
Published
169 lines AI engines can read
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tollens.com Web Traffic Statistics
Key findings
- Tollens (Retail, E-commerce & Consumer Goods) is ranked #398,649 worldwide in our August 2026 domain ranking, up 8,417 places from #407,066 in July 2026.
- It is estimated to receive about 347 visits a month from search, 100% of it organic, across 174 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 169 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #398,649 | ▲ 8,417 |
| July 2026 | #407,066 | ▲ 30,890 |
| June 2026 | #437,956 | — |
| May 2026 | #437,956 | ▲ 14,851 |
| April 2026 | #452,807 | ▼ 31,497 |
| March 2026 | #421,310 | ▼ 13,179 |
| February 2026 | #408,131 | — |
What this company does
Tollens stands as a cornerstone in the French paint and decoration market, offering a comprehensive range of high-quality interior and exterior paints tailored for both professional painters and enthusiastic DIY homeowners. With a legacy rooted in innovation, the brand delivers eco-friendly formulations that prioritize sustainability without skimping on performance or coverage. Their online platform at tollens.com tr…
Our read on the site
The overall SEO health of https://tollens.com is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, sitemap.xml, and llms.txt, which severely impact the site's…
tollens.com Traffic and Visitor Engagement
tollens.com draws an estimated 347 visits a month from search engines. Effectively all of it is organic — about 347 visits from unpaid results. Spread across 174 ranking keywords, that averages roughly 2.0 organic visits per keyword.
Monthly visits
347
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
347
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
tollens.com AI Visibility
On our AI visibility scale tollens.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
tollens.com LLMS.txt
The llms.txt on tollens.com runs to 169 lines (8,244 characters) across 12 sections, last generated in May 2026. It introduces the site as "Peinture, décoration, revêtements murs et sols, outillage - Tollens". It tells AI engines the business works in Paints & Coatings, Home Decoration and DIY Supplies. It describes 5 products, including Peinture Velours Mat, Peinture Extérieure Hydro and Peinture Écologique. Services it lists include Color Simulation, Decoration Advice, Project Planning and Dealer Locator. The audience it names is Homeowners, Contractors, Designers, aged 25-65 (France). Technologies it mentions include HTTPS, Color Matching Simulator, E-commerce and Responsive Design. The keywords it claims start with "Tollens paint", "peinture intérieure", "peinture extérieure" and "peinture écologique".
Status
Published
AI engines can read it
Lines
169
In the file
Size
8.2K
Characters
Sections
12
Updated May 10, 2026
What the file says
# Peinture, décoration, revêtements murs et sols, outillage - Tollens ## About Tollens has been a trusted name in paints and decoration since 1907, specializing in premium interior and exterior coatings for walls, floors, and specialty surfaces. The brand caters to professional decorators and everyday homeowners with innovative, eco-conscious products that deliver superior coverage and durability. Their revamped website features a powerful color simulator, trend inspiration, and step-by-step project guides to make every renovation seamless. Tollens emphasizes low-VOC, sustainable formulas alongside tools and accessories for flawless application. From bold accent walls to weather-resistant exteriors, their range covers every need with French flair and reliability. Pros rely on their pro-grade lines for commercial jobs, while DIYers love the accessible advice and vibrant palettes. The company fosters creativity through online resources, social proof, and dealer networks across France. Environmental stewardship defines their production, with recyclable packaging and green certifications. Tollens bridges tradition and modernity, helping users achieve pro-level results at home. Their commitment to quality shines in every brushstroke, building lasting customer loyalty. **Areas of Work:** Paints & Coatings, Home Decoration, DIY Supplies ## Things to Remember - **Website:** https://
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Peinture Velours MatContact for pricing
- Peinture Extérieure HydroContact for pricing
- Peinture ÉcologiqueContact for pricing
- Revêtements SolsContact for pricing
- Outillage ProContact for pricing
Services it tells AI about
- Color SimulationFree
- Decoration AdviceFree
- Project PlanningFree
- Dealer LocatorFree
- Pro SupportFree
Competitors it names
Audience it targets
Homeowners, Contractors, Designers · 25-65 · France
Company type
Private
tollens.com Organic Keywords
Google lists tollens.com for about 174 keywords, which together bring an estimated 347 organic visits a month.
Ranking keywords
174
Found in Google for this domain
Visits they bring
347
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
tollens.com SEO Audit
The latest technical audit of tollens.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate Robots.txt File
- HighDevelop Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
tollens.com Competitors and Alternatives
Tollens's company profile names https://benjaminmoore.com, https://sherwin-williams.com, https://behr.com and https://valspar.com as competitors. Its own llms.txt adds https://rustoleum.com and https://ppg.com. Outside its market, the domains ranked closest to it in our worldwide ranking are bergbaumuseum.de, multapplied.net, slot2301.casino and childcarecanberra.com.au.
tollens.com Company Profile
Tollens stands as a cornerstone in the French paint and decoration market, offering a comprehensive range of high-quality interior and exterior paints tailored for both professional painters and enthusiastic DIY homeowners. With a legacy rooted in innovation, the brand delivers eco-friendly formulations that prioritize sustainability without skimping on performance or coverage. Their online platform at tollens.com tr…
Tollens was founded in 1907, about 119 years ago, and is headquartered in Rueil-Malmaison, France. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Manufacturing, Industrials & Materials; Paints & Coatings; and Home Improvement. Products on record for it: Interior Paints, Exterior Paints, Eco-Friendly Coatings and Wall Coverings. Total funding on record is Acquired. Its tagline reads: "Peinture, décoration, revêtements murs et sols, outillage".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Rueil-Malmaison, France
- Founded
- 1907
- Employees
- 501-1000
- Revenue
- Not Disclosed
- Funding
- Acquired
- Products
- Interior Paints, Exterior Paints, Eco-Friendly Coatings, Wall Coverings
tollens.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
tollens.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for tollens.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to tollens.com
Neighbours of #398,649 in our worldwide ranking — each with its own report.
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