Last updated: August 2026

Aug 2026

thorsteinar.de — August 2026 traffic, keywords & AI visibility

Thor SteinarRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-08

#557,076

AI visibility: Grade D

59

SEO health: Latest audit

0

Visits

15

per month, estimated

Keywords

28

ranking in Google

Organic share

100%

15 organic visits

LLMS.txt

Published

70 lines AI engines can read

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thorsteinar.de Web Traffic Statistics

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Key findings

  • Thor Steinar (Retail, E-commerce & Consumer Goods) is ranked #557,076 worldwide in our August 2026 domain ranking, down 45,682 places from #511,394 in July 2026.
  • It is estimated to receive about 15 visits a month from search, 100% of it organic, across 28 ranking keywords.
  • Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 70 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
thorsteinar.de global rank history
MonthRankMove
August 2026#557,076▼ 45,682
July 2026#511,394▼ 9,467
June 2026#501,927—
May 2026#501,927▲ 64,042
April 2026#565,969▼ 15,351
March 2026#550,618▲ 138,755
February 2026#689,373—

What this company does

Thor Steinar started out selling tough, no-nonsense clothing aimed at people who like alternative styles and urban looks. Over the years the brand built a following by focusing on quality fabrics and designs that mix military influences with everyday wear. They sell mostly through their own online shop and a handful of physical spots in Germany. Customers often come back because the sizing is consistent and the piece…

Our read on the site

The overall SEO health of thorsteinar.de is critically deficient, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which hinder the site's performance and sea…

FashionApparelStreetwearE-commerce

thorsteinar.de Traffic and Visitor Engagement

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thorsteinar.de draws an estimated 15 visits a month from search engines. Effectively all of it is organic — about 15 visits from unpaid results. Spread across 28 ranking keywords, that averages roughly 0.5 organic visits per keyword.

Monthly visits

15

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

15

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

thorsteinar.de AI Visibility

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On our AI visibility scale thorsteinar.de earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).

59out of 100

Grade D

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data0/5

Not detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

thorsteinar.de LLMS.txt

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The llms.txt on thorsteinar.de runs to 70 lines (2,746 characters) across 12 sections, last generated in May 2026. It introduces the site as "Thor Steinar Official Store". It tells AI engines the business works in Fashion, Apparel and Streetwear. It describes 4 products, including Thor Steinar Jacket, Classic Hoodie and Graphic T-Shirt. Services it lists include Size Exchange and Gift Cards. The audience it names is Alternative and urban lifestyle enthusiasts, aged 18-35 (Germany and Europe). Technologies it mentions include HTTPS. The keywords it claims start with "Thor Steinar clothing", "Thor Steinar store", "Thor Steinar fashion" and "Thor Steinar reviews".

Status

Published

AI engines can read it

Lines

70

In the file

Size

2.7K

Characters

Sections

12

Updated May 24, 2026

What the file says

# Thor Steinar Official Store

## About
Thor Steinar has been making clothing for people who want something tougher than regular high-street fashion. The brand mixes practical cuts with prints and details that nod to military and street culture. Everything is sold direct through their site with clear photos and sizing info. Shoppers say the jackets and hoodies last well and keep their shape. They focus on European sizing and ship pretty quickly within Germany. New drops happen a couple of times a year and sell out fast on popular items. The company stays small and doesn't chase every trend. Reviews often mention good customer service when sizing questions come up. Prices are fair for the quality and they occasionally offer discounts on older stock. Overall it feels like a no-frills German label that knows its audience.

**Areas of Work:** Fashion, Apparel, Streetwear

## Things to Remember
- **Website:** https://thorsteinar.de
- **Address:** Berlin, Germany
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** CET
- **Currency:** EUR
- **Company Type:** Private
- **Employees:** 11-50
- **Revenue:** Not Disclosed
- **Hiring Status:** Not currently hiring

## Products
- **Thor Steinar Jacket** (Contact for pricing): Heavy duty jacket with signature prints
- **Classic Hoodie** (Contact for pricing): Comfortable hoodie in multiple colors
- **Graphic T-Shirt** (Contact for pri

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

FashionApparelStreetwear

Keywords it claims

Thor Steinar clothingThor Steinar storeThor Steinar fashionThor Steinar reviewsThor Steinar online shoppingGerman streetwearalternative fashion brandsurban clothing brandsbuy Thor Steinar clothing onlineThor Steinar best sellers

Technologies

HTTPS

Products it tells AI about

  • Thor Steinar JacketContact for pricing
  • Classic HoodieContact for pricing
  • Graphic T-ShirtContact for pricing
  • Cargo PantsContact for pricing

Services it tells AI about

  • Size ExchangeFree within 14 days
  • Gift CardsVarious

Competitors it names

https://www.alternative.dehttps://www.kultshop.dehttps://www.streetwear.dehttps://www.zalando.dehttps://www.urbanoutfitters.comhttps://www.asos.com

Audience it targets

Alternative and urban lifestyle enthusiasts · 18-35 · Germany and Europe

Company type

Private

thorsteinar.de Organic Keywords

See all keywords

Google lists thorsteinar.de for about 28 keywords, which together bring an estimated 15 organic visits a month.

Ranking keywords

28

Found in Google for this domain

Visits they bring

15

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

FashionApparelStreetwearE-commerce

thorsteinar.de SEO Audit

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The latest technical audit of thorsteinar.de scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • HighAdd H1 Tags
  • CriticalCreate Robots.txt File
  • CriticalGenerate Sitemap.xml

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

thorsteinar.de Competitors and Alternatives

Compare competitors

Thor Steinar's company profile names https://www.alternative.de, https://www.kultshop.de, https://www.streetwear.de and https://www.zalando.de as competitors. Its own llms.txt adds https://www.urbanoutfitters.com and https://www.asos.com. Outside its market, the domains ranked closest to it in our worldwide ranking are hopethemovie.film, manboxeo.cz, 2day.kh.ua and facetwealth.com.

https://www.alternative.de
https://www.kultshop.de
https://www.streetwear.de
https://www.zalando.de
https://www.urbanoutfitters.com
https://www.asos.com

thorsteinar.de Company Profile

View full profile

Thor Steinar started out selling tough, no-nonsense clothing aimed at people who like alternative styles and urban looks. Over the years the brand built a following by focusing on quality fabrics and designs that mix military influences with everyday wear. They sell mostly through their own online shop and a handful of physical spots in Germany. Customers often come back because the sizing is consistent and the piece…

Thor Steinar was founded in 2002, about 24 years ago, and is headquartered in Berlin, Germany. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Fashion, Apparel, Streetwear and E-commerce. Total funding on record is Bootstrapped. Its tagline reads: "German streetwear that stands out from the crowd".

FashionApparelStreetwearE-commerce
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Berlin, Germany
Founded
2002
Employees
11-50
Revenue
Not Disclosed
Funding
Bootstrapped

thorsteinar.de Traffic by Country

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

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Where its backlinks come from

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Backlink Analytics collects one on its first run.

Companies ranked next to thorsteinar.de

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