Last updated: August 2026
Global rank: Worldwide · 2026-08
#557,076
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
15
per month, estimated
Keywords
28
ranking in Google
Organic share
100%
15 organic visits
LLMS.txt
Published
70 lines AI engines can read
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thorsteinar.de Web Traffic Statistics
Key findings
- Thor Steinar (Retail, E-commerce & Consumer Goods) is ranked #557,076 worldwide in our August 2026 domain ranking, down 45,682 places from #511,394 in July 2026.
- It is estimated to receive about 15 visits a month from search, 100% of it organic, across 28 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 70 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #557,076 | ▼ 45,682 |
| July 2026 | #511,394 | ▼ 9,467 |
| June 2026 | #501,927 | — |
| May 2026 | #501,927 | ▲ 64,042 |
| April 2026 | #565,969 | ▼ 15,351 |
| March 2026 | #550,618 | ▲ 138,755 |
| February 2026 | #689,373 | — |
What this company does
Thor Steinar started out selling tough, no-nonsense clothing aimed at people who like alternative styles and urban looks. Over the years the brand built a following by focusing on quality fabrics and designs that mix military influences with everyday wear. They sell mostly through their own online shop and a handful of physical spots in Germany. Customers often come back because the sizing is consistent and the piece…
Our read on the site
The overall SEO health of thorsteinar.de is critically deficient, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which hinder the site's performance and sea…
thorsteinar.de Traffic and Visitor Engagement
thorsteinar.de draws an estimated 15 visits a month from search engines. Effectively all of it is organic — about 15 visits from unpaid results. Spread across 28 ranking keywords, that averages roughly 0.5 organic visits per keyword.
Monthly visits
15
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
15
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
thorsteinar.de AI Visibility
On our AI visibility scale thorsteinar.de earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
thorsteinar.de LLMS.txt
The llms.txt on thorsteinar.de runs to 70 lines (2,746 characters) across 12 sections, last generated in May 2026. It introduces the site as "Thor Steinar Official Store". It tells AI engines the business works in Fashion, Apparel and Streetwear. It describes 4 products, including Thor Steinar Jacket, Classic Hoodie and Graphic T-Shirt. Services it lists include Size Exchange and Gift Cards. The audience it names is Alternative and urban lifestyle enthusiasts, aged 18-35 (Germany and Europe). Technologies it mentions include HTTPS. The keywords it claims start with "Thor Steinar clothing", "Thor Steinar store", "Thor Steinar fashion" and "Thor Steinar reviews".
Status
Published
AI engines can read it
Lines
70
In the file
Size
2.7K
Characters
Sections
12
Updated May 24, 2026
What the file says
# Thor Steinar Official Store ## About Thor Steinar has been making clothing for people who want something tougher than regular high-street fashion. The brand mixes practical cuts with prints and details that nod to military and street culture. Everything is sold direct through their site with clear photos and sizing info. Shoppers say the jackets and hoodies last well and keep their shape. They focus on European sizing and ship pretty quickly within Germany. New drops happen a couple of times a year and sell out fast on popular items. The company stays small and doesn't chase every trend. Reviews often mention good customer service when sizing questions come up. Prices are fair for the quality and they occasionally offer discounts on older stock. Overall it feels like a no-frills German label that knows its audience. **Areas of Work:** Fashion, Apparel, Streetwear ## Things to Remember - **Website:** https://thorsteinar.de - **Address:** Berlin, Germany - **Contact:** - **Phone:** - **Hours:** - **Timezone:** CET - **Currency:** EUR - **Company Type:** Private - **Employees:** 11-50 - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **Thor Steinar Jacket** (Contact for pricing): Heavy duty jacket with signature prints - **Classic Hoodie** (Contact for pricing): Comfortable hoodie in multiple colors - **Graphic T-Shirt** (Contact for pri
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Thor Steinar JacketContact for pricing
- Classic HoodieContact for pricing
- Graphic T-ShirtContact for pricing
- Cargo PantsContact for pricing
Services it tells AI about
- Size ExchangeFree within 14 days
- Gift CardsVarious
Competitors it names
Audience it targets
Alternative and urban lifestyle enthusiasts · 18-35 · Germany and Europe
Company type
Private
thorsteinar.de Organic Keywords
Google lists thorsteinar.de for about 28 keywords, which together bring an estimated 15 organic visits a month.
Ranking keywords
28
Found in Google for this domain
Visits they bring
15
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
thorsteinar.de SEO Audit
The latest technical audit of thorsteinar.de scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 Tags
- CriticalCreate Robots.txt File
- CriticalGenerate Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
thorsteinar.de Competitors and Alternatives
Thor Steinar's company profile names https://www.alternative.de, https://www.kultshop.de, https://www.streetwear.de and https://www.zalando.de as competitors. Its own llms.txt adds https://www.urbanoutfitters.com and https://www.asos.com. Outside its market, the domains ranked closest to it in our worldwide ranking are hopethemovie.film, manboxeo.cz, 2day.kh.ua and facetwealth.com.
thorsteinar.de Company Profile
Thor Steinar started out selling tough, no-nonsense clothing aimed at people who like alternative styles and urban looks. Over the years the brand built a following by focusing on quality fabrics and designs that mix military influences with everyday wear. They sell mostly through their own online shop and a handful of physical spots in Germany. Customers often come back because the sizing is consistent and the piece…
Thor Steinar was founded in 2002, about 24 years ago, and is headquartered in Berlin, Germany. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Fashion, Apparel, Streetwear and E-commerce. Total funding on record is Bootstrapped. Its tagline reads: "German streetwear that stands out from the crowd".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Berlin, Germany
- Founded
- 2002
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
thorsteinar.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
thorsteinar.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for thorsteinar.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to thorsteinar.de
Neighbours of #557,076 in our worldwide ranking — each with its own report.
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