Last updated: June 2026
Global rank: Worldwide
Not ranked
AI visibility: Grade D
56
SEO health: Not audited
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Visits
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per month, estimated
Keywords
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ranking in Google
Organic share
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of all search traffic
LLMS.txt
Published
150 lines AI engines can read
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thewarstore.net Company Profile
The War Store operates as a specialized online retailer focused on military surplus items, historical memorabilia, and tactical equipment. It sources authentic gear from various conflicts and eras to serve hobbyists, collectors, and outdoor adventurers. Customers find everything from vintage uniforms and medals to modern tactical vests and boots. The business emphasizes quality sourcing and detailed product descripti…
Founded in 2012 (about 14 years ago), The War Store is based in Phoenix, United States. Its workforce is listed as between 1 and 10 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for E-commerce and Military Surplus Retail. Total funding on record is Bootstrapped. Its tagline reads: "Military surplus, collectibles and gear for enthusiasts and professionals".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Phoenix, United States
- Founded
- 2012
- Employees
- 1-10
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
thewarstore.net Web Traffic Statistics
Key findings
- The War Store operates in Retail, E-commerce & consumer goods.
- Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 150 lines.
What this company does
The War Store operates as a specialized online retailer focused on military surplus items, historical memorabilia, and tactical equipment. It sources authentic gear from various conflicts and eras to serve hobbyists, collectors, and outdoor adventurers. Customers find everything from vintage uniforms and medals to modern tactical vests and boots. The business emphasizes quality sourcing and detailed product descripti…
thewarstore.net AI Visibility
thewarstore.net scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
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thewarstore.net LLMS.txt
The llms.txt on thewarstore.net runs to 150 lines (6,603 characters) across 12 sections, last generated in June 2026. It introduces the site as "The War Store". It tells AI engines the business works in Military Surplus Retail, E-commerce and Retail. It describes 4 products, including Vintage Military Uniforms, Tactical Vests and Gear and Military Medals and Insignia. Services it lists include International Shipping and Product Authentication. The audience it names is History buffs, collectors, outdoor adventurers, airsoft and paintball players, aged 25-54 (Global). Technologies it mentions include WooCommerce, WordPress, PHP and MySQL. The keywords it claims start with "military surplus", "vintage uniforms", "tactical gear" and "historical memorabilia".
Status
Published
AI engines can read it
Lines
150
In the file
Size
6.6K
Characters
Sections
12
Updated Jun 9, 2026
What the file says
# The War Store ## About The War Store is a specialized online retailer offering authentic military surplus items, historical memorabilia, and tactical equipment sourced from various conflicts and eras. It serves hobbyists, collectors, outdoor adventurers, airsoft players, and history enthusiasts with genuine surplus uniforms, medals, vests, boots, and more. The company emphasizes quality sourcing, detailed condition reports, and competitive pricing while avoiding mass-produced replicas when possible. Shipping is available to customers in 12 countries with careful packaging for delicate items. **Areas of Work:** Military Surplus Retail, E-commerce, Retail ## Things to Remember - **Website:** https://thewarstore.net - **Address:** Phoenix, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** America/Phoenix - **Currency:** USD - **Company Type:** Private - **Employees:** 1-10 - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **Vintage Military Uniforms** (Contact for pricing): Authentic surplus uniforms from various historical conflicts with detailed condition reports and photos. - **Tactical Vests and Gear** (Contact for pricing): Modern tactical vests, load-bearing equipment, and accessories for realistic loadouts. - **Military Medals and Insignia** (Contact for pricing):
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Vintage Military UniformsContact for pricing
- Tactical Vests and GearContact for pricing
- Military Medals and InsigniaContact for pricing
- Combat Boots and FootwearContact for pricing
Services it tells AI about
- International ShippingContact for quote
- Product AuthenticationContact for quote
Competitors it names
Audience it targets
History buffs, collectors, outdoor adventurers, airsoft and paintball players · 25-54 · Global
Company type
Private
thewarstore.net Competitors and Alternatives
The War Store's company profile names armysurplusworld.com, military1st.com, ussurplus.com and militariastore.com as competitors. Its own llms.txt adds tacticalgear.com and surplusnation.com.
thewarstore.net Traffic and Visitor Engagement
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
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Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
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From search
Paid visits
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No paid search detected
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
thewarstore.net Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
thewarstore.net Organic Keywords
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
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Found in Google for this domain
Visits they bring
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Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
thewarstore.net Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for thewarstore.net yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
thewarstore.net SEO Audit
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