Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#35,112
AI visibility: Grade A+
94
SEO health: Latest audit
78
Visits
44.4K
per month, estimated
Keywords
12.3K
ranking in Google
Organic share
100%
44.4K organic visits
LLMS.txt
Published
138 lines AI engines can read
You're seeing the free preview of thewalrus.ca
A snapshot of how thewalrus.ca performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
The Walrus functions as a Canadian publication that produces articles and essays on subjects ranging from politics and the environment to business and social trends. Its content appears regularly on the site and in print, with a focus on longer-form writing that examines how these areas connect and affect daily life. Rather than chasing breaking news, the outlet selects stories that invite readers to pause and consid…
Our read on the site
The Walrus has a solid foundation for SEO with a good HTTPS implementation and a reasonable SEO score of 85. However, there are significant opportunities for improvement in performance, accessibility, and content strategy that could enhance user experience and search visibility.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
44.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
44.4K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
138
In the file
Size
6.1K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
12.3K
Found in Google for this domain
Visits they bring
44.4K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
The Walrus functions as a Canadian publication that produces articles and essays on subjects ranging from politics and the environment to business and social trends. Its content appears regularly on the site and in print, with a focus on longer-form writing that examines how these areas connect and affect daily life. Rather than chasing breaking news, the outlet selects stories that invite readers to pause and consid…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for thewalrus.ca yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #35,112 in our worldwide ranking — each with its own report.
You are looking at one domain. thewalrus.ca competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Mar 21, 2026
# The Walrus - Canadian Journalism and Thought-Provoking Content ## About The Walrus is a Canadian magazine dedicated to provoking new thinking and sparking conversations on vital matters to Canadians, including politics, environment, business, and society. It offers a platform for in-depth journalism and cultural discussions through its monthly magazine, online articles, and podcasts. The publication aims to enrich public discourse and provide unique insights into contemporary issues affecting Canada. With a diverse audience, The Walrus continues to be a trusted source for thought-provoking content. **Areas of Work:** Media, Publishing, Content Creation ## Things to Remember - **Website:** https://thewalrus.ca - **Address:** Toronto, Ontario, Canada - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Toronto - **Currency:** CAD - **Company Type:** Private - **Employees:** 50 employees - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Monthly Magazine** (Contact for pricing): A print and digital magazine featuring in-depth articles on politics, environment, business, and society in Canada. - **Online Articles** (Free with subscription options): Access to a wide range of thought-provoking articles and essays on contemporary Canadian issues available on the website. - **Podcasts
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Professionals, Academics, Policy Makers, Engaged Citizens · 25-54 · Global with focus on Canada
Company type
Private · actively hiring