Last updated: September 2026
Global rank: Worldwide · 2026-09
#307,547
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
101.3K
per month, estimated
Keywords
4.7K
ranking in Google
Organic share
100%
101.3K organic visits
LLMS.txt
Published
168 lines AI engines can read
You're seeing the free preview of themountain.com
themountain.com Company Profile
The Mountain has been crafting bold graphic tees, hoodies, and artwear since the 1970s, turning everyday apparel into statements of personal style and environmental consciousness. Known for their iconic wildlife and nature-inspired designs airbrushed onto super-soft cotton, they appeal to free spirits who want clothing that sparks conversations. Beyond just selling shirts, The Mountain builds a community around susta…
Founded in 1972 (about 54 years ago), The Mountain is based in Keene, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Apparel & Fashion, Sustainable Fashion and Graphic Tees. Products on record for it: Graphic Tees, Hoodies, Long Sleeve Shirts and Sweatshirts. Total funding on record is Bootstrapped. Its tagline reads: "More than an image on a piece of fabric – supporting individuality, sustainability & community".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Keene, United States
- Founded
- 1972
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Graphic Tees, Hoodies, Long Sleeve Shirts, Sweatshirts
themountain.com Web Traffic Statistics
Key findings
- The Mountain (Retail, E-commerce & Consumer Goods) is ranked #307,547 worldwide in our September 2026 domain ranking, down 72,566 places from #234,981 in August 2026.
- It is estimated to receive about 101,300 visits a month from search, 100% of it organic, across 4,671 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 168 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #307,547 | ▼ 72,566 |
| August 2026 | #234,981 | ▼ 51,339 |
| July 2026 | #183,642 | ▲ 143,849 |
| June 2026 | #327,491 | — |
| May 2026 | #327,491 | ▲ 97,478 |
| April 2026 | #424,969 | ▼ 113,443 |
| March 2026 | #311,526 | ▲ 153,069 |
| February 2026 | #464,595 | — |
What this company does
The Mountain has been crafting bold graphic tees, hoodies, and artwear since the 1970s, turning everyday apparel into statements of personal style and environmental consciousness. Known for their iconic wildlife and nature-inspired designs airbrushed onto super-soft cotton, they appeal to free spirits who want clothing that sparks conversations. Beyond just selling shirts, The Mountain builds a community around susta…
Our read on the site
The website https://themountain.com exhibits significant SEO deficiencies, particularly in on-page elements such as title, meta description, and header tags, which are all missing. Additionally, critical technical components like the viewport meta tag, robots.txt, and sitemap.xml are absent, indicating a need for urgen…
themountain.com Traffic and Visitor Engagement
Search engines send themountain.com an estimated 101,300 visits a month. Effectively all of it is organic — about 101,300 visits from unpaid results. Spread across 4,671 ranking keywords, that averages roughly 22 organic visits per keyword.
Monthly visits
101.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
101.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
themountain.com AI Visibility
themountain.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
themountain.com LLMS.txt
The llms.txt on themountain.com runs to 168 lines (8,365 characters) across 12 sections, last generated in May 2026. It introduces the site as "Graphic Tees, Hoodies, Apparel & Artwear • The Mountain". It tells AI engines the business works in Apparel Manufacturing, E-commerce Retail and Sustainable Fashion. It describes 5 products, with prices such as Classic Graphic Tee at $24.99, Mountain Hoodie at $49.99 and Long Sleeve Art Tee at $34.99. Services it lists include Custom Design Requests, Bulk Order Discounts, Gift Wrapping and International Shipping. The audience it names is Outdoor adventurers, eco-shoppers, graphic tee fans, aged 18-45 (North America, Global). Technologies it mentions include HTTPS/SSL, E-commerce Cart, Responsive Design (partial) and Payment Gateway. The keywords it claims start with "mountain apparel", "graphic tees", "hoodies" and "artwear".
Status
Published
AI engines can read it
Lines
168
In the file
Size
8.4K
Characters
Sections
12
Updated May 10, 2026
What the file says
# Graphic Tees, Hoodies, Apparel & Artwear • The Mountain ## About The Mountain stands out in the apparel world by offering graphic tees, hoodies, and artwear that go way beyond basic clothing – they're canvas for individuality and sustainability. Since 1972, they've hand-airbrushed stunning designs featuring wolves, dragons, and mountain scenes onto premium cotton fabrics that feel like a hug. This isn't your average t-shirt company; they weave in community support and eco-practices, using low-impact dyes and backing wildlife causes. Customers aren't just buying shirts; they're grabbing pieces of art that tell stories of adventure and the great outdoors. Their collection spans casual tees for everyday wear to rugged hoodies ready for the trails. What really hooks people is the softness and the way the colors pop even after dozens of washes. The brand fosters a tribe of like-minded folks who value creativity over conformity. Online shopping is seamless, with bundles and sales that make stocking up fun. They've nailed the balance of nostalgia – those classic designs from the '80s still sell like hotcakes – and fresh drops for today's crowd. Sustainability isn't a buzzword here; it's in the recycled packaging and ethical sourcing. For hikers, campers, or anyone chasing vibes, The Mountain delivers gear that matches their spirit. Artist collabs keep things exciting, and the custo
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Classic Graphic Tee$24.99
- Mountain Hoodie$49.99
- Long Sleeve Art Tee$34.99
- Eco Sweatshirt$59.99
- Wolf Pack Tee$29.99
Services it tells AI about
- Custom Design RequestsContact for pricing
- Bulk Order DiscountsVaries by quantity
- Gift Wrapping$5
- International ShippingStarting at $15
- Sustainability CertificationIncluded
Competitors it names
Audience it targets
Outdoor adventurers, eco-shoppers, graphic tee fans · 18-45 · North America, Global
Company type
Private
themountain.com Organic Keywords
Google lists themountain.com for about 4,671 keywords, which together bring an estimated 101,300 organic visits a month.
Ranking keywords
4.7K
Found in Google for this domain
Visits they bring
101.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
themountain.com SEO Audit
The latest technical audit of themountain.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 and H2 Tags
- HighCreate Robots.txt and Sitemap.xml
- HighAdd Viewport Meta Tag
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
themountain.com Competitors and Alternatives
The Mountain's company profile names https://patagonia.com, https://rei.com, https://northface.com and https://columbia.com as competitors. Its own llms.txt adds https://mountainhardwear.com and https://backcountry.com. Outside its market, the domains ranked closest to it in our worldwide ranking are 1tamilyogi.capital, jsumail.com, 1tamilyogi.christmas and india-to.com.
themountain.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
themountain.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for themountain.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to themountain.com
Neighbours of #307,547 in our worldwide ranking — each with its own report.
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