Last updated: September 2026
Global rank: Worldwide · 2026-09
#282,065
AI visibility: Grade A+
95
SEO health: Latest audit
68
Visits
71
per month, estimated
Keywords
127
ranking in Google
Organic share
100%
71 organic visits
LLMS.txt
Published
85 lines AI engines can read
You're seeing the free preview of thematter.co
thematter.co Company Profile
The MATTER is a dynamic digital news platform rooted in Montreal, delivering sharp, insightful coverage of local happenings, Canadian affairs, and global stories with a distinct local lens. Founded to cut through the noise of mainstream media, it focuses on in-depth analysis rather than fleeting headlines, covering everything from city politics and cultural events to environmental challenges and tech innovations. Rea…
The MATTER was founded in 2020, about 6 years ago, and is headquartered in Montreal, Canada. Its workforce is listed as between 11 and 50 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Digital Media, News & Journalism and Local News. Products on record for it: Daily News Digest, In-Depth Analysis Reports and Newsletter Subscription. Total funding on record is Bootstrapped. Its tagline reads: "Montreal's pulse on news, culture, and the issues that matter".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- Montreal, Canada
- Founded
- 2020
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Daily News Digest, In-Depth Analysis Reports, Newsletter Subscription
thematter.co Web Traffic Statistics
Key findings
- The MATTER (Media, Entertainment & Gaming) is ranked #282,065 worldwide in our September 2026 domain ranking, down 9,893 places from #272,172 in August 2026.
- It is estimated to receive about 71 visits a month from search, 100% of it organic, across 127 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 85 lines.
- Its last technical audit scored 68/100, with "Implement H1 Headings" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #282,065 | ▼ 9,893 |
| August 2026 | #272,172 | ▲ 1,729 |
| July 2026 | #273,901 | ▲ 15,830 |
| June 2026 | #289,731 | — |
| May 2026 | #289,731 | ▼ 161,064 |
| April 2026 | #128,667 | ▼ 8,228 |
| March 2026 | #120,439 | ▲ 115,069 |
| February 2026 | #235,508 | — |
What this company does
The MATTER is a dynamic digital news platform rooted in Montreal, delivering sharp, insightful coverage of local happenings, Canadian affairs, and global stories with a distinct local lens. Founded to cut through the noise of mainstream media, it focuses on in-depth analysis rather than fleeting headlines, covering everything from city politics and cultural events to environmental challenges and tech innovations. Rea…
Our read on the site
The overall SEO health of thematter.co shows significant room for improvement, particularly in on-page elements such as headings and image alt attributes. While the site performs well in SEO score, the low performance score indicates potential issues affecting user experience and engagement.
thematter.co Traffic and Visitor Engagement
thematter.co draws an estimated 71 visits a month from search engines. Effectively all of it is organic — about 71 visits from unpaid results. Spread across 127 ranking keywords, that averages roughly 0.6 organic visits per keyword.
Monthly visits
71
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
71
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
thematter.co AI Visibility
On our AI visibility scale thematter.co earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
thematter.co LLMS.txt
The llms.txt on thematter.co runs to 85 lines (4,137 characters) across 12 sections, last generated in May 2026. It introduces the site as "The MATTER - Montreal News & Analysis". It tells AI engines the business works in Digital Media, News Publishing and Content Analysis. It describes 5 products, with prices such as Daily News Feed at Free, Premium Newsletter at $5/month and Environmental Reports at Free / Sponsored. Services it lists include Sponsored Content, Newsletter Advertising, Event Coverage and Custom Research. The audience it names is Urban Canadians, professionals, activists, aged 25-45 (Canada, primarily Montreal). Technologies it mentions include HTTPS/SSL, Viewport Responsive, Robots.txt, XML Sitemap and Content Management System. The keywords it claims start with "Montreal news", "Canadian news", "local news" and "news analysis".
Status
Published
AI engines can read it
Lines
85
In the file
Size
4.1K
Characters
Sections
12
Updated May 12, 2026
What the file says
# The MATTER - Montreal News & Analysis ## About The MATTER stands out as a fresh voice in Canadian journalism, zeroing in on Montreal's local news while weaving in national and global threads that resonate with Quebecers. It dives deep into stories on environmental issues, political currents, tech shifts, and cultural happenings, offering analysis that's thoughtful and grounded in real community impact. From climate change effects on local waterways to the buzz of Montreal's festival scene, the site delivers content that informs and provokes discussion among readers who crave more than surface-level reporting. Targeting engaged urbanites and Canadians passionate about their backyard issues, The MATTER builds loyalty through reliable, nuanced coverage that mainstream outlets often gloss over. Its pages feature everything from business spotlights in the city to health policy breakdowns, always with an eye on how these play out for everyday folks. The platform's strength lies in its agile, independent approach—no corporate filter, just straight talk on what matters most to Montreal and beyond. As it grows, The MATTER is becoming a go-to for those tracking 'latest news in Montreal' or 'environmental issues in Canada,' fostering a dedicated readership through newsletters and social shares. It's the kind of outlet that doesn't just report events but helps readers connect the dots
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Daily News FeedFree
- Premium Newsletter$5/month
- Environmental ReportsFree / Sponsored
- Local Event GuideFree
- Politics TrackerFree
Services it tells AI about
- Sponsored ContentContact for pricing
- Newsletter AdvertisingContact for pricing
- Event CoverageContact for pricing
- Custom ResearchContact for pricing
- Content SyndicationContact for pricing
Competitors it names
Audience it targets
Urban Canadians, professionals, activists · 25-45 · Canada, primarily Montreal
Company type
Private
thematter.co Organic Keywords
Google lists thematter.co for about 127 keywords, which together bring an estimated 71 organic visits a month.
Ranking keywords
127
Found in Google for this domain
Visits they bring
71
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
thematter.co SEO Audit
The latest technical audit of thematter.co scored 68 out of 100 overall. Performance is its weakest area at 35, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement H1 Headings
- HighOptimize Image Alt Attributes
- HighExpand Meta Descriptions
- HighFix Broken Links
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
thematter.co Competitors and Alternatives
The MATTER's company profile names https://www.cbc.ca, https://www.theglobeandmail.com, https://montrealgazette.com and https://www.cbc.ca/news as competitors. Its own llms.txt adds https://www.thestar.com, https://www.huffpost.com and https://www.ctvnews.ca. Outside its market, the domains ranked closest to it in our worldwide ranking are loozap.com, hi-wife.com, vesti.kg and finlandiakirja.fi.
thematter.co Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
thematter.co Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for thematter.co yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to thematter.co
Neighbours of #282,065 in our worldwide ranking — each with its own report.
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