Last updated: September 2026

Sep 2026

themarshallproject.org — September 2026 traffic, keywords & AI visibility

The Marshall ProjectMedia

Global rank: Worldwide · 2026-09

#35,701

AI visibility: Grade A

87

SEO health: Latest audit

96

Visits

387.9K

per month, estimated

Keywords

24.9K

ranking in Google

Organic share

100%

387.9K organic visits

LLMS.txt

Published

139 lines AI engines can read

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themarshallproject.org Web Traffic Statistics

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Key findings

  • The Marshall Project (Media) is ranked #35,701 worldwide in our September 2026 domain ranking, inside the top 100,000, down 1,125 places from #34,576 in August 2026.
  • It is estimated to receive about 387,900 visits a month from search, 100% of it organic, across 24,900 ranking keywords.
  • Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 139 lines.
  • Its last technical audit scored 96/100, with "Implement a Robots.txt file" the highest-priority fix.
themarshallproject.org global rank history
MonthRankMove
September 2026#35,701▼ 1,125
August 2026#34,576▲ 1,495
July 2026#36,071▼ 1,899
June 2026#34,172—
May 2026#34,172▼ 984
April 2026#33,188▲ 1,603
March 2026#34,791▼ 2,949
February 2026#31,842—

What this company does

The Marshall Project runs as a nonprofit newsroom that focuses on the U.S. criminal justice system and immigration enforcement. Reporters gather information from court documents, government data, and interviews to produce stories about prisons, policing, sentencing, and deportation practices. The organization maintains bureaus in places such as Cleveland, Jackson, and St. Louis so that national patterns can be connec…

Our read on the site

Excellent! Strong performance and SEO.

MediaNonprofit JournalismData JournalismPublic ServiceInvestigative JournalismData-Driven Reporting

themarshallproject.org Traffic and Visitor Engagement

See traffic details

themarshallproject.org draws an estimated 387,900 visits a month from search engines. Effectively all of it is organic — about 387,900 visits from unpaid results. Spread across 24,900 ranking keywords, that averages roughly 16 organic visits per keyword.

Monthly visits

387.9K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

387.9K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

themarshallproject.org AI Visibility

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On our AI visibility scale themarshallproject.org earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).

87out of 100

Grade A

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health20/20

100/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

themarshallproject.org LLMS.txt

Open the generator

The llms.txt on themarshallproject.org runs to 139 lines (6,383 characters) across 12 sections, last generated in March 2026. It introduces the site as "The Marshall Project - Criminal Justice Journalism". It tells AI engines the business works in Media, Nonprofit Journalism and Data Journalism. It describes 3 products, with prices such as Investigative Journalism at Free, Data-Driven Reporting at Free and Public Engagement Initiatives at Free. Services it lists include Newsletter Subscriptions, Community Storytelling and Policy Impact Analysis. The audience it names is Journalists, Policymakers, Advocates, Educators, General Public, aged 25-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript and CMS (Custom or WordPress). The keywords it claims start with "criminal justice", "immigration enforcement", "data journalism" and "nonprofit newsroom". It gives the company type as Nonprofit and says it is hiring.

Status

Published

AI engines can read it

Lines

139

In the file

Size

6.4K

Characters

Sections

12

Updated Mar 21, 2026

What the file says

# The Marshall Project - Criminal Justice Journalism

## About
The Marshall Project is a nonprofit newsroom dedicated to in-depth reporting on the U.S. criminal justice system and immigration enforcement. Through investigative journalism and data-driven analysis, they aim to highlight systemic issues and foster public dialogue on justice reform. Their work serves policymakers, advocates, and the general public by providing transparent, impactful stories. Founded in 2014, they are committed to accountability and community engagement.

**Areas of Work:** Media, Nonprofit Journalism, Data Journalism

## Things to Remember
- **Website:** https://themarshallproject.org
- **Address:** New York, NY, United States
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Nonprofit
- **Employees:** 50 employees
- **Revenue:** Not Disclosed
- **Hiring Status:** Yes, actively hiring

## Products
- **Investigative Journalism** (Free): In-depth reporting on critical issues within the U.S. criminal justice system, uncovering systemic challenges and personal stories.
- **Data-Driven Reporting** (Free): Comprehensive data analysis and visualizations to provide evidence-based insights into criminal justice and immigration policies.
- **Public Engagement Initiatives** (Free): Progra

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

MediaNonprofit JournalismData Journalism

Keywords it claims

criminal justiceimmigration enforcementdata journalismnonprofit newsroomU.S. criminal justice systemjustice reforminvestigative reportingimmigration policycriminal justice statisticspublic service journalism

Technologies

HTML5CSS3JavaScriptCMS (Custom or WordPress)

Products it tells AI about

  • Investigative JournalismFree
  • Data-Driven ReportingFree
  • Public Engagement InitiativesFree

Services it tells AI about

  • Newsletter SubscriptionsFree
  • Community StorytellingFree
  • Policy Impact AnalysisFree

Competitors it names

propublica.orgtheintercept.commotherjones.comcourthousenews.comamericanprogress.orgaclu.org

Audience it targets

Journalists, Policymakers, Advocates, Educators, General Public · 25-54 · Global

Company type

Nonprofit · actively hiring

themarshallproject.org Organic Keywords

See all keywords

Google lists themarshallproject.org for about 24,900 keywords, which together bring an estimated 387,900 organic visits a month.

Ranking keywords

24.9K

Found in Google for this domain

Visits they bring

387.9K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

MediaNonprofit JournalismData JournalismPublic ServiceInvestigative JournalismData-Driven ReportingPublic Engagement Initiatives

themarshallproject.org SEO Audit

Open full SEO report

The latest technical audit of themarshallproject.org scored 96 out of 100 overall. Accessibility is its weakest area at 88, while SEO scores highest at 100. The audit makes 15 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

96

Overall

Excellent

100

SEO

Excellent

94

Performance

Excellent

88

Accessibility

Fix these first

  • HighImplement a Robots.txt file
  • HighCreate an XML Sitemap
  • MediumOptimize Images
  • MediumEnhance Mobile Usability

11 more recommendations, with the exact changes and the pages they apply to, are in the full report.

themarshallproject.org Competitors and Alternatives

Compare competitors

The Marshall Project's company profile names propublica.org, theintercept.com and motherjones.com as competitors. Its own llms.txt adds courthousenews.com, americanprogress.org and aclu.org. Outside its market, the domains ranked closest to it in our worldwide ranking are 7kprtners.com, machineryhostdns.com, awsdns-cn-58.net and domainpeople.com.

propublica.org
theintercept.com
motherjones.com
courthousenews.com
americanprogress.org
aclu.org

themarshallproject.org Company Profile

View full profile

The Marshall Project runs as a nonprofit newsroom that focuses on the U.S. criminal justice system and immigration enforcement. Reporters gather information from court documents, government data, and interviews to produce stories about prisons, policing, sentencing, and deportation practices. The organization maintains bureaus in places such as Cleveland, Jackson, and St. Louis so that national patterns can be connec…

The Marshall Project was founded in 2014, about 12 years ago, and is headquartered in New York, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Media, with further tags for Nonprofit Journalism, Data Journalism and Public Service. Products on record for it: Investigative Journalism, Data-Driven Reporting and Public Engagement Initiatives. Its tagline reads: "Pulitzer Prize-winning nonprofit newsroom investigating the U.S. criminal justice system and immigration enforcement through data-driven reporting.".

MediaNonprofit JournalismData JournalismPublic Service
Sector
Media
Headquarters
New York, United States
Founded
2014
Employees
51-200
Revenue
Not Disclosed
Funding
Not Disclosed
Products
Investigative Journalism, Data-Driven Reporting, Public Engagement Initiatives

themarshallproject.org Traffic by Country

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Top customer markets

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Companies ranked next to themarshallproject.org

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