Last updated: September 2026
Global rank: Worldwide · 2026-09
#35,701
AI visibility: Grade A
87
SEO health: Latest audit
96
Visits
387.9K
per month, estimated
Keywords
24.9K
ranking in Google
Organic share
100%
387.9K organic visits
LLMS.txt
Published
139 lines AI engines can read
You're seeing the free preview of themarshallproject.org
themarshallproject.org Web Traffic Statistics
Key findings
- The Marshall Project (Media) is ranked #35,701 worldwide in our September 2026 domain ranking, inside the top 100,000, down 1,125 places from #34,576 in August 2026.
- It is estimated to receive about 387,900 visits a month from search, 100% of it organic, across 24,900 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 139 lines.
- Its last technical audit scored 96/100, with "Implement a Robots.txt file" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #35,701 | ▼ 1,125 |
| August 2026 | #34,576 | ▲ 1,495 |
| July 2026 | #36,071 | ▼ 1,899 |
| June 2026 | #34,172 | — |
| May 2026 | #34,172 | ▼ 984 |
| April 2026 | #33,188 | ▲ 1,603 |
| March 2026 | #34,791 | ▼ 2,949 |
| February 2026 | #31,842 | — |
What this company does
The Marshall Project runs as a nonprofit newsroom that focuses on the U.S. criminal justice system and immigration enforcement. Reporters gather information from court documents, government data, and interviews to produce stories about prisons, policing, sentencing, and deportation practices. The organization maintains bureaus in places such as Cleveland, Jackson, and St. Louis so that national patterns can be connec…
Our read on the site
Excellent! Strong performance and SEO.
themarshallproject.org Traffic and Visitor Engagement
themarshallproject.org draws an estimated 387,900 visits a month from search engines. Effectively all of it is organic — about 387,900 visits from unpaid results. Spread across 24,900 ranking keywords, that averages roughly 16 organic visits per keyword.
Monthly visits
387.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
387.9K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
themarshallproject.org AI Visibility
On our AI visibility scale themarshallproject.org earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
themarshallproject.org LLMS.txt
The llms.txt on themarshallproject.org runs to 139 lines (6,383 characters) across 12 sections, last generated in March 2026. It introduces the site as "The Marshall Project - Criminal Justice Journalism". It tells AI engines the business works in Media, Nonprofit Journalism and Data Journalism. It describes 3 products, with prices such as Investigative Journalism at Free, Data-Driven Reporting at Free and Public Engagement Initiatives at Free. Services it lists include Newsletter Subscriptions, Community Storytelling and Policy Impact Analysis. The audience it names is Journalists, Policymakers, Advocates, Educators, General Public, aged 25-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript and CMS (Custom or WordPress). The keywords it claims start with "criminal justice", "immigration enforcement", "data journalism" and "nonprofit newsroom". It gives the company type as Nonprofit and says it is hiring.
Status
Published
AI engines can read it
Lines
139
In the file
Size
6.4K
Characters
Sections
12
Updated Mar 21, 2026
What the file says
# The Marshall Project - Criminal Justice Journalism ## About The Marshall Project is a nonprofit newsroom dedicated to in-depth reporting on the U.S. criminal justice system and immigration enforcement. Through investigative journalism and data-driven analysis, they aim to highlight systemic issues and foster public dialogue on justice reform. Their work serves policymakers, advocates, and the general public by providing transparent, impactful stories. Founded in 2014, they are committed to accountability and community engagement. **Areas of Work:** Media, Nonprofit Journalism, Data Journalism ## Things to Remember - **Website:** https://themarshallproject.org - **Address:** New York, NY, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Nonprofit - **Employees:** 50 employees - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Investigative Journalism** (Free): In-depth reporting on critical issues within the U.S. criminal justice system, uncovering systemic challenges and personal stories. - **Data-Driven Reporting** (Free): Comprehensive data analysis and visualizations to provide evidence-based insights into criminal justice and immigration policies. - **Public Engagement Initiatives** (Free): Progra
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Investigative JournalismFree
- Data-Driven ReportingFree
- Public Engagement InitiativesFree
Services it tells AI about
- Newsletter SubscriptionsFree
- Community StorytellingFree
- Policy Impact AnalysisFree
Competitors it names
Audience it targets
Journalists, Policymakers, Advocates, Educators, General Public · 25-54 · Global
Company type
Nonprofit · actively hiring
themarshallproject.org Organic Keywords
Google lists themarshallproject.org for about 24,900 keywords, which together bring an estimated 387,900 organic visits a month.
Ranking keywords
24.9K
Found in Google for this domain
Visits they bring
387.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
themarshallproject.org SEO Audit
The latest technical audit of themarshallproject.org scored 96 out of 100 overall. Accessibility is its weakest area at 88, while SEO scores highest at 100. The audit makes 15 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Excellent
Accessibility
Fix these first
- HighImplement a Robots.txt file
- HighCreate an XML Sitemap
- MediumOptimize Images
- MediumEnhance Mobile Usability
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
themarshallproject.org Competitors and Alternatives
The Marshall Project's company profile names propublica.org, theintercept.com and motherjones.com as competitors. Its own llms.txt adds courthousenews.com, americanprogress.org and aclu.org. Outside its market, the domains ranked closest to it in our worldwide ranking are 7kprtners.com, machineryhostdns.com, awsdns-cn-58.net and domainpeople.com.
themarshallproject.org Company Profile
The Marshall Project runs as a nonprofit newsroom that focuses on the U.S. criminal justice system and immigration enforcement. Reporters gather information from court documents, government data, and interviews to produce stories about prisons, policing, sentencing, and deportation practices. The organization maintains bureaus in places such as Cleveland, Jackson, and St. Louis so that national patterns can be connec…
The Marshall Project was founded in 2014, about 12 years ago, and is headquartered in New York, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Media, with further tags for Nonprofit Journalism, Data Journalism and Public Service. Products on record for it: Investigative Journalism, Data-Driven Reporting and Public Engagement Initiatives. Its tagline reads: "Pulitzer Prize-winning nonprofit newsroom investigating the U.S. criminal justice system and immigration enforcement through data-driven reporting.".
- Sector
- Media
- Headquarters
- New York, United States
- Founded
- 2014
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Investigative Journalism, Data-Driven Reporting, Public Engagement Initiatives
themarshallproject.org Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
themarshallproject.org Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for themarshallproject.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #35,701 in our worldwide ranking — each with its own report.
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