Last updated: September 2026
Global rank: Worldwide · 2026-09
#226,543
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
33.2K
per month, estimated
Keywords
32.3K
ranking in Google
Organic share
100%
33.2K organic visits
LLMS.txt
Published
82 lines AI engines can read
You're seeing the free preview of theloadout.com
theloadout.com Web Traffic Statistics
Key findings
- The Loadout (Media, Entertainment & Gaming) is ranked #226,543 worldwide in our September 2026 domain ranking, down 4,875 places from #221,668 in August 2026.
- It is estimated to receive about 33,200 visits a month from search, 100% of it organic, across 32,300 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 82 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #226,543 | ▼ 4,875 |
| August 2026 | #221,668 | ▼ 8,663 |
| July 2026 | #213,005 | ▼ 25,305 |
| June 2026 | #187,700 | — |
| May 2026 | #187,700 | ▼ 11,069 |
| April 2026 | #176,631 | ▼ 30,306 |
| March 2026 | #146,325 | ▼ 21,657 |
| February 2026 | #124,668 | — |
What this company does
The Loadout produces guides and articles centered on equipment choices in video games, especially first-person shooters. Staff writers examine weapons, attachments, perks, and playstyles across titles like Call of Duty and similar releases, then publish breakdowns of which combinations hold up in matches. Updates appear regularly as patches change game balance, so readers see adjustments that reflect the current stat…
Our read on the site
The overall SEO health of https://theloadout.com is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which could severely impact search engin…
theloadout.com Traffic and Visitor Engagement
theloadout.com draws an estimated 33,200 visits a month from search engines. Effectively all of it is organic — about 33,200 visits from unpaid results. Spread across 32,300 ranking keywords, that averages roughly 1.0 organic visits per keyword.
Monthly visits
33.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
33.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
theloadout.com AI Visibility
On our AI visibility scale theloadout.com earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
theloadout.com LLMS.txt
The llms.txt on theloadout.com runs to 82 lines (4,002 characters) across 12 sections, last generated in May 2026. It introduces the site as "The Loadout". It tells AI engines the business works in Media, Entertainment & Gaming and Software & Internet. It describes 5 products, with prices such as Gaming News Feed at Free, Hardware Review Hub at Free and Esports Coverage at Free. Services it lists include Sponsored Content, Affiliate Links, Newsletter and Event Coverage. The audience it names is Gamers and tech enthusiasts, aged 18-34 (Global). Technologies it mentions include HTTPS and WordPress. The keywords it claims start with "gaming news", "game reviews", "esports" and "gaming hardware".
Status
Published
AI engines can read it
Lines
82
In the file
Size
4.0K
Characters
Sections
12
Updated May 17, 2026
What the file says
# The Loadout ## About The Loadout is a digital media platform focused on delivering timely gaming news, in-depth reviews and practical guides for players across all skill levels. The site covers everything from major AAA releases to emerging indie titles, helping readers stay informed about release dates, patches and hardware developments. Its editorial team blends straightforward reporting with hands-on testing so gamers can make confident buying and playing decisions. Readers come to The Loadout for clear, unbiased coverage of esports tournaments, streaming trends and community events that shape the wider gaming culture. The platform also publishes buying guides and comparison pieces that cut through marketing noise, giving practical advice on graphics cards, headsets and peripherals. By mixing news, analysis and community features, The Loadout has become a trusted stop for both casual players and dedicated enthusiasts. The team keeps content fresh with daily updates, weekend roundups and special features tied to major gaming conventions and seasonal events. Its straightforward writing style and focus on real player experience set it apart from larger outlets that lean heavily on hype. Over time The Loadout has built a loyal audience that returns for honest reviews, useful tips and a steady stream of gaming conversation. **Areas of Work:** Media, Entertainment & Gaming,
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Gaming News FeedFree
- Hardware Review HubFree
- Esports CoverageFree
- Indie Game SpotlightFree
- Community GuidesFree
Services it tells AI about
- Sponsored ContentContact for pricing
- Affiliate LinksContact for pricing
- NewsletterFree
- Event CoverageContact for pricing
Competitors it names
Audience it targets
Gamers and tech enthusiasts · 18-34 · Global
Company type
Private
theloadout.com Organic Keywords
Google lists theloadout.com for about 32,300 keywords, which together bring an estimated 33,200 organic visits a month.
Ranking keywords
32.3K
Found in Google for this domain
Visits they bring
33.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
theloadout.com SEO Audit
The latest technical audit of theloadout.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate Robots.txt File
- HighCreate Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
theloadout.com Competitors and Alternatives
The Loadout's company profile names https://ign.com, https://kotaku.com, https://gamespot.com and https://polygon.com as competitors. Its own llms.txt adds https://pcgamer.com and https://gameinformer.com. Outside its market, the domains ranked closest to it in our worldwide ranking are californiaclosets.com, vdcast.live, springsunday.net and lifemart.com.
theloadout.com Company Profile
The Loadout produces guides and articles centered on equipment choices in video games, especially first-person shooters. Staff writers examine weapons, attachments, perks, and playstyles across titles like Call of Duty and similar releases, then publish breakdowns of which combinations hold up in matches. Updates appear regularly as patches change game balance, so readers see adjustments that reflect the current stat…
The Loadout was founded in 2021, about 5 years ago, and is headquartered in London, United Kingdom. Its workforce is listed as between 11 and 50 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Software & Internet, Gaming News and Game Reviews. Total funding on record is Bootstrapped. Its tagline reads: "Your daily dose of gaming news, reviews and community stories".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- London, United Kingdom
- Founded
- 2021
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
theloadout.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
theloadout.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for theloadout.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to theloadout.com
Neighbours of #226,543 in our worldwide ranking — each with its own report.
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