Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Loading…
Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#149,022
AI visibility: Grade A
81
SEO health: Latest audit
72
Visits
46.5K
per month, estimated
Keywords
15.2K
ranking in Google
Organic share
100%
46.5K organic visits
LLMS.txt
Published
135 lines AI engines can read
You're seeing the free preview of thelantern.com
A snapshot of how thelantern.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
The Lantern serves as the independent voice for the Ohio State University community, delivering daily news and features that matter to students, faculty, and alumni. It covers campus events, local politics, sports, and investigative stories with a focus on accuracy and student perspectives. Founded over a century ago, the publication has grown into a trusted source that balances traditional reporting with digital inn…
Our read on the site
The Lantern's SEO health is moderately strong, with a solid SEO score of 85 but significant areas for improvement, particularly in on-page elements like headings and image alt attributes. The site has potential content gaps that, if addressed, could enhance visibility and engagement.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
46.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
46.5K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
135
In the file
Size
5.3K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
15.2K
Found in Google for this domain
Visits they bring
46.5K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
The Lantern serves as the independent voice for the Ohio State University community, delivering daily news and features that matter to students, faculty, and alumni. It covers campus events, local politics, sports, and investigative stories with a focus on accuracy and student perspectives. Founded over a century ago, the publication has grown into a trusted source that balances traditional reporting with digital inn…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for thelantern.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #149,022 in our worldwide ranking — each with its own report.
You are looking at one domain. thelantern.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
A brand name or a domain — the whole overview loads in seconds.
0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
85/100
robots ✓ · sitemap ✗
Not detected
Fix these first
Updated May 18, 2026
# The Lantern ## About The Lantern is the student-run newspaper of Ohio State University, delivering daily news on campus life, Buckeye sports, academic policies, and cultural events since 1881. It provides unfiltered perspectives from students covering mental health, sustainability, alumni spotlights, and university decisions. The publication operates both print and digital platforms including videos and podcasts to engage OSU students, faculty, staff, and alumni. **Areas of Work:** Student Media, Journalism, Higher Education News, Digital Publishing, Campus Journalism ## Things to Remember - **Website:** https://thelantern.com - **Address:** Columbus, Ohio, USA - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Student Organization - **Employees:** 100 - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Digital News Platform** (Free): Online hub for breaking OSU news, sports updates, and student stories with videos and podcasts - **Print Edition** (Free): Physical newspaper distributed on campus covering in-depth investigations and features - **Podcasts and Video Content** (Free): Student-produced audio and video segments on campus events and issues ## Services - **Advertising Services** (Contact for pricing): Sponsored placeme
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Students, Faculty, Staff, Alumni · 18-35 · Primarily USA
Company type
Student Organization · actively hiring