Last updated: September 2026
Global rank: Worldwide · 2026-09
#157,188
AI visibility: Grade A
84
SEO health: Latest audit
76
Visits
196
per month, estimated
Keywords
242
ranking in Google
Organic share
100%
196 organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of thehockeypaper.co.uk
thehockeypaper.co.uk Company Profile
The Hockey Paper operates as a dedicated online resource for ice hockey content, producing articles and reports that cover a range of topics within the sport. From game recaps and team news to interviews and opinion pieces, the focus remains on providing detailed accounts of events across different leagues. With its base in the United Kingdom, the publication pays particular attention to British hockey while also inc…
The Hockey Paper was founded in 2015, about 11 years ago, and is headquartered in London, United Kingdom. Its workforce is listed as between 11 and 50 employees. It was founded by Sarah Smith. Its profile files it under Sports Media, with further tags for Online Publishing, Content Creation and Subscription-Based Model. Products on record for it: Hockey News Articles, Player Interviews and Match Reports. Reported revenue is $1.2M (2023), and total funding is listed at Bootstrapped. Its tagline reads: "Your source for everything hockey".
- Sector
- Sports Media
- Headquarters
- London, United Kingdom
- Founded
- 2015
- Employees
- 11-50
- Revenue
- $1.2M (2023)
- Funding
- Bootstrapped
- Founders
- Sarah Smith
- Products
- Hockey News Articles, Player Interviews, Match Reports
thehockeypaper.co.uk Web Traffic Statistics
Key findings
- The Hockey Paper (Sports Media) is ranked #157,188 worldwide in our September 2026 domain ranking, up 3,100 places from #160,288 in August 2026.
- It is estimated to receive about 196 visits a month from search, 100% of it organic, across 242 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 137 lines.
- Its last technical audit scored 76/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #157,188 | ▲ 3,100 |
| August 2026 | #160,288 | ▲ 2,180 |
| July 2026 | #162,468 | ▲ 25,863 |
| June 2026 | #188,331 | — |
| May 2026 | #188,331 | ▲ 22,731 |
| April 2026 | #211,062 | ▲ 18,543 |
| March 2026 | #229,605 | ▲ 21,327 |
| February 2026 | #250,932 | — |
What this company does
The Hockey Paper operates as a dedicated online resource for ice hockey content, producing articles and reports that cover a range of topics within the sport. From game recaps and team news to interviews and opinion pieces, the focus remains on providing detailed accounts of events across different leagues. With its base in the United Kingdom, the publication pays particular attention to British hockey while also inc…
Our read on the site
The Hockey Paper's SEO health is currently lacking in several critical areas, including missing title tags and meta descriptions, which significantly impacts its visibility. While the site performs reasonably well in accessibility and SEO scores, there are substantial content gaps and technical issues that need address…
thehockeypaper.co.uk Traffic and Visitor Engagement
thehockeypaper.co.uk draws an estimated 196 visits a month from search engines. Effectively all of it is organic — about 196 visits from unpaid results. Spread across 242 ranking keywords, that averages roughly 0.8 organic visits per keyword.
Monthly visits
196
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
196
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
thehockeypaper.co.uk AI Visibility
On our AI visibility scale thehockeypaper.co.uk earns 84 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
thehockeypaper.co.uk LLMS.txt
The llms.txt on thehockeypaper.co.uk runs to 137 lines (5,534 characters) across 12 sections, last generated in January 2026. It introduces the site as "The Hockey Paper - Latest Hockey News & Analysis". It tells AI engines the business works in Sports Media, Online Publishing and Content Creation. It describes 3 products, with prices such as Hockey News Articles at Free, Player Interviews at Free and Match Reports at Free. Services it lists include Hockey Event Coverage and Custom Content Creation. The audience it names is Hockey Players, Fans, Coaches, Sports Enthusiasts, aged 18-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, WordPress and Google Analytics. The keywords it claims start with "hockey news", "hockey updates", "hockey analysis" and "hockey player interviews".
Status
Published
AI engines can read it
Lines
137
In the file
Size
5.5K
Characters
Sections
12
Updated Jan 28, 2026
What the file says
# The Hockey Paper - Latest Hockey News & Analysis ## About The Hockey Paper is a premier online platform dedicated to delivering the latest news, insights, and analysis on hockey. It serves players, fans, and enthusiasts by covering match reports, player interviews, and expert commentary. With a mission to enhance the visibility of hockey at all levels, the platform fosters community engagement and promotes the sport globally. **Areas of Work:** Sports Media, Online Publishing, Content Creation ## Things to Remember - **Website:** https://thehockeypaper.co.uk - **Address:** London, United Kingdom - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Private - **Employees:** 20 employees - **Revenue:** $1.2M - **Hiring Status:** Yes, actively hiring ## Products - **Hockey News Articles** (Free): Comprehensive coverage of hockey events, updates, and breaking news from around the world. - **Player Interviews** (Free): Exclusive interviews with hockey players, offering insights into their careers and personal journeys. - **Match Reports** (Free): Detailed reports and analysis of hockey matches across various leagues and tournaments. ## Services - **Hockey Event Coverage** (Contact for quote): In-depth reporting and live updates on major hockey events and tournamen
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Hockey News ArticlesFree
- Player InterviewsFree
- Match ReportsFree
Services it tells AI about
- Hockey Event CoverageContact for quote
- Custom Content CreationContact for quote
Competitors it names
Audience it targets
Hockey Players, Fans, Coaches, Sports Enthusiasts · 18-54 · Global
Company type
Private · actively hiring
thehockeypaper.co.uk Organic Keywords
Google lists thehockeypaper.co.uk for about 242 keywords, which together bring an estimated 196 organic visits a month.
Ranking keywords
242
Found in Google for this domain
Visits they bring
196
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
thehockeypaper.co.uk SEO Audit
The latest technical audit of thehockeypaper.co.uk scored 76 out of 100 overall. Performance is its weakest area at 55, while accessibility scores highest at 89. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
thehockeypaper.co.uk Competitors and Alternatives
The Hockey Paper's company profile names hockeynews.com, thehockeynews.com and fieldhockey.com as competitors. Its own llms.txt adds espn.com/nhl, nhl.com, sportsnet.ca/hockey, theathletic.com/hockey and hockeybuzz.com. Outside its market, the domains ranked closest to it in our worldwide ranking are stylishop.com, dazn-bet.org, lightingandsupplies.com and hnicorp.com.
thehockeypaper.co.uk Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
thehockeypaper.co.uk Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for thehockeypaper.co.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to thehockeypaper.co.uk
Neighbours of #157,188 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. thehockeypaper.co.uk competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.