Last updated: August 2026
Global rank: Worldwide · 2026-08
#327,967
AI visibility: Grade A+
95
SEO health: Latest audit
58
Visits
0
per month, estimated
Keywords
0
ranking in Google
Organic share
0%
of all search traffic
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of thefirstpost.co.uk
thefirstpost.co.uk Web Traffic Statistics
Key findings
- The First Post (News Media) is ranked #327,967 worldwide in our August 2026 domain ranking, up 3,645 places from #331,612 in July 2026.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 149 lines.
- Its last technical audit scored 58/100, with "Optimize Performance Metrics" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #327,967 | ▲ 3,645 |
| July 2026 | #331,612 | ▼ 249 |
| June 2026 | #331,363 | — |
| May 2026 | #331,363 | ▲ 50,878 |
| April 2026 | #382,241 | ▼ 1,499 |
| March 2026 | #380,742 | ▼ 789 |
| February 2026 | #379,953 | — |
What this company does
The First Post stands out as a go-to online hub for UK-focused news, blending sharp takes on current events with in-depth coverage of politics, business, health, and technology. They keep readers hooked with timely articles that cut through the noise, serving up stories that matter to folks across the UK who want straightforward insights without the fluff. From Westminster dramas to boardroom shake-ups, their journal…
Our read on the site
The SEO health of thefirstpost.co.uk is moderate, with a strong SEO score of 92 but significant performance and best practices issues that need urgent attention. The site has several content gaps and technical shortcomings that, if addressed, could greatly enhance its visibility and user experience.
thefirstpost.co.uk Traffic and Visitor Engagement
Paid search ads bring 100% of it — more than its organic results do.
Monthly visits
0
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
0
0% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
0%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
thefirstpost.co.uk AI Visibility
thefirstpost.co.uk scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
thefirstpost.co.uk LLMS.txt
The llms.txt on thefirstpost.co.uk runs to 149 lines (7,747 characters) across 12 sections, last generated in May 2026. It introduces the site as "The First Post - UK News, Politics, Business". It tells AI engines the business works in News Media, Digital Publishing, Political Journalism and Business Reporting. It describes 4 products, with prices such as Free News Access at Free, Premium Subscription at $9.99/month and Daily Newsletter at Free / $4.99/month premium. Services it lists include Political Analysis, Business Insights, Health & Tech Updates and Custom Alerts. The audience it names is Adults interested in UK news, politics, business professionals, aged 25-65 (United Kingdom). Technologies it mentions include HTTPS, Viewport Meta, robots.txt, sitemap.xml and Google Analytics. The keywords it claims start with "UK news", "current events", "politics UK" and "business news UK".
Status
Published
AI engines can read it
Lines
149
In the file
Size
7.7K
Characters
Sections
12
Updated May 4, 2026
What the file says
# The First Post - UK News, Politics, Business ## About The First Post delivers punchy, independent news tailored for the UK crowd, zeroing in on politics, business, health, tech, and everyday events that shape the nation. They mix breaking stories with smart analysis, helping readers cut through partisan spin to grasp what's truly at stake. From Brexit hangovers to NHS battles and City finance twists, their coverage feels fresh and unfiltered, drawing in skeptics of big media. Subscribers get extras like ad-free reading and deep dives, while free users snag the headlines that buzz on social feeds. It's built for time-strapped Brits who crave substance over clickbait—think quick bulletins plus opinion pieces that provoke thought. They serve professionals tracking markets, voters dissecting policies, and curious minds eyeing tech shifts. Value lies in their contrarian lens, spotlighting angles others skip, all backed by solid sourcing. The site's grown by staying nimble, adapting to reader tastes amid fast-changing news cycles. They foster community through comments and shares, turning passive scrollers into engaged debaters. Reliability stems from boots-on-ground reporting in a digital-first world. Ultimately, The First Post equips you to navigate UK headlines with clarity and confidence, standing tall against giants by prioritizing grit over gloss. **Areas of Work:** News Me
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Free News AccessFree
- Premium Subscription$9.99/month
- Magazine EditionContact for pricing
- Daily NewsletterFree / $4.99/month premium
Services it tells AI about
- Political AnalysisIncluded in premium
- Business InsightsIncluded in premium
- Health & Tech UpdatesFree access
- Custom AlertsPremium feature
Competitors it names
Audience it targets
Adults interested in UK news, politics, business professionals · 25-65 · United Kingdom
Company type
Private
thefirstpost.co.uk SEO Audit
The latest technical audit of thefirstpost.co.uk scored 58 out of 100 overall. Performance is its weakest area at 41, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalOptimize Performance Metrics
- HighAdd Alt Text to Images
- MediumImplement llms.txt
- HighEnhance Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
thefirstpost.co.uk Competitors and Alternatives
The First Post's company profile names https://www.theguardian.com, https://www.bbc.co.uk, https://www.independent.co.uk and https://www.telegraph.co.uk as competitors. Its own llms.txt adds https://www.huffpost.com and https://www.ft.com. Outside its market, the domains ranked closest to it in our worldwide ranking are dosyg.click, strelkacard.ru, dgxsyy.com and otenet.net.
thefirstpost.co.uk Company Profile
The First Post stands out as a go-to online hub for UK-focused news, blending sharp takes on current events with in-depth coverage of politics, business, health, and technology. They keep readers hooked with timely articles that cut through the noise, serving up stories that matter to folks across the UK who want straightforward insights without the fluff. From Westminster dramas to boardroom shake-ups, their journal…
Founded in 2007 (about 19 years ago), The First Post is based in London, United Kingdom. Its workforce is listed as between 11 and 50 employees. Its profile files it under News Media, with further tags for Online Publishing, Politics and Business News. Products on record for it: Digital News Platform, Premium Subscription and Daily Newsletter. Total funding on record is Bootstrapped. Its tagline reads: "Sharp UK news on politics, business, health and tech".
- Sector
- News Media
- Headquarters
- London, United Kingdom
- Founded
- 2007
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Digital News Platform, Premium Subscription, Daily Newsletter
thefirstpost.co.uk Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
thefirstpost.co.uk Organic Keywords
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
0
Found in Google for this domain
Visits they bring
0
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
thefirstpost.co.uk Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for thefirstpost.co.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to thefirstpost.co.uk
Neighbours of #327,967 in our worldwide ranking — each with its own report.
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