Last updated: September 2026

Sep 2026

tattersalls.com — September 2026 traffic, keywords & AI visibility

TattersallsBloodstock Auctions

Global rank: Worldwide · 2026-09

#328,697

AI visibility: Grade A+

94

SEO health: Latest audit

76

Visits

212

per month, estimated

Keywords

205

ranking in Google

Organic share

100%

212 organic visits

LLMS.txt

Published

167 lines AI engines can read

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tattersalls.com Company Profile

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Tattersalls stands as the oldest and most prestigious bloodstock auctioneer globally, hosting elite sales of thoroughbred horses for racing and breeding. Founded back in the 18th century, they've orchestrated countless record-breaking transactions that shape the equine industry. From yearlings to broodmares, their auctions draw top breeders, trainers, and owners from around the world, all vying for the next champion.…

Tattersalls was founded in 1766, about 260 years ago, and is headquartered in Newmarket, United Kingdom. Its workforce is listed as between 101 and 250 employees. It was founded by Richard Tattersall. Its profile files it under Bloodstock Auctions, with further tags for Horse Racing, Thoroughbred Sales and Equestrian. Products on record for it: Yearling Sales, Breeze-Up Sales and Broodmare Sales. Total funding on record is Bootstrapped. Its tagline reads: "World's Premier Bloodstock Auction House Since 1766".

Bloodstock AuctionsHorse RacingThoroughbred SalesEquestrian
Sector
Bloodstock Auctions
Headquarters
Newmarket, United Kingdom
Founded
1766
Employees
101-250
Revenue
Not Disclosed
Funding
Bootstrapped
Founders
Richard Tattersall
Products
Yearling Sales, Breeze-Up Sales, Broodmare Sales

tattersalls.com Web Traffic Statistics

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Key findings

  • Tattersalls (Bloodstock Auctions) is ranked #328,697 worldwide in our September 2026 domain ranking, up 15,462 places from #344,159 in August 2026.
  • It is estimated to receive about 212 visits a month from search, 100% of it organic, across 205 ranking keywords.
  • Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 167 lines.
  • Its last technical audit scored 76/100, with "Implement Meta Descriptions" the highest-priority fix.
tattersalls.com global rank history
MonthRankMove
September 2026#328,697▲ 15,462
August 2026#344,159▼ 6,163
July 2026#337,996▲ 57,983
June 2026#395,979—
May 2026#395,979▲ 7,700
April 2026#403,679▼ 83,458
March 2026#320,221▲ 69,663
February 2026#389,884—

What this company does

Tattersalls stands as the oldest and most prestigious bloodstock auctioneer globally, hosting elite sales of thoroughbred horses for racing and breeding. Founded back in the 18th century, they've orchestrated countless record-breaking transactions that shape the equine industry. From yearlings to broodmares, their auctions draw top breeders, trainers, and owners from around the world, all vying for the next champion.…

Our read on the site

The overall SEO health of tattersalls.com is moderate, with significant opportunities for improvement in on-page elements and content strategy. The site performs well technically but lacks essential meta descriptions and has a considerable number of images missing alt text, which could hinder accessibility and search e…

Bloodstock AuctionsHorse RacingThoroughbred SalesEquestrianYearling SalesBreeze-Up Sales

tattersalls.com Traffic and Visitor Engagement

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tattersalls.com draws an estimated 212 visits a month from search engines. Effectively all of it is organic — about 212 visits from unpaid results. Spread across 205 ranking keywords, that averages roughly 1.0 organic visits per keyword.

Monthly visits

212

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

212

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

tattersalls.com AI Visibility

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On our AI visibility scale tattersalls.com earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).

94out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health17/20

85/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data5/5

Detected

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tattersalls.com LLMS.txt

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The llms.txt on tattersalls.com runs to 167 lines (9,119 characters) across 12 sections, last generated in April 2026. It introduces the site as "Tattersalls - Leading Bloodstock Auctions". It tells AI engines the business works in Bloodstock Auctions, Horse Racing Sales and Equestrian Events. It describes 5 products, including October Yearling Sale, Craven Breeze-Up Sale and December Mares Sale. Services it lists include Private Treaty Sales, Consignment Services, Veterinary Inspections and Bloodstock Advisory. The audience it names is Affluent horse owners, breeders, trainers, aged 35-65 (UK, Europe, Global). Technologies it mentions include HTTPS, robots.txt, sitemap.xml and Viewport Optimized. The keywords it claims start with "Tattersalls", "horse auctions", "horse racing" and "bloodstock".

Status

Published

AI engines can read it

Lines

167

In the file

Size

9.1K

Characters

Sections

12

Updated Apr 28, 2026

What the file says

# Tattersalls - Leading Bloodstock Auctions

## About
Tattersalls has been the go-to name in bloodstock auctions for over 250 years, running high-stakes sales of racehorses that define careers and fortunes. They specialize in thoroughbreds destined for flat racing, jumps, and breeding programs, hosting events that pack in experts from every corner. Newmarket's Park Paddocks is where the magic happens, with catalogs thicker than novels and paddocks full of promising foals. Clients range from family breeders to billionaire syndicates, all chasing that elusive Derby winner. Tattersalls brings pedigree research, vet checks, and live demos to ensure buyers know exactly what they're getting. Their October Yearling Sale is legendary, often kicking off the season with fireworks prices. Breeze-ups let you see two-year-olds sprint, adding thrill to the bids. Private sales handle the ultra-exclusive deals quietly. The team knows the bloodlines inside out, advising on value and potential. Digital tools now let you bid from afar, but nothing beats the live roar. They prioritize horse welfare, with top-notch facilities and transport. Global reach means horses from Ireland, Australia, and beyond cross their blocks. Tattersalls isn't just an auctioneer; they're stewards of racing heritage. Records tumble here year after year, from Frankel to modern stars. For sellers, consignment means exposur

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Bloodstock AuctionsHorse Racing SalesEquestrian Events

Keywords it claims

Tattersallshorse auctionshorse racingbloodstockequestrian eventshorse salesTattersalls auctionsTattersalls salesTattersalls eventsyearling sales

Technologies

HTTPSrobots.txtsitemap.xmlViewport Optimized

Products it tells AI about

  • October Yearling SaleContact for pricing
  • Craven Breeze-Up SaleContact for pricing
  • December Mares SaleContact for pricing
  • Book 1 Yearling SaleContact for pricing
  • National Hunt SalesContact for pricing

Services it tells AI about

  • Private Treaty Sales
  • Consignment Services
  • Veterinary Inspections
  • Bloodstock Advisory
  • Online Bidding Platform

Competitors it names

https://www.equibase.comhttps://www.bloodhorse.comhttps://www.thoroughbreddailynews.comhttps://www.racingpost.comhttps://www.horseracingnation.comhttps://www.equusmagazine.com

Audience it targets

Affluent horse owners, breeders, trainers · 35-65 · UK, Europe, Global

Company type

Private

tattersalls.com Organic Keywords

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Google lists tattersalls.com for about 205 keywords, which together bring an estimated 212 organic visits a month.

Ranking keywords

205

Found in Google for this domain

Visits they bring

212

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Bloodstock AuctionsHorse RacingThoroughbred SalesEquestrianYearling SalesBreeze-Up SalesBroodmare Sales

tattersalls.com SEO Audit

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The latest technical audit of tattersalls.com scored 76 out of 100 overall. Performance is its weakest area at 50, while accessibility scores highest at 86. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

76

Overall

85

SEO

50

Performance

86

Accessibility

Fix these first

  • CriticalImplement Meta Descriptions
  • HighAdd Alt Text to Images
  • HighCreate a Content Calendar
  • CriticalOptimize Page Load Speed

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

tattersalls.com Competitors and Alternatives

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Tattersalls's company profile names https://www.equibase.com, https://www.bloodhorse.com, https://www.thoroughbreddailynews.com and https://www.racingpost.com as competitors. Its own llms.txt adds https://www.horseracingnation.com and https://www.equusmagazine.com. Outside its market, the domains ranked closest to it in our worldwide ranking are weyhrauch-systemhaus.de, dialogcrm.cloud, healthyandnaturalworld.com and eotechinc.com.

https://www.equibase.com
https://www.bloodhorse.com
https://www.thoroughbreddailynews.com
https://www.racingpost.com
https://www.horseracingnation.com
https://www.equusmagazine.com

tattersalls.com Traffic by Country

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Top customer markets

AI estimate · live web

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Where its backlinks come from

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