Last updated: September 2026
Global rank: Worldwide · 2026-09
#328,697
AI visibility: Grade A+
94
SEO health: Latest audit
76
Visits
212
per month, estimated
Keywords
205
ranking in Google
Organic share
100%
212 organic visits
LLMS.txt
Published
167 lines AI engines can read
You're seeing the free preview of tattersalls.com
tattersalls.com Company Profile
Tattersalls stands as the oldest and most prestigious bloodstock auctioneer globally, hosting elite sales of thoroughbred horses for racing and breeding. Founded back in the 18th century, they've orchestrated countless record-breaking transactions that shape the equine industry. From yearlings to broodmares, their auctions draw top breeders, trainers, and owners from around the world, all vying for the next champion.…
Tattersalls was founded in 1766, about 260 years ago, and is headquartered in Newmarket, United Kingdom. Its workforce is listed as between 101 and 250 employees. It was founded by Richard Tattersall. Its profile files it under Bloodstock Auctions, with further tags for Horse Racing, Thoroughbred Sales and Equestrian. Products on record for it: Yearling Sales, Breeze-Up Sales and Broodmare Sales. Total funding on record is Bootstrapped. Its tagline reads: "World's Premier Bloodstock Auction House Since 1766".
- Sector
- Bloodstock Auctions
- Headquarters
- Newmarket, United Kingdom
- Founded
- 1766
- Employees
- 101-250
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- Richard Tattersall
- Products
- Yearling Sales, Breeze-Up Sales, Broodmare Sales
tattersalls.com Web Traffic Statistics
Key findings
- Tattersalls (Bloodstock Auctions) is ranked #328,697 worldwide in our September 2026 domain ranking, up 15,462 places from #344,159 in August 2026.
- It is estimated to receive about 212 visits a month from search, 100% of it organic, across 205 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 167 lines.
- Its last technical audit scored 76/100, with "Implement Meta Descriptions" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #328,697 | ▲ 15,462 |
| August 2026 | #344,159 | ▼ 6,163 |
| July 2026 | #337,996 | ▲ 57,983 |
| June 2026 | #395,979 | — |
| May 2026 | #395,979 | ▲ 7,700 |
| April 2026 | #403,679 | ▼ 83,458 |
| March 2026 | #320,221 | ▲ 69,663 |
| February 2026 | #389,884 | — |
What this company does
Tattersalls stands as the oldest and most prestigious bloodstock auctioneer globally, hosting elite sales of thoroughbred horses for racing and breeding. Founded back in the 18th century, they've orchestrated countless record-breaking transactions that shape the equine industry. From yearlings to broodmares, their auctions draw top breeders, trainers, and owners from around the world, all vying for the next champion.…
Our read on the site
The overall SEO health of tattersalls.com is moderate, with significant opportunities for improvement in on-page elements and content strategy. The site performs well technically but lacks essential meta descriptions and has a considerable number of images missing alt text, which could hinder accessibility and search e…
tattersalls.com Traffic and Visitor Engagement
tattersalls.com draws an estimated 212 visits a month from search engines. Effectively all of it is organic — about 212 visits from unpaid results. Spread across 205 ranking keywords, that averages roughly 1.0 organic visits per keyword.
Monthly visits
212
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
212
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
tattersalls.com AI Visibility
On our AI visibility scale tattersalls.com earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
tattersalls.com LLMS.txt
The llms.txt on tattersalls.com runs to 167 lines (9,119 characters) across 12 sections, last generated in April 2026. It introduces the site as "Tattersalls - Leading Bloodstock Auctions". It tells AI engines the business works in Bloodstock Auctions, Horse Racing Sales and Equestrian Events. It describes 5 products, including October Yearling Sale, Craven Breeze-Up Sale and December Mares Sale. Services it lists include Private Treaty Sales, Consignment Services, Veterinary Inspections and Bloodstock Advisory. The audience it names is Affluent horse owners, breeders, trainers, aged 35-65 (UK, Europe, Global). Technologies it mentions include HTTPS, robots.txt, sitemap.xml and Viewport Optimized. The keywords it claims start with "Tattersalls", "horse auctions", "horse racing" and "bloodstock".
Status
Published
AI engines can read it
Lines
167
In the file
Size
9.1K
Characters
Sections
12
Updated Apr 28, 2026
What the file says
# Tattersalls - Leading Bloodstock Auctions ## About Tattersalls has been the go-to name in bloodstock auctions for over 250 years, running high-stakes sales of racehorses that define careers and fortunes. They specialize in thoroughbreds destined for flat racing, jumps, and breeding programs, hosting events that pack in experts from every corner. Newmarket's Park Paddocks is where the magic happens, with catalogs thicker than novels and paddocks full of promising foals. Clients range from family breeders to billionaire syndicates, all chasing that elusive Derby winner. Tattersalls brings pedigree research, vet checks, and live demos to ensure buyers know exactly what they're getting. Their October Yearling Sale is legendary, often kicking off the season with fireworks prices. Breeze-ups let you see two-year-olds sprint, adding thrill to the bids. Private sales handle the ultra-exclusive deals quietly. The team knows the bloodlines inside out, advising on value and potential. Digital tools now let you bid from afar, but nothing beats the live roar. They prioritize horse welfare, with top-notch facilities and transport. Global reach means horses from Ireland, Australia, and beyond cross their blocks. Tattersalls isn't just an auctioneer; they're stewards of racing heritage. Records tumble here year after year, from Frankel to modern stars. For sellers, consignment means exposur
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- October Yearling SaleContact for pricing
- Craven Breeze-Up SaleContact for pricing
- December Mares SaleContact for pricing
- Book 1 Yearling SaleContact for pricing
- National Hunt SalesContact for pricing
Services it tells AI about
- Private Treaty Sales
- Consignment Services
- Veterinary Inspections
- Bloodstock Advisory
- Online Bidding Platform
Competitors it names
Audience it targets
Affluent horse owners, breeders, trainers · 35-65 · UK, Europe, Global
Company type
Private
tattersalls.com Organic Keywords
Google lists tattersalls.com for about 205 keywords, which together bring an estimated 212 organic visits a month.
Ranking keywords
205
Found in Google for this domain
Visits they bring
212
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
tattersalls.com SEO Audit
The latest technical audit of tattersalls.com scored 76 out of 100 overall. Performance is its weakest area at 50, while accessibility scores highest at 86. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Meta Descriptions
- HighAdd Alt Text to Images
- HighCreate a Content Calendar
- CriticalOptimize Page Load Speed
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
tattersalls.com Competitors and Alternatives
Tattersalls's company profile names https://www.equibase.com, https://www.bloodhorse.com, https://www.thoroughbreddailynews.com and https://www.racingpost.com as competitors. Its own llms.txt adds https://www.horseracingnation.com and https://www.equusmagazine.com. Outside its market, the domains ranked closest to it in our worldwide ranking are weyhrauch-systemhaus.de, dialogcrm.cloud, healthyandnaturalworld.com and eotechinc.com.
tattersalls.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
tattersalls.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for tattersalls.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to tattersalls.com
Neighbours of #328,697 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. tattersalls.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.