Last updated: August 2026
Global rank: Worldwide · 2026-08
#402,684
AI visibility: Grade A
84
SEO health: Latest audit
87
Visits
9.4K
per month, estimated
Keywords
454
ranking in Google
Organic share
100%
9.4K organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of swordandscale.com
swordandscale.com Web Traffic Statistics
Key findings
- Sword and Scale (Media) is ranked #402,684 worldwide in our August 2026 domain ranking, down 47,818 places from #354,866 in July 2026.
- It is estimated to receive about 9,440 visits a month from search, 100% of it organic, across 454 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 137 lines.
- Its last technical audit scored 87/100, with "Implement Robots.txt and Sitemap.xml" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #402,684 | ▼ 47,818 |
| July 2026 | #354,866 | ▼ 21,088 |
| June 2026 | #333,778 | — |
| May 2026 | #333,778 | ▼ 909 |
| April 2026 | #332,869 | ▼ 50,695 |
| March 2026 | #282,174 | ▼ 17,103 |
| February 2026 | #265,071 | — |
What this company does
Sword and Scale produces a weekly podcast that examines real criminal cases from start to finish. Episodes walk through investigations, court records, and interviews to show how ordinary events can turn into serious crimes. The show avoids speculation and sticks to documented facts, letting the details of each case speak for themselves rather than adding narration tricks or background music to heighten tension. List…
Our read on the site
The overall SEO health of swordandscale.com is strong, particularly in accessibility and SEO scores, but it suffers from critical technical issues such as the absence of a robots.txt file and sitemap. Performance is notably low, indicating a need for optimization to enhance user experience and search engine crawling.
swordandscale.com Traffic and Visitor Engagement
Search engines send swordandscale.com an estimated 9,440 visits a month. Effectively all of it is organic — about 9,440 visits from unpaid results. Spread across 454 ranking keywords, that averages roughly 21 organic visits per keyword.
Monthly visits
9.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
9.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
swordandscale.com AI Visibility
swordandscale.com scores 84 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (19/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
swordandscale.com LLMS.txt
The llms.txt on swordandscale.com runs to 137 lines (6,149 characters) across 12 sections, last generated in March 2026. It introduces the site as "Sword and Scale - True Crime Podcast". It tells AI engines the business works in Media, Entertainment and Podcasting. It describes 3 products, with prices such as True Crime Podcast at Free with Premium Episodes, Premium Subscription Service at $5/month or $50/year and Merchandise at Varies ($15-$50). Services it lists include Podcast Production and Sponsorship and Advertising. The audience it names is True crime enthusiasts, Podcast listeners, Adults interested in psychology and crime, aged 18-45 (Global). Technologies it mentions include WordPress, AWS, HTML5, CSS3 and JavaScript. The keywords it claims start with "true crime podcast", "crime stories", "true crime stories" and "podcasting".
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.1K
Characters
Sections
12
Updated Mar 24, 2026
What the file says
# Sword and Scale - True Crime Podcast ## About Sword and Scale is a leading true crime podcast that explores the darkest aspects of human behavior through detailed storytelling of real-life criminal cases. Founded in 2014, the show captivates a global audience with in-depth narratives and psychological analysis of notorious crimes. With a focus on engaging and educating listeners, Sword and Scale has become a staple for true crime enthusiasts. The platform also offers premium content and merchandise to its dedicated fanbase. **Areas of Work:** Media, Entertainment, Podcasting ## Things to Remember - **Website:** https://swordandscale.com - **Address:** Los Angeles, CA, USA - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 10 employees - **Revenue:** $2.5M - **Hiring Status:** Yes, actively hiring ## Products - **True Crime Podcast** (Free with Premium Episodes): A highly engaging podcast series that covers real-life crime stories with detailed narratives and psychological insights. - **Premium Subscription Service** ($5/month or $50/year): Access exclusive episodes, ad-free listening, and bonus content through a monthly or annual subscription. - **Merchandise** (Varies ($15-$50)): Branded apparel, accessories, and collectibles for f
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- True Crime PodcastFree with Premium Episodes
- Premium Subscription Service$5/month or $50/year
- MerchandiseVaries ($15-$50)
Services it tells AI about
- Podcast ProductionContact for quote
- Sponsorship and AdvertisingContact for quote
Competitors it names
Audience it targets
True crime enthusiasts, Podcast listeners, Adults interested in psychology and crime · 18-45 · Global
Company type
Private · actively hiring
swordandscale.com Organic Keywords
Google lists swordandscale.com for about 454 keywords, which together bring an estimated 9,440 organic visits a month.
Ranking keywords
454
Found in Google for this domain
Visits they bring
9.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
swordandscale.com SEO Audit
The latest technical audit of swordandscale.com scored 87 out of 100 overall. Performance is its weakest area at 51, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement Robots.txt and Sitemap.xml
- HighOptimize Page Load Speed
- HighCreate Content for Identified Gaps
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
swordandscale.com Competitors and Alternatives
Sword and Scale's company profile names criminalpodcast.com, truecrimeobsessed.com and casefilepodcast.com as competitors. Its own llms.txt adds crimejunkiepodcast.com, myfavoritemurder.com, lastpodcastontheleft.com and undisclosed-podcast.com. Outside its market, the domains ranked closest to it in our worldwide ranking are minimap.net, medimagazin.com.tr, globalserve.net and blog66personal.shop.
swordandscale.com Company Profile
Sword and Scale produces a weekly podcast that examines real criminal cases from start to finish. Episodes walk through investigations, court records, and interviews to show how ordinary events can turn into serious crimes. The show avoids speculation and sticks to documented facts, letting the details of each case speak for themselves rather than adding narration tricks or background music to heighten tension. List…
Founded in 2014 (about 12 years ago), Sword and Scale is based in Los Angeles, United States. Its workforce is listed as between 1 and 50 employees. It was founded by Mike Boudet. Its profile files it under Media, with further tags for Entertainment, Podcasting and Subscription. Products on record for it: True Crime Podcast, Merchandise and Premium Subscription Service. Reported revenue is $2.5M (2023). Its tagline reads: "A show that reveals that the worst monsters are real.".
- Sector
- Media
- Headquarters
- Los Angeles, United States
- Founded
- 2014
- Employees
- 1-50
- Revenue
- $2.5M (2023)
- Funding
- Not Disclosed
- Founders
- Mike Boudet
- Products
- True Crime Podcast, Merchandise, Premium Subscription Service
swordandscale.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
swordandscale.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for swordandscale.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #402,684 in our worldwide ranking — each with its own report.
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