Last updated: August 2026
Global rank: Worldwide · 2026-08
#77,385
AI visibility: Grade A
84
SEO health: Latest audit
76
Visits
268
per month, estimated
Keywords
113
ranking in Google
Organic share
100%
268 organic visits
LLMS.txt
Published
119 lines AI engines can read
You're seeing the free preview of swisspass.ch
swisspass.ch Web Traffic Statistics
Key findings
- Swiss Travel System (Travel, Hospitality & Food Services) is ranked #77,385 worldwide in our August 2026 domain ranking, inside the top 100,000, down 2,273 places from #75,112 in July 2026.
- It is estimated to receive about 268 visits a month from search, 100% of it organic, across 113 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 119 lines.
- Its last technical audit scored 76/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #77,385 | ▼ 2,273 |
| July 2026 | #75,112 | ▲ 24,276 |
| June 2026 | #99,388 | — |
| May 2026 | #99,388 | ▼ 40,092 |
| April 2026 | #59,296 | ▼ 8,848 |
| March 2026 | #50,448 | ▲ 6 |
| February 2026 | #50,454 | — |
What this company does
Swiss Travel System runs the official site for the Swiss Travel Pass and related mobility products. They focus on making travel simple for visitors who want to move around the country without buying separate tickets every time. The passes cover most trains run by SBB plus many buses, boats and even some mountain railways. People buy them online before they arrive or pick them up at stations. The company works closely…
Our read on the site
Significant improvements needed. 1 high-priority issue.
swisspass.ch Traffic and Visitor Engagement
Search engines send swisspass.ch an estimated 268 visits a month. Effectively all of it is organic — about 268 visits from unpaid results. Spread across 113 ranking keywords, that averages roughly 2.4 organic visits per keyword.
Monthly visits
268
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
268
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
swisspass.ch AI Visibility
swisspass.ch scores 84 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
83/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
swisspass.ch LLMS.txt
The llms.txt on swisspass.ch runs to 119 lines (6,517 characters) across 12 sections, last generated in June 2026. It introduces the site as "Swiss Travel System". It tells AI engines the business works in Tourism, Public Transportation and Travel Passes. It describes 2 products, with prices such as Swiss Travel Pass at From CHF 232 and Swiss Half Fare Card at CHF 120 per year. Services it lists include Online Pass Purchase and Itinerary Advice. Technologies it mentions include web booking engine and mobile ticket display. The keywords it claims start with "swiss travel pass", "switzerland trains", "half fare card" and "swiss boat pass".
Status
Published
AI engines can read it
Lines
119
In the file
Size
6.5K
Characters
Sections
12
Updated Jun 6, 2026
What the file says
# Swiss Travel System ## About Swiss Travel System runs the official site for the Swiss Travel Pass and related mobility products. They focus on making travel simple for visitors who want to move around the country without buying separate tickets every time. The passes cover most trains run by SBB plus many buses, boats and even some mountain railways. People buy them online before they arrive or pick them up at stations. The company works closely with Swiss tourism offices to promote the passes to international guests. It also sells half-fare cards that locals and frequent travelers use to cut costs on regular journeys. Their site shows prices in different currencies and lets users choose the exact number of travel days they need. Customer support answers questions about which pass fits a certain itinerary. Over the years they have added digital versions that appear on phones so nobody has to carry paper. The business model stays straightforward: sell passes directly to end users and through travel agents abroad. They keep the site updated with current timetables and any seasonal route changes. Partnerships with hotels and attractions sometimes bundle a pass with accommodation deals. The team tracks usage numbers to see which regions get the most visitors each season. Feedback from travelers helps them improve the booking flow on the website. They avoid complicated extras and
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Swiss Travel PassFrom CHF 232
- Swiss Half Fare CardCHF 120 per year
Services it tells AI about
- Online Pass Purchase
- Itinerary Advice
Competitors it names
Company type
Private
swisspass.ch Organic Keywords
Google lists swisspass.ch for about 113 keywords, which together bring an estimated 268 organic visits a month.
Ranking keywords
113
Found in Google for this domain
Visits they bring
268
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
swisspass.ch SEO Audit
The latest technical audit of swisspass.ch scored 76 out of 100 overall. Performance is its weakest area at 62, while accessibility scores highest at 85. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement a Sitemap
- HighCreate a Robots.txt File
- HighOptimize Images
- MediumMinimize HTTP Requests
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
swisspass.ch Competitors and Alternatives
Swiss Travel System's company profile names sbb.ch, eurail.com, interrail.eu and myswitzerland.com as competitors. Its own llms.txt adds swiss.com and raileurope.com. Outside its market, the domains ranked closest to it in our worldwide ranking are imda.gov.sg, alaneesqatar.qa, thers.ac.jp and daypo.com.
swisspass.ch Company Profile
Swiss Travel System runs the official site for the Swiss Travel Pass and related mobility products. They focus on making travel simple for visitors who want to move around the country without buying separate tickets every time. The passes cover most trains run by SBB plus many buses, boats and even some mountain railways. People buy them online before they arrive or pick them up at stations. The company works closely…
Swiss Travel System was founded in 2010, about 16 years ago. Its workforce is listed as between 51 and 200 employees. Its profile files it under Travel, Hospitality & Food Services, with further tags for Tourism, Public Transportation and Travel Passes. Products on record for it: Swiss Travel Pass and Swiss Half Fare Card. Total funding on record is Bootstrapped. Its tagline reads: "Easy access to trains, buses and boats across Switzerland".
- Sector
- Travel, Hospitality & Food Services
- Founded
- 2010
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Swiss Travel Pass, Swiss Half Fare Card
swisspass.ch Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
swisspass.ch Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for swisspass.ch yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to swisspass.ch
Neighbours of #77,385 in our worldwide ranking — each with its own report.
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