Last updated: September 2026
Global rank: Worldwide · 2026-09
#1,353,552
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
2.2K
per month, estimated
Keywords
128
ranking in Google
Organic share
100%
2.2K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of swfa.com
swfa.com Web Traffic Statistics
Key findings
- SWFA (Sportsman's Warehouse Firearms & Accessories) (Retail, E-commerce & Consumer Goods) is ranked #1,353,552 worldwide in our September 2026 domain ranking, up 409,266 places from #1,762,818 in August 2026.
- It is estimated to receive about 2,241 visits a month from search, 100% of it organic, across 128 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #1,353,552 | ▲ 409,266 |
| August 2026 | #1,762,818 | ▼ 240,701 |
| July 2026 | #1,522,117 | ▼ 14,421 |
| June 2026 | #1,507,696 | — |
| May 2026 | #1,507,696 | ▼ 831,449 |
| April 2026 | #676,247 | ▲ 275,452 |
| March 2026 | #951,699 | ▼ 236,393 |
| February 2026 | #715,306 | — |
What this company does
SWFA stands out as a go-to online retailer specializing in high-end riflescopes, optics, and tactical accessories for firearm enthusiasts and professional shooters. They've built a solid reputation over the years by offering top brands like Nightforce, Leupold, and Vortex at competitive prices, often with exclusive deals that you won't find elsewhere. The site features detailed product specs, customer reviews, and ex…
swfa.com Traffic and Visitor Engagement
swfa.com draws an estimated 2,241 visits a month from search engines. Effectively all of it is organic — about 2,241 visits from unpaid results. Spread across 128 ranking keywords, that averages roughly 18 organic visits per keyword.
Monthly visits
2.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
swfa.com AI Visibility
On our AI visibility scale swfa.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
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- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
swfa.com LLMS.txt
The llms.txt on swfa.com runs to 81 lines (3,946 characters) across 12 sections, last generated in May 2026. It introduces the site as "SWFA - Riflescopes, Optics & Tactical Gear". It tells AI engines the business works in Sporting Goods Retail, Firearms Optics and Tactical Accessories. It describes 5 products, with prices such as SWFA SS 10-50x65 PM II at $2,499; Nightforce ATACR 7-35x56 at $3,600; and Leupold Mark 5HD at $2,999. Services it lists include Scope Mounting & Zeroing, Custom Reticle Matching, Ballistics Consultation and Warranty Service. The audience it names is Firearm owners, hunters, competitive shooters, law enforcement, aged 25-55 (United States). Technologies it mentions include HTTPS Secure, Responsive Design, E-commerce Cart and Search Functionality. The keywords it claims start with "riflescopes", "spotting scopes", "nightforce" and "leupold".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.9K
Characters
Sections
12
Updated May 14, 2026
What the file says
# SWFA - Riflescopes, Optics & Tactical Gear ## About SWFA has been a trusted name in the shooting sports world since 1993, focusing on premium riflescopes, tactical optics, and firearm accessories. They cater to discerning customers who need gear that can handle extreme conditions, from precision long-range competitions to rugged hunts. The company's strength lies in their curated selection of top-tier brands and house-brand innovations like the SS Gen 2 mounts. SWFA goes beyond basic retail with detailed product education, ballistic resources, and reliable service. Their online store makes it easy to find the right optic for any rifle setup. Competitors respect their niche expertise in high-magnification scopes. Community trust comes from years of delivering quality without hype. They emphasize American manufacturing and military-grade durability. Customer feedback drives continuous improvements. As online shopping for firearms gear grows, SWFA stays ahead with fast, discreet delivery. Their focus on education sets them apart in a crowded market. Expect expert advice on every purchase. The team lives and breathes shooting sports. Reliability defines their brand. Future growth includes more custom solutions. SWFA equips shooters to excel. Partnerships with leading optic makers ensure fresh inventory. Every product page tells a story of performance. They're more than a store –
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- SWFA SS 10-50x65 PM II$2,499
- Nightforce ATACR 7-35x56$3,600
- Leupold Mark 5HD$2,999
- Vortex Razor HD Gen III$2,999
- SWFA SS Gen 2 One-Piece Mount$299
Services it tells AI about
- Scope Mounting & ZeroingContact for quote
- Custom Reticle MatchingConsultation required
- Ballistics ConsultationFree with purchase
- Warranty ServiceVaries
- Trade-In ProgramAppraisal based
Competitors it names
Audience it targets
Firearm owners, hunters, competitive shooters, law enforcement · 25-55 · United States
Company type
Private
swfa.com Organic Keywords
Google lists swfa.com for about 128 keywords, which together bring an estimated 2,241 organic visits a month.
Ranking keywords
128
Found in Google for this domain
Visits they bring
2.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
swfa.com SEO Audit
The latest technical audit of swfa.com scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
swfa.com Competitors and Alternatives
SWFA (Sportsman's Warehouse Firearms & Accessories)'s company profile names OpticsPlanet, MidwayUSA, Cabela's and Bass Pro Shops as competitors. Its own llms.txt adds basspro.com, brownells.com and vortexoptics.com. Outside its market, the domains ranked closest to it in our worldwide ranking are tabichan.jp, cobreloa.cl, dataplay.ca and adobecce.com.
swfa.com Company Profile
SWFA stands out as a go-to online retailer specializing in high-end riflescopes, optics, and tactical accessories for firearm enthusiasts and professional shooters. They've built a solid reputation over the years by offering top brands like Nightforce, Leupold, and Vortex at competitive prices, often with exclusive deals that you won't find elsewhere. The site features detailed product specs, customer reviews, and ex…
SWFA (Sportsman's Warehouse Firearms & Accessories) was founded in 1993, about 33 years ago, and is headquartered in Wichita, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sporting Goods, Firearms & Optics and Tactical Gear. Products on record for it: SWFA SS Gen 2 Mounts, Nightforce Riflescopes and Vortex Red Dots. Total funding on record is Bootstrapped. Its tagline reads: "Premium optics, riflescopes, and tactical gear for serious shooters".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Wichita, United States
- Founded
- 1993
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- SWFA SS Gen 2 Mounts, Nightforce Riflescopes, Vortex Red Dots
swfa.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
swfa.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for swfa.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #1,353,552 in our worldwide ranking — each with its own report.
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