Last updated: September 2026

Sep 2026

swell.store — September 2026 traffic, keywords & AI visibility

Swell StoreRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#291,774

AI visibility: Grade D

59

SEO health: Latest audit

0

Visits

75

per month, estimated

Keywords

16

ranking in Google

Organic share

100%

75 organic visits

LLMS.txt

Published

78 lines AI engines can read

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swell.store Company Profile

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Swell Store is a small, independent shop that curates everyday items made with care for people and planet. They focus on products that cut down on single-use plastic and other waste, offering a hand-picked selection of clothing, home goods, and personal care items that meet strict environmental standards. Customers who want to shop without the usual guilt find a reliable place to get what they need while supporting b…

Swell Store was founded in 2018, about 8 years ago, and is headquartered in Portland, United States. Its workforce is listed as between 1 and 10 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Agriculture, Food & Natural Resources; Sustainable Fashion; and Organic Skincare. Total funding on record is Bootstrapped. Its tagline reads: "Thoughtful goods for a lighter footprint".

Retail, E-commerce & Consumer GoodsAgriculture, Food & Natural ResourcesSustainable FashionOrganic Skincare
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Portland, United States
Founded
2018
Employees
1-10
Revenue
Not Disclosed
Funding
Bootstrapped

swell.store Web Traffic Statistics

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Key findings

  • Swell Store (Retail, E-commerce & Consumer Goods) is ranked #291,774 worldwide in our September 2026 domain ranking, down 8,049 places from #283,725 in August 2026.
  • It is estimated to receive about 75 visits a month from search, 100% of it organic, across 16 ranking keywords.
  • Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 78 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
swell.store global rank history
MonthRankMove
September 2026#291,774▼ 8,049
August 2026#283,725▼ 28,891
July 2026#254,834▼ 48,801
June 2026#206,033—
May 2026#206,033▼ 68,664
April 2026#137,369▲ 2,972
March 2026#140,341▼ 9,021
February 2026#131,320—

What this company does

Swell Store is a small, independent shop that curates everyday items made with care for people and planet. They focus on products that cut down on single-use plastic and other waste, offering a hand-picked selection of clothing, home goods, and personal care items that meet strict environmental standards. Customers who want to shop without the usual guilt find a reliable place to get what they need while supporting b…

Our read on the site

The overall SEO health of https://swell.store is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, there are significant technical issues, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which hinder the site's visibility and…

Retail, E-commerce & Consumer GoodsAgriculture, Food & Natural ResourcesSustainable FashionOrganic Skincare

swell.store Traffic and Visitor Engagement

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swell.store draws an estimated 75 visits a month from search engines. Effectively all of it is organic — about 75 visits from unpaid results. Spread across 16 ranking keywords, that averages roughly 4.7 organic visits per keyword.

Monthly visits

75

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

75

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

swell.store AI Visibility

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On our AI visibility scale swell.store earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).

59out of 100

Grade D

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data0/5

Not detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

swell.store LLMS.txt

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The llms.txt on swell.store runs to 78 lines (5,070 characters) across 12 sections, last generated in May 2026. It introduces the site as "Swell Store". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; Sustainable Products; and Zero Waste Retail. It describes 5 products, including Organic Cotton T-Shirt, Reusable Kitchen Set and Natural Skincare Bundle. Services it lists include Gift Wrapping, Product Education, Wholesale Supply and Community Workshops. The audience it names is Eco-conscious adults and families, aged 25-45 (Global). Technologies it mentions include HTTPS and E-commerce Platform. The keywords it claims start with "sustainable fashion", "organic skincare", "zero waste lifestyle" and "vegan products".

Status

Published

AI engines can read it

Lines

78

In the file

Size

5.1K

Characters

Sections

12

Updated May 17, 2026

What the file says

# Swell Store

## About
Swell Store is a small, independent shop that curates everyday items made with care for people and planet. They focus on products that cut down on single-use plastic and other waste, offering a hand-picked selection of clothing, home goods, and personal care items that meet strict environmental standards. Customers who want to shop without the usual guilt find a reliable place to get what they need while supporting better production methods. The store works with makers who use recycled or responsibly sourced materials and who pay fair wages to their workers. Over time, Swell has built a loyal following among people trying to live with less waste and more intention. Their range covers everything from organic cotton tees and reusable kitchen tools to natural skincare and cleaning supplies that actually work. Shoppers appreciate the straightforward descriptions and clear information about where each item comes from. The business started as a side project and grew through word of mouth and repeat customers who kept coming back for new finds. Today it serves households across several countries who are looking for practical ways to reduce their impact. Swell keeps its operations lean, avoiding flashy marketing in favor of honest product stories and useful tips shared on their site. They also run occasional pop-up events and partner with local groups working on

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Retail, E-commerce & Consumer GoodsSustainable ProductsZero Waste Retail

Keywords it claims

sustainable fashionorganic skincarezero waste lifestylevegan productsethical shoppinggreen living tipsrecycled materialssustainable home goodssustainable living productseco-friendly home decor

Technologies

HTTPSE-commerce Platform

Products it tells AI about

  • Organic Cotton T-ShirtContact for pricing
  • Reusable Kitchen SetContact for pricing
  • Natural Skincare BundleContact for pricing
  • Recycled Denim ToteContact for pricing
  • Green Cleaning KitContact for pricing

Services it tells AI about

  • Gift WrappingIncluded with select orders
  • Product EducationFree
  • Wholesale SupplyContact for pricing
  • Community WorkshopsDonation-based

Competitors it names

https://www.earthhero.comhttps://www.packagefreeshop.comhttps://www.biodegradable.comhttps://www.zerowastehome.comhttps://www.sustainablejungle.comhttps://www.etsy.com

Audience it targets

Eco-conscious adults and families · 25-45 · Global

Company type

Private

swell.store Organic Keywords

See all keywords

Google lists swell.store for about 16 keywords, which together bring an estimated 75 organic visits a month.

Ranking keywords

16

Found in Google for this domain

Visits they bring

75

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsAgriculture, Food & Natural ResourcesSustainable FashionOrganic Skincare

swell.store SEO Audit

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The latest technical audit of swell.store scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • CriticalAdd H1 Tags
  • HighCreate a Robots.txt File
  • HighCreate a Sitemap.xml

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

swell.store Competitors and Alternatives

Compare competitors

Swell Store's company profile names https://www.earthhero.com, https://www.packagefreeshop.com, https://www.biodegradable.com and https://www.zerowastehome.com as competitors. Its own llms.txt adds https://www.sustainablejungle.com and https://www.etsy.com. Outside its market, the domains ranked closest to it in our worldwide ranking are acens.com, urbanthreads.com, girard-perregaux.com and motorverso.com.

https://www.earthhero.com
https://www.packagefreeshop.com
https://www.biodegradable.com
https://www.zerowastehome.com
https://www.sustainablejungle.com
https://www.etsy.com

swell.store Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to swell.store

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