Last updated: September 2026
Global rank: Worldwide · 2026-09
#291,774
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
75
per month, estimated
Keywords
16
ranking in Google
Organic share
100%
75 organic visits
LLMS.txt
Published
78 lines AI engines can read
You're seeing the free preview of swell.store
swell.store Company Profile
Swell Store is a small, independent shop that curates everyday items made with care for people and planet. They focus on products that cut down on single-use plastic and other waste, offering a hand-picked selection of clothing, home goods, and personal care items that meet strict environmental standards. Customers who want to shop without the usual guilt find a reliable place to get what they need while supporting b…
Swell Store was founded in 2018, about 8 years ago, and is headquartered in Portland, United States. Its workforce is listed as between 1 and 10 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Agriculture, Food & Natural Resources; Sustainable Fashion; and Organic Skincare. Total funding on record is Bootstrapped. Its tagline reads: "Thoughtful goods for a lighter footprint".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Portland, United States
- Founded
- 2018
- Employees
- 1-10
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
swell.store Web Traffic Statistics
Key findings
- Swell Store (Retail, E-commerce & Consumer Goods) is ranked #291,774 worldwide in our September 2026 domain ranking, down 8,049 places from #283,725 in August 2026.
- It is estimated to receive about 75 visits a month from search, 100% of it organic, across 16 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 78 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #291,774 | ▼ 8,049 |
| August 2026 | #283,725 | ▼ 28,891 |
| July 2026 | #254,834 | ▼ 48,801 |
| June 2026 | #206,033 | — |
| May 2026 | #206,033 | ▼ 68,664 |
| April 2026 | #137,369 | ▲ 2,972 |
| March 2026 | #140,341 | ▼ 9,021 |
| February 2026 | #131,320 | — |
What this company does
Swell Store is a small, independent shop that curates everyday items made with care for people and planet. They focus on products that cut down on single-use plastic and other waste, offering a hand-picked selection of clothing, home goods, and personal care items that meet strict environmental standards. Customers who want to shop without the usual guilt find a reliable place to get what they need while supporting b…
Our read on the site
The overall SEO health of https://swell.store is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, there are significant technical issues, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which hinder the site's visibility and…
swell.store Traffic and Visitor Engagement
swell.store draws an estimated 75 visits a month from search engines. Effectively all of it is organic — about 75 visits from unpaid results. Spread across 16 ranking keywords, that averages roughly 4.7 organic visits per keyword.
Monthly visits
75
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
75
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
swell.store AI Visibility
On our AI visibility scale swell.store earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
swell.store LLMS.txt
The llms.txt on swell.store runs to 78 lines (5,070 characters) across 12 sections, last generated in May 2026. It introduces the site as "Swell Store". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; Sustainable Products; and Zero Waste Retail. It describes 5 products, including Organic Cotton T-Shirt, Reusable Kitchen Set and Natural Skincare Bundle. Services it lists include Gift Wrapping, Product Education, Wholesale Supply and Community Workshops. The audience it names is Eco-conscious adults and families, aged 25-45 (Global). Technologies it mentions include HTTPS and E-commerce Platform. The keywords it claims start with "sustainable fashion", "organic skincare", "zero waste lifestyle" and "vegan products".
Status
Published
AI engines can read it
Lines
78
In the file
Size
5.1K
Characters
Sections
12
Updated May 17, 2026
What the file says
# Swell Store ## About Swell Store is a small, independent shop that curates everyday items made with care for people and planet. They focus on products that cut down on single-use plastic and other waste, offering a hand-picked selection of clothing, home goods, and personal care items that meet strict environmental standards. Customers who want to shop without the usual guilt find a reliable place to get what they need while supporting better production methods. The store works with makers who use recycled or responsibly sourced materials and who pay fair wages to their workers. Over time, Swell has built a loyal following among people trying to live with less waste and more intention. Their range covers everything from organic cotton tees and reusable kitchen tools to natural skincare and cleaning supplies that actually work. Shoppers appreciate the straightforward descriptions and clear information about where each item comes from. The business started as a side project and grew through word of mouth and repeat customers who kept coming back for new finds. Today it serves households across several countries who are looking for practical ways to reduce their impact. Swell keeps its operations lean, avoiding flashy marketing in favor of honest product stories and useful tips shared on their site. They also run occasional pop-up events and partner with local groups working on
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Organic Cotton T-ShirtContact for pricing
- Reusable Kitchen SetContact for pricing
- Natural Skincare BundleContact for pricing
- Recycled Denim ToteContact for pricing
- Green Cleaning KitContact for pricing
Services it tells AI about
- Gift WrappingIncluded with select orders
- Product EducationFree
- Wholesale SupplyContact for pricing
- Community WorkshopsDonation-based
Competitors it names
Audience it targets
Eco-conscious adults and families · 25-45 · Global
Company type
Private
swell.store Organic Keywords
Google lists swell.store for about 16 keywords, which together bring an estimated 75 organic visits a month.
Ranking keywords
16
Found in Google for this domain
Visits they bring
75
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
swell.store SEO Audit
The latest technical audit of swell.store scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate a Robots.txt File
- HighCreate a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
swell.store Competitors and Alternatives
Swell Store's company profile names https://www.earthhero.com, https://www.packagefreeshop.com, https://www.biodegradable.com and https://www.zerowastehome.com as competitors. Its own llms.txt adds https://www.sustainablejungle.com and https://www.etsy.com. Outside its market, the domains ranked closest to it in our worldwide ranking are acens.com, urbanthreads.com, girard-perregaux.com and motorverso.com.
swell.store Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
swell.store Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for swell.store yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to swell.store
Neighbours of #291,774 in our worldwide ranking — each with its own report.
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