Last updated: September 2026

Sep 2026

swedol.se — September 2026 traffic, keywords & AI visibility

Swedol ABRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#387,759

AI visibility: Grade D

59

SEO health: Latest audit

0

Visits

345

per month, estimated

Keywords

319

ranking in Google

Organic share

100%

345 organic visits

LLMS.txt

Published

78 lines AI engines can read

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swedol.se Company Profile

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Swedol AB has spent more than three decades supplying Swedish tradespeople and industrial sites with the tools and protective equipment they need to get the job done safely. From heavy-duty power tools to high-visibility workwear and eco-friendly cleaning solutions, the company stocks over 25,000 SKUs that meet both Swedish and EU safety standards. Its customers range from small construction crews and maintenance tea…

Swedol AB was founded in 1992, about 34 years ago, and is headquartered in Gothenburg, Sweden. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Manufacturing, Industrials & Materials; Industrial Supplies; and Safety Equipment. Reported revenue is $42M (2024), and total funding is listed at Bootstrapped. Its tagline reads: "Reliable industrial supplies and safety gear for Swedish professionals".

Retail, E-commerce & Consumer GoodsManufacturing, Industrials & MaterialsIndustrial SuppliesSafety Equipment
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Gothenburg, Sweden
Founded
1992
Employees
51-200
Revenue
$42M (2024)
Funding
Bootstrapped

swedol.se Web Traffic Statistics

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Key findings

  • Swedol AB (Retail, E-commerce & Consumer Goods) is ranked #387,759 worldwide in our September 2026 domain ranking, down 6,517 places from #381,242 in August 2026.
  • It is estimated to receive about 345 visits a month from search, 100% of it organic, across 319 ranking keywords.
  • Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 78 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
swedol.se global rank history
MonthRankMove
September 2026#387,759▼ 6,517
August 2026#381,242▲ 3,774
July 2026#385,016▲ 723
June 2026#385,739—
May 2026#385,739▲ 4,800
April 2026#390,539▼ 82,943
March 2026#307,596▲ 4,391
February 2026#311,987—

What this company does

Swedol AB has spent more than three decades supplying Swedish tradespeople and industrial sites with the tools and protective equipment they need to get the job done safely. From heavy-duty power tools to high-visibility workwear and eco-friendly cleaning solutions, the company stocks over 25,000 SKUs that meet both Swedish and EU safety standards. Its customers range from small construction crews and maintenance tea…

Our read on the site

The overall SEO health of https://swedol.se is critically lacking due to missing essential on-page elements such as title, meta description, and H1 tags. Additionally, technical issues like the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinder the site's performance and search engine visibility…

Retail, E-commerce & Consumer GoodsManufacturing, Industrials & MaterialsIndustrial SuppliesSafety Equipment

swedol.se Traffic and Visitor Engagement

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swedol.se draws an estimated 345 visits a month from search engines. Effectively all of it is organic — about 345 visits from unpaid results. Spread across 319 ranking keywords, that averages roughly 1.1 organic visits per keyword.

Monthly visits

345

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

345

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

swedol.se AI Visibility

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On our AI visibility scale swedol.se earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).

59out of 100

Grade D

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data0/5

Not detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

swedol.se LLMS.txt

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The llms.txt on swedol.se runs to 78 lines (5,498 characters) across 12 sections, last generated in May 2026. It introduces the site as "Swedol – Industrial Supplies & Safety Gear". It tells AI engines the business works in Industrial Supplies, Safety Equipment and Power Tools. It describes 5 products, including Cordless Drill Kit, High-Visibility Work Jacket and Cut-Resistant Safety Gloves. Services it lists include Tool Rental Program, On-Site Safety Training, Next-Day Delivery and Tool Maintenance Workshop. The audience it names is Tradespeople, site managers, procurement officers, aged 25-55 (Sweden). Technologies it mentions include HTTPS and E-commerce Platform. The keywords it claims start with "industrial supplies", "safety equipment", "power tools" and "workwear".

Status

Published

AI engines can read it

Lines

78

In the file

Size

5.5K

Characters

Sections

12

Updated May 16, 2026

What the file says

# Swedol – Industrial Supplies & Safety Gear

## About
Swedol AB has spent more than three decades supplying Swedish tradespeople and industrial sites with the tools and protective equipment they need to get the job done safely. From heavy-duty power tools to high-visibility workwear and eco-friendly cleaning solutions, the company stocks over 25,000 SKUs that meet both Swedish and EU safety standards. Its customers range from small construction crews and maintenance teams to large manufacturing plants and municipal contractors who value fast delivery and consistent stock levels. Swedol’s own logistics network, built around regional warehouses in southern and central Sweden, lets most orders reach job sites the next working day. The company’s buyers work directly with European manufacturers to secure volume pricing, which is then passed on to customers through straightforward online and in-store pricing. In addition to selling products, Swedol runs short training sessions on tool maintenance and proper use of fall-protection gear, helping customers reduce downtime and insurance claims. The business remains privately owned by a Swedish family that still participates in day-to-day purchasing decisions. Over the years Swedol has grown from a single store in Gothenburg to a nationwide chain with both physical outlets and a mature e-commerce platform. Its product range covers everyt

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Industrial SuppliesSafety EquipmentPower Tools

Keywords it claims

industrial suppliessafety equipmentpower toolsworkwearconstruction equipmentmaintenance suppliescleaning suppliesindustrial toolsheavy-duty toolseco-friendly cleaning supplies

Technologies

HTTPSE-commerce Platform

Products it tells AI about

  • Cordless Drill KitContact for pricing
  • High-Visibility Work JacketContact for pricing
  • Cut-Resistant Safety GlovesContact for pricing
  • Biodegradable Industrial DegreaserContact for pricing
  • Angle Grinder 230mmContact for pricing

Services it tells AI about

  • Tool Rental ProgramFrom 450 SEK/day
  • On-Site Safety TrainingFrom 2,800 SEK per group
  • Next-Day DeliveryFree over 1,500 SEK
  • Tool Maintenance WorkshopFrom 890 SEK per tool

Competitors it names

https://www.ahlsell.sehttps://www.bauhaus.sehttps://www.jula.sehttps://www.kjell.comhttps://www.verktygsboden.sehttps://www.byggmax.se

Audience it targets

Tradespeople, site managers, procurement officers · 25-55 · Sweden

Company type

Private

swedol.se Organic Keywords

See all keywords

Google lists swedol.se for about 319 keywords, which together bring an estimated 345 organic visits a month.

Ranking keywords

319

Found in Google for this domain

Visits they bring

345

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsManufacturing, Industrials & MaterialsIndustrial SuppliesSafety Equipment

swedol.se SEO Audit

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The latest technical audit of swedol.se scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • CriticalAdd H1 Tags
  • HighCreate Robots.txt File
  • HighGenerate Sitemap.xml

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

swedol.se Competitors and Alternatives

Compare competitors

Swedol AB's company profile names https://www.ahlsell.se, https://www.bauhaus.se, https://www.jula.se and https://www.kjell.com as competitors. Its own llms.txt adds https://www.verktygsboden.se and https://www.byggmax.se. Outside its market, the domains ranked closest to it in our worldwide ranking are prohosty.in, rtjgolf.com, mohave.gov and speedtestforge.net.

https://www.ahlsell.se
https://www.bauhaus.se
https://www.jula.se
https://www.kjell.com
https://www.verktygsboden.se
https://www.byggmax.se

swedol.se Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

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Where its backlinks come from

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