Last updated: September 2026
Global rank: Worldwide · 2026-09
#387,759
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
345
per month, estimated
Keywords
319
ranking in Google
Organic share
100%
345 organic visits
LLMS.txt
Published
78 lines AI engines can read
You're seeing the free preview of swedol.se
swedol.se Company Profile
Swedol AB has spent more than three decades supplying Swedish tradespeople and industrial sites with the tools and protective equipment they need to get the job done safely. From heavy-duty power tools to high-visibility workwear and eco-friendly cleaning solutions, the company stocks over 25,000 SKUs that meet both Swedish and EU safety standards. Its customers range from small construction crews and maintenance tea…
Swedol AB was founded in 1992, about 34 years ago, and is headquartered in Gothenburg, Sweden. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Manufacturing, Industrials & Materials; Industrial Supplies; and Safety Equipment. Reported revenue is $42M (2024), and total funding is listed at Bootstrapped. Its tagline reads: "Reliable industrial supplies and safety gear for Swedish professionals".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Gothenburg, Sweden
- Founded
- 1992
- Employees
- 51-200
- Revenue
- $42M (2024)
- Funding
- Bootstrapped
swedol.se Web Traffic Statistics
Key findings
- Swedol AB (Retail, E-commerce & Consumer Goods) is ranked #387,759 worldwide in our September 2026 domain ranking, down 6,517 places from #381,242 in August 2026.
- It is estimated to receive about 345 visits a month from search, 100% of it organic, across 319 ranking keywords.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 78 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #387,759 | ▼ 6,517 |
| August 2026 | #381,242 | ▲ 3,774 |
| July 2026 | #385,016 | ▲ 723 |
| June 2026 | #385,739 | — |
| May 2026 | #385,739 | ▲ 4,800 |
| April 2026 | #390,539 | ▼ 82,943 |
| March 2026 | #307,596 | ▲ 4,391 |
| February 2026 | #311,987 | — |
What this company does
Swedol AB has spent more than three decades supplying Swedish tradespeople and industrial sites with the tools and protective equipment they need to get the job done safely. From heavy-duty power tools to high-visibility workwear and eco-friendly cleaning solutions, the company stocks over 25,000 SKUs that meet both Swedish and EU safety standards. Its customers range from small construction crews and maintenance tea…
Our read on the site
The overall SEO health of https://swedol.se is critically lacking due to missing essential on-page elements such as title, meta description, and H1 tags. Additionally, technical issues like the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinder the site's performance and search engine visibility…
swedol.se Traffic and Visitor Engagement
swedol.se draws an estimated 345 visits a month from search engines. Effectively all of it is organic — about 345 visits from unpaid results. Spread across 319 ranking keywords, that averages roughly 1.1 organic visits per keyword.
Monthly visits
345
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
345
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
swedol.se AI Visibility
On our AI visibility scale swedol.se earns 59 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
swedol.se LLMS.txt
The llms.txt on swedol.se runs to 78 lines (5,498 characters) across 12 sections, last generated in May 2026. It introduces the site as "Swedol – Industrial Supplies & Safety Gear". It tells AI engines the business works in Industrial Supplies, Safety Equipment and Power Tools. It describes 5 products, including Cordless Drill Kit, High-Visibility Work Jacket and Cut-Resistant Safety Gloves. Services it lists include Tool Rental Program, On-Site Safety Training, Next-Day Delivery and Tool Maintenance Workshop. The audience it names is Tradespeople, site managers, procurement officers, aged 25-55 (Sweden). Technologies it mentions include HTTPS and E-commerce Platform. The keywords it claims start with "industrial supplies", "safety equipment", "power tools" and "workwear".
Status
Published
AI engines can read it
Lines
78
In the file
Size
5.5K
Characters
Sections
12
Updated May 16, 2026
What the file says
# Swedol – Industrial Supplies & Safety Gear ## About Swedol AB has spent more than three decades supplying Swedish tradespeople and industrial sites with the tools and protective equipment they need to get the job done safely. From heavy-duty power tools to high-visibility workwear and eco-friendly cleaning solutions, the company stocks over 25,000 SKUs that meet both Swedish and EU safety standards. Its customers range from small construction crews and maintenance teams to large manufacturing plants and municipal contractors who value fast delivery and consistent stock levels. Swedol’s own logistics network, built around regional warehouses in southern and central Sweden, lets most orders reach job sites the next working day. The company’s buyers work directly with European manufacturers to secure volume pricing, which is then passed on to customers through straightforward online and in-store pricing. In addition to selling products, Swedol runs short training sessions on tool maintenance and proper use of fall-protection gear, helping customers reduce downtime and insurance claims. The business remains privately owned by a Swedish family that still participates in day-to-day purchasing decisions. Over the years Swedol has grown from a single store in Gothenburg to a nationwide chain with both physical outlets and a mature e-commerce platform. Its product range covers everyt
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Cordless Drill KitContact for pricing
- High-Visibility Work JacketContact for pricing
- Cut-Resistant Safety GlovesContact for pricing
- Biodegradable Industrial DegreaserContact for pricing
- Angle Grinder 230mmContact for pricing
Services it tells AI about
- Tool Rental ProgramFrom 450 SEK/day
- On-Site Safety TrainingFrom 2,800 SEK per group
- Next-Day DeliveryFree over 1,500 SEK
- Tool Maintenance WorkshopFrom 890 SEK per tool
Competitors it names
Audience it targets
Tradespeople, site managers, procurement officers · 25-55 · Sweden
Company type
Private
swedol.se Organic Keywords
Google lists swedol.se for about 319 keywords, which together bring an estimated 345 organic visits a month.
Ranking keywords
319
Found in Google for this domain
Visits they bring
345
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
swedol.se SEO Audit
The latest technical audit of swedol.se scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate Robots.txt File
- HighGenerate Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
swedol.se Competitors and Alternatives
Swedol AB's company profile names https://www.ahlsell.se, https://www.bauhaus.se, https://www.jula.se and https://www.kjell.com as competitors. Its own llms.txt adds https://www.verktygsboden.se and https://www.byggmax.se. Outside its market, the domains ranked closest to it in our worldwide ranking are prohosty.in, rtjgolf.com, mohave.gov and speedtestforge.net.
swedol.se Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
swedol.se Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for swedol.se yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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