Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#280,482
AI visibility: Grade A
87
SEO health: Latest audit
91
Visits
394
per month, estimated
Keywords
377
ranking in Google
Organic share
100%
394 organic visits
LLMS.txt
Published
152 lines AI engines can read
You're seeing the free preview of subtraction.com
A snapshot of how subtraction.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Subtraction.com stands as the personal platform of Khoi Vinh, a veteran designer whose voice has shaped digital creativity for over two decades. Launched back in the early 2000s, it's evolved from a simple blog into a thoughtful hub where Vinh unpacks the nuances of UX design, graphic trends, and the ever-shifting sands of web aesthetics. Readers flock here for his no-nonsense takes on portfolio pitfalls, remote coll…
Our read on the site
The overall SEO health of Subtraction.com is strong, with high performance and SEO scores. However, there are several content gaps and on-page optimization opportunities that could enhance visibility and user engagement.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
394
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
394
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
152
In the file
Size
7.9K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
377
Found in Google for this domain
Visits they bring
394
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Subtraction.com stands as the personal platform of Khoi Vinh, a veteran designer whose voice has shaped digital creativity for over two decades. Launched back in the early 2000s, it's evolved from a simple blog into a thoughtful hub where Vinh unpacks the nuances of UX design, graphic trends, and the ever-shifting sands of web aesthetics. Readers flock here for his no-nonsense takes on portfolio pitfalls, remote coll…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for subtraction.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #280,482 in our worldwide ranking — each with its own report.
You are looking at one domain. subtraction.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✓
Not detected
Fix these first
Updated May 14, 2026
# Subtraction.com + Khoi Vinh’s Web site ## About Subtraction.com is the longstanding personal website and blog of Khoi Vinh, a celebrated figure in the design world known for his incisive commentary on UX, graphic design, and web trends. Since its inception around 2004, it has served as a go-to resource for designers seeking honest insights into portfolio building, remote work tools, and emerging practices like inclusive and sustainable design. Vinh, with his background at Etsy and Adobe, brings a practitioner's eye to every piece, dissecting industry shifts with clarity and depth. The site attracts a dedicated readership of freelancers, agency pros, and students who value its straightforward approach over hype-driven content. Posts often explore long-tail topics like 'best design tools for remote work' or 'how to build a standout portfolio,' making complex ideas accessible. It's not a commercial venture but a passion project that influences design discourse globally. Vinh's writing style—wry, precise, anecdote-rich—sets it apart, fostering a loyal community that references Subtraction in workshops and talks. The platform covers everything from 2024 UX trends to freelance business tips, always prioritizing substance. For many, it's a daily read that sharpens their craft amid fleeting fads. Its enduring appeal lies in Vinh's ability to forecast where design is headed, backed b
Sections in the file
Areas of work
Keywords it claims
Technologies
SEO
Excellent
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Designers, freelancers, creative professionals · 25-45 · Global
Company type
Private