Last updated: September 2026
Global rank: Worldwide · 2026-09
#308,176
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
90.0K
per month, estimated
Keywords
2.7K
ranking in Google
Organic share
100%
90.0K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of strikeking.com
strikeking.com Company Profile
Strike King Lure Company has been crafting top-tier fishing lures since the 1960s, earning a rock-solid reputation among bass fishermen and hardcore outdoorsmen. They specialize in hard baits, soft plastics, and crankbaits that deliver real results on the water, from deep-diving models that hug the bottom to topwater walkers that trigger explosive strikes. What sets them apart is their obsessive focus on real-world t…
Strike King Lure Company was founded in 1969, about 57 years ago, and is headquartered in Collierville, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Sports, Fitness & Recreation; Fishing Gear; and Sporting Goods. Products on record for it: KVD 1.5 Deep Diver Crankbait, Red Eye Shad Lipless Crankbait, Rage Craw Soft Plastic and Coffee Shad Swimbait. Total funding on record is Bootstrapped. Its tagline reads: "Premium Fishing Lures Built for Serious Anglers".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Collierville, United States
- Founded
- 1969
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- KVD 1.5 Deep Diver Crankbait, Red Eye Shad Lipless Crankbait, Rage Craw Soft Plastic, Coffee Shad Swimbait
strikeking.com Web Traffic Statistics
Key findings
- Strike King Lure Company (Retail, E-commerce & Consumer Goods) is ranked #308,176 worldwide in our September 2026 domain ranking, up 40,372 places from #348,548 in August 2026.
- It is estimated to receive about 90,000 visits a month from search, 100% of it organic, across 2,741 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #308,176 | ▲ 40,372 |
| August 2026 | #348,548 | ▲ 482,393 |
| July 2026 | #830,941 | ▼ 315,063 |
| June 2026 | #515,878 | — |
| May 2026 | #515,878 | ▲ 194,307 |
| April 2026 | #710,185 | ▼ 52,914 |
| March 2026 | #657,271 | ▲ 243,545 |
| February 2026 | #900,816 | — |
What this company does
Strike King Lure Company has been crafting top-tier fishing lures since the 1960s, earning a rock-solid reputation among bass fishermen and hardcore outdoorsmen. They specialize in hard baits, soft plastics, and crankbaits that deliver real results on the water, from deep-diving models that hug the bottom to topwater walkers that trigger explosive strikes. What sets them apart is their obsessive focus on real-world t…
strikeking.com Traffic and Visitor Engagement
strikeking.com draws an estimated 90,000 visits a month from search engines. Effectively all of it is organic — about 90,000 visits from unpaid results. Spread across 2,741 ranking keywords, that averages roughly 33 organic visits per keyword.
Monthly visits
90.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
90.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
strikeking.com AI Visibility
On our AI visibility scale strikeking.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
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strikeking.com LLMS.txt
The llms.txt on strikeking.com runs to 81 lines (4,263 characters) across 12 sections, last generated in May 2026. It introduces the site as "Strike King Lure Company". It tells AI engines the business works in Fishing Equipment, Sporting Goods and Outdoor Recreation. It describes 5 products, with prices such as KVD 1.5 Crankbait at $6.99, Red Eye Shad at $6.49 and Rage Bug at $5.99/pack. Services it lists include Pro Staff Program, Custom Lure Testing, Dealer Wholesale and Warranty Support. The audience it names is Anglers, fishermen, outdoor sports enthusiasts, aged 25-60 (United States, Canada, Global). Technologies it mentions include HTTPS. The keywords it claims start with "strike king lures", "bass crankbaits", "fishing jigs" and "soft plastic baits".
Status
Published
AI engines can read it
Lines
81
In the file
Size
4.3K
Characters
Sections
12
Updated May 14, 2026
What the file says
# Strike King Lure Company ## About Strike King stands as a pillar in the fishing industry, producing high-performance lures tailored for bass and other gamefish since 1969. Their lineup spans crankbaits, jerkbaits, soft plastics, jigs, and topwaters, all rigorously tested by professional anglers to ensure peak performance. The brand's collaboration with icons like Kevin VanDam has birthed game-changing products such as the KVD series, beloved for their diving depth and action. They emphasize durable construction and realistic finishes that mimic prey fish, giving anglers an edge in competitive waters. Manufacturing happens in the USA, supporting quality and quick iteration on new designs. Strike King gear dominates tackle shops, big retailers, and online platforms, accessible to hobbyists and pros alike. Their innovation pipeline keeps pace with fishing trends, from finesse tactics to power fishing setups. Sponsorships with top tournament circuits amplify their visibility and credibility. Beyond lures, they provide essential rigging components like weights and hooks. The company's enduring success stems from a commitment to what catches fish—nothing more, nothing less. They've weathered industry shifts while staying true to bass fishing roots. Distribution partnerships with giants like Bass Pro Shops ensure wide availability. Anglers rely on Strike King for consistent results
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- KVD 1.5 Crankbait$6.99
- Red Eye Shad$6.49
- Rage Bug$5.99/pack
- Coffee Shad Swimbait$4.99/pack
- Bitsy Bug Football Jig$4.29
Services it tells AI about
- Pro Staff Program
- Custom Lure Testing
- Dealer Wholesale
- Warranty Support
- Event Sponsorships
Competitors it names
Audience it targets
Anglers, fishermen, outdoor sports enthusiasts · 25-60 · United States, Canada, Global
Company type
Private
strikeking.com Organic Keywords
Google lists strikeking.com for about 2,741 keywords, which together bring an estimated 90,000 organic visits a month.
Ranking keywords
2.7K
Found in Google for this domain
Visits they bring
90.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
strikeking.com SEO Audit
The latest technical audit of strikeking.com scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
strikeking.com Competitors and Alternatives
Strike King Lure Company's company profile names Bass Pro Shops, Cabela's, Academy Sports + Outdoors and Tackle Warehouse as competitors. Its own llms.txt adds rapala.com, yo-zuri.com, berkley-fishing.com, zmanfishing.com, seanose.com and megabassusa.com. Outside its market, the domains ranked closest to it in our worldwide ranking are gitinaini.in, ww1cloudservers.com, gjiet.com and ncsha.org.
strikeking.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
strikeking.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for strikeking.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to strikeking.com
Neighbours of #308,176 in our worldwide ranking — each with its own report.
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