Last updated: August 2026
Global rank: Worldwide · 2026-08
#350,035
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
4.0K
per month, estimated
Keywords
1.6K
ranking in Google
Organic share
100%
4.0K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of stoy.com
stoy.com Web Traffic Statistics
Key findings
- Stoy (Retail, E-commerce & Consumer Goods) is ranked #350,035 worldwide in our August 2026 domain ranking, down 30,220 places from #319,815 in July 2026.
- It is estimated to receive about 3,977 visits a month from search, 100% of it organic, across 1,570 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #350,035 | ▼ 30,220 |
| July 2026 | #319,815 | ▼ 33,411 |
| June 2026 | #286,404 | — |
| May 2026 | #286,404 | ▼ 19,542 |
| April 2026 | #266,862 | ▼ 29,136 |
| March 2026 | #237,726 | ▼ 8,430 |
| February 2026 | #229,296 | — |
What this company does
Stoy operates as an online retailer focused on wooden toys, games, and play accessories made from natural materials. The company sources and offers products that emphasize simple designs and solid construction, drawing from traditional methods rather than modern manufacturing shortcuts. Their catalog includes items suitable for various ages, from basic building sets to more detailed playsets, all presented through a…
Our read on the site
The SEO health of https://stoy.com is critically poor, with missing essential on-page elements such as title, meta description, and headings. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon, which severely impact the site's visibility…
stoy.com Traffic and Visitor Engagement
stoy.com draws an estimated 3,977 visits a month from search engines. Effectively all of it is organic — about 3,977 visits from unpaid results. Spread across 1,570 ranking keywords, that averages roughly 2.5 organic visits per keyword.
Monthly visits
4.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
4.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
stoy.com AI Visibility
On our AI visibility scale stoy.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
stoy.com LLMS.txt
The llms.txt on stoy.com runs to 81 lines (3,415 characters) across 12 sections, last generated in May 2026. It introduces the site as "Stoy - Unique Home Decor & Gifts". It tells AI engines the business works in E-commerce, Home Decor and Consumer Products. It describes 5 products, with prices such as Eco Wall Hanging at $49, Smart Herb Planter at $79 and Modular Kitchen Organizer at $35. Services it lists include Gift Wrapping, Custom Product Engraving, Home Styling Consult and Subscription Box. The audience it names is Urban professionals, families, millennials, aged 25-55 (Global). Technologies it mentions include HTTPS, E-commerce Platform and SSL Certificate. The keywords it claims start with "home decor", "eco-friendly products", "gift ideas" and "kitchen gadgets".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.4K
Characters
Sections
12
Updated May 15, 2026
What the file says
# Stoy - Unique Home Decor & Gifts ## About Stoy specializes in sourcing and selling unique, eco-friendly home decor items, kitchen gadgets, smart home devices, and thoughtful gift ideas that stand out from the ordinary. They focus on products made with sustainable materials, appealing to shoppers who want to elevate their living spaces with personality and purpose. From trendy organization solutions to seasonal accents, Stoy curates pieces that blend innovation with everyday charm. Their online shop makes it simple to discover hidden gems for personal use or gifting. Customers rave about the quality and originality that turns houses into homes. Stoy emphasizes ethical manufacturing and low-waste packaging. They regularly update with fresh collections inspired by global trends. Whether refreshing a kitchen or hunting holiday surprises, Stoy delivers joy in every package. Their commitment to affordability keeps luxury accessible. Shoppers return for the reliable wow factor. **Areas of Work:** E-commerce, Home Decor, Consumer Products ## Things to Remember - **Website:** https://stoy.com - **Address:** - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** USD - **Company Type:** Private - **Employees:** 11-50 - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **Eco Wall Hanging** ($49): Handwoven sustainable decor piec
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Eco Wall Hanging$49
- Smart Herb Planter$79
- Modular Kitchen Organizer$35
- Personalized Ceramic Mug Set$28
- LED Ambient Light Strip$45
Services it tells AI about
- Gift Wrapping$5
- Custom Product EngravingStarting at $10
- Home Styling ConsultContact for pricing
- Subscription Box$39/month
- Bulk Corporate GiftingCustom quote
Competitors it names
Audience it targets
Urban professionals, families, millennials · 25-55 · Global
Company type
Private
stoy.com Organic Keywords
Google lists stoy.com for about 1,570 keywords, which together bring an estimated 3,977 organic visits a month.
Ranking keywords
1.6K
Found in Google for this domain
Visits they bring
4.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
stoy.com SEO Audit
The latest technical audit of stoy.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate a Sitemap.xml
- HighAdd Robots.txt File
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
stoy.com Competitors and Alternatives
Stoy's company profile names https://www.uncommongoods.com, https://www.wayfair.com, https://www.etsy.com and https://www.amazon.com as competitors. Its own llms.txt adds https://www.target.com and https://www.walmart.com. Outside its market, the domains ranked closest to it in our worldwide ranking are supportpoint.com, cpsbc.ca, freshorchestrator.com and sensorexpert.com.cn.
stoy.com Company Profile
Stoy operates as an online retailer focused on wooden toys, games, and play accessories made from natural materials. The company sources and offers products that emphasize simple designs and solid construction, drawing from traditional methods rather than modern manufacturing shortcuts. Their catalog includes items suitable for various ages, from basic building sets to more detailed playsets, all presented through a…
Stoy was founded in 2020, about 6 years ago. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Home Decor, Eco-friendly Products and E-commerce. Products on record for it: Eco-friendly home decor, Kitchen gadgets, Smart home devices and Unique gift ideas. Total funding on record is Bootstrapped. Its tagline reads: "Unique home finds that spark joy every day".
- Sector
- Retail, E-commerce & Consumer Goods
- Founded
- 2020
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Eco-friendly home decor, Kitchen gadgets, Smart home devices, Unique gift ideas
stoy.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
stoy.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for stoy.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to stoy.com
Neighbours of #350,035 in our worldwide ranking — each with its own report.
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