Last updated: August 2026
Global rank: Worldwide · 2026-08
#521,920
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
777
per month, estimated
Keywords
781
ranking in Google
Organic share
100%
777 organic visits
LLMS.txt
Published
81 lines AI engines can read
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stfrock.com.au Web Traffic Statistics
Key findings
- ST Frock (Retail, E-commerce & Consumer Goods) is ranked #521,920 worldwide in our August 2026 domain ranking, down 18,394 places from #503,526 in July 2026.
- It is estimated to receive about 777 visits a month from search, 100% of it organic, across 781 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #521,920 | ▼ 18,394 |
| July 2026 | #503,526 | ▼ 26,271 |
| June 2026 | #477,255 | — |
| May 2026 | #477,255 | ▲ 7,287 |
| April 2026 | #484,542 | ▼ 273,254 |
| March 2026 | #211,288 | ▼ 61,602 |
| February 2026 | #149,686 | — |
What this company does
ST Frock is your go-to online boutique in Australia for all things trendy and affordable in women's fashion. We specialize in curating the latest styles from flowy dresses to chic accessories that won't break the bank. Our collections are handpicked to keep you ahead of the fashion curve without the hefty price tags. Whether you're hunting for that perfect party outfit or everyday staples, we've got you covered with…
Our read on the site
The SEO health of https://stfrock.com.au is critically poor, with missing essential on-page elements such as title, meta description, and H1 tags. Additionally, there are significant technical issues including the absence of a viewport meta tag, robots.txt, sitemap.xml, and a favicon, which severely hinder the site's v…
stfrock.com.au Traffic and Visitor Engagement
Search engines send stfrock.com.au an estimated 777 visits a month. Effectively all of it is organic — about 777 visits from unpaid results. Spread across 781 ranking keywords, that averages roughly 1.0 organic visits per keyword.
Monthly visits
777
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
777
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
stfrock.com.au AI Visibility
stfrock.com.au scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
stfrock.com.au LLMS.txt
The llms.txt on stfrock.com.au runs to 81 lines (3,524 characters) across 12 sections, last generated in May 2026. It introduces the site as "ST Frock - Trendy Affordable Fashion Online". It tells AI engines the business works in E-commerce, Fashion Retail and Women's Apparel. It describes 5 products, with prices such as Trendy Maxi Dresses at $49.99, Statement Earrings at $19.99 and High-Waisted Jeans at $59.99. Services it lists include Fast Australia Shipping, Easy Returns, Style Consultations and Flash Sale Alerts. The audience it names is Fashion-forward women, aged 18-35 (Australia). Technologies it mentions include HTTPS, E-commerce Platform, Payment Gateway and Responsive Design. The keywords it claims start with "ST Frock", "ST Frock Australia", "fashion online shopping" and "trendy clothing".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.5K
Characters
Sections
12
Updated May 14, 2026
What the file says
# ST Frock - Trendy Affordable Fashion Online ## About ST Frock brings the hottest fashion trends to Australian women through its vibrant online boutique. Specializing in affordable trendy clothing and accessories, we make style accessible without compromising on quality or flair. Our carefully selected collections feature everything from casual dresses to statement pieces perfect for any occasion. We prioritize customer satisfaction with speedy local shipping, hassle-free returns, and personalized styling advice. Regular drops of seasonal must-haves keep our inventory fresh and exciting. Flash sales and exclusive deals reward our loyal shoppers. We're passionate about empowering women to express themselves through fashion that fits their life and budget. Sustainability initiatives are in the works to offer greener choices. Join our community of style-savvy Aussies discovering their next favorite look. Easy browsing and secure shopping make us the top pick for online fashion hunts. **Areas of Work:** E-commerce, Fashion Retail, Women's Apparel ## Things to Remember - **Website:** https://stfrock.com.au - **Address:** Sydney, Australia - **Contact:** - **Phone:** - **Hours:** Mon-Fri 9AM-5PM - **Timezone:** AEST - **Currency:** AUD - **Company Type:** Private - **Employees:** 11-50 - **Revenue:** $2-5M - **Hiring Status:** Not currently hiring ## Products - **Trendy Maxi D
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Trendy Maxi Dresses$49.99
- Statement Earrings$19.99
- High-Waisted Jeans$59.99
- Boho Blouses$39.99
- Seasonal Handbags$29.99
Services it tells AI about
- Fast Australia ShippingFree over $100
- Easy ReturnsFree
- Style ConsultationsFree
- Flash Sale AlertsFree signup
- Bundle Discounts10-20% off
Competitors it names
Audience it targets
Fashion-forward women · 18-35 · Australia
Company type
Private
stfrock.com.au Organic Keywords
Google lists stfrock.com.au for about 781 keywords, which together bring an estimated 777 organic visits a month.
Ranking keywords
781
Found in Google for this domain
Visits they bring
777
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
stfrock.com.au SEO Audit
The latest technical audit of stfrock.com.au scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags
- HighCreate Robots.txt and Sitemap.xml
- HighAdd Viewport Meta Tag
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
stfrock.com.au Competitors and Alternatives
ST Frock's company profile names https://www.asos.com, https://www.zalando.com, https://www.theiconic.com.au and https://www.nastygal.com as competitors. Its own llms.txt adds https://www.lulus.com and https://www.boohoo.com. Outside its market, the domains ranked closest to it in our worldwide ranking are openshop.uz, poitan.jp, zapallpeople.com and revirtual.com.ar.
stfrock.com.au Company Profile
ST Frock is your go-to online boutique in Australia for all things trendy and affordable in women's fashion. We specialize in curating the latest styles from flowy dresses to chic accessories that won't break the bank. Our collections are handpicked to keep you ahead of the fashion curve without the hefty price tags. Whether you're hunting for that perfect party outfit or everyday staples, we've got you covered with…
Founded in 2018 (about 8 years ago), ST Frock is based in Sydney, Australia. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for E-commerce, Online Fashion Retail and Fashion. Products on record for it: Trendy Dresses, Fashion Accessories, Seasonal Collections and Outfit Bundles. Total funding on record is Bootstrapped. Its tagline reads: "Trendy affordable fashion for women who love to stand out".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Sydney, Australia
- Founded
- 2018
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Trendy Dresses, Fashion Accessories, Seasonal Collections, Outfit Bundles
stfrock.com.au Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
stfrock.com.au Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for stfrock.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to stfrock.com.au
Neighbours of #521,920 in our worldwide ranking — each with its own report.
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