Last updated: September 2026
Global rank: Worldwide · 2026-09
#259,990
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
13.5K
per month, estimated
Keywords
3.6K
ranking in Google
Organic share
100%
13.5K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of squadlocker.com
squadlocker.com Company Profile
SquadLocker helps teams, schools, clubs, and organizations design and order custom apparel without the hassle of minimum orders or upfront costs. They specialize in team uniforms, spirit wear, and promotional gear that can be sold online to supporters, keeping inventory off your hands. Customers upload designs or use their easy tools to create shirts, hoodies, hats, and more, then share stores with fans who buy direc…
Founded in 2012 (about 14 years ago), SquadLocker is based in Warrendale, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Custom Apparel, Print-on-Demand and Team Fundraising. Products on record for it: Custom Team Apparel, Online Team Stores, Fundraising Gear Sales and Bulk Uniform Orders. Its tagline reads: "Custom apparel and gear for teams, schools, and groups that brings everyone together".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Warrendale, United States
- Founded
- 2012
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Custom Team Apparel, Online Team Stores, Fundraising Gear Sales, Bulk Uniform Orders
squadlocker.com Web Traffic Statistics
Key findings
- SquadLocker (Retail, E-commerce & Consumer Goods) is ranked #259,990 worldwide in our September 2026 domain ranking, down 348 places from #259,642 in August 2026.
- It is estimated to receive about 13,500 visits a month from search, 100% of it organic, across 3,571 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 81 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #259,990 | ▼ 348 |
| August 2026 | #259,642 | ▲ 54,518 |
| July 2026 | #314,160 | ▼ 5,990 |
| June 2026 | #308,170 | — |
| May 2026 | #308,170 | ▲ 7,136 |
| April 2026 | #315,306 | ▼ 46,741 |
| March 2026 | #268,565 | ▼ 28,005 |
| February 2026 | #240,560 | — |
What this company does
SquadLocker helps teams, schools, clubs, and organizations design and order custom apparel without the hassle of minimum orders or upfront costs. They specialize in team uniforms, spirit wear, and promotional gear that can be sold online to supporters, keeping inventory off your hands. Customers upload designs or use their easy tools to create shirts, hoodies, hats, and more, then share stores with fans who buy direc…
squadlocker.com Traffic and Visitor Engagement
Search engines send squadlocker.com an estimated 13,500 visits a month. Effectively all of it is organic — about 13,500 visits from unpaid results. Spread across 3,571 ranking keywords, that averages roughly 3.8 organic visits per keyword.
Monthly visits
13.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
13.5K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
squadlocker.com AI Visibility
squadlocker.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
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squadlocker.com LLMS.txt
The llms.txt on squadlocker.com runs to 81 lines (3,675 characters) across 12 sections, last generated in May 2026. It introduces the site as "SquadLocker - Custom Team Apparel & Online Stores". It tells AI engines the business works in Custom Apparel, Print-on-Demand and Team Fundraising. It describes 5 products, with prices such as Custom Team T-Shirts at Starts at $15, Hoodies & Sweatshirts at Starts at $30 and Performance Jerseys at Starts at $25. Services it lists include Custom Design Studio, Print & Fulfillment, Fundraising Stores and Bulk Uniform Orders. The audience it names is Teams, Schools, Coaches, Parents, aged All Ages (United States). Technologies it mentions include HTTPS, Responsive Viewport and E-commerce Platform. The keywords it claims start with "custom team apparel", "squad uniforms", "print on demand" and "team fundraising".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.7K
Characters
Sections
12
Updated May 15, 2026
What the file says
# SquadLocker - Custom Team Apparel & Online Stores ## About SquadLocker provides custom apparel solutions for teams, schools, and groups, featuring print-on-demand services and online stores that eliminate inventory risks. They enable easy design of uniforms, spirit wear, and gear with no minimums, perfect for fundraising. Groups set up branded shops where fans purchase directly, with profits shared automatically. From youth sports to college athletics, they've equipped countless squads with durable, high-quality prints. The platform's intuitive tools let anyone create pro-level designs quickly. Bulk options handle large orders for coaches and directors. Customer service ensures smooth fulfillment every time. SquadLocker builds community through custom gear that lasts. They've grown by word-of-mouth in the team world. Scalable for small clubs or big districts. Integration simplifies parent and booster sales. Reliable shipping keeps deadlines met. More than shirts—it's team spirit in fabric. Proven model powers seasons of success. Easy profit tracking motivates more sales. Quality inks withstand the toughest games. SquadLocker makes outfitting effortless. Trusted by leagues nationwide. Custom solutions for every sport imaginable. Unites groups with shared style. **Areas of Work:** Custom Apparel, Print-on-Demand, Team Fundraising ## Things to Remember - **Website:** https://
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Custom Team T-ShirtsStarts at $15
- Hoodies & SweatshirtsStarts at $30
- Performance JerseysStarts at $25
- Hats & AccessoriesStarts at $12
- Online Team StoreContact for pricing
Services it tells AI about
- Custom Design StudioFree
- Print & FulfillmentIncluded
- Fundraising StoresCommission-based
- Bulk Uniform OrdersContact for quote
- Store ManagementFree
Competitors it names
Audience it targets
Teams, Schools, Coaches, Parents · All Ages · United States
Company type
Private
squadlocker.com Organic Keywords
Google lists squadlocker.com for about 3,571 keywords, which together bring an estimated 13,500 organic visits a month.
Ranking keywords
3.6K
Found in Google for this domain
Visits they bring
13.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
squadlocker.com SEO Audit
The latest technical audit of squadlocker.com scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
squadlocker.com Competitors and Alternatives
SquadLocker's company profile names TeamLocker, CustomInk, Vistaprint and Zazzle as competitors. Its own llms.txt adds rushordertees.com and printful.com. Outside its market, the domains ranked closest to it in our worldwide ranking are feweek.co.uk, montblancnaturalresort.com, montyhistnotes.com and rift.autos.
squadlocker.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
squadlocker.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for squadlocker.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to squadlocker.com
Neighbours of #259,990 in our worldwide ranking — each with its own report.
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