Last updated: August 2026
Global rank: Worldwide · 2026-08
#65
AI visibility: Grade A+
97
SEO health: Latest audit
67
Visits
251.3M
per month, estimated
Keywords
4.5M
ranking in Google
Organic share
100%
251.3M organic visits
LLMS.txt
Published
141 lines AI engines can read
You're seeing the free preview of spotify.com
spotify.com Web Traffic Statistics
Key findings
- Spotify (Music Streaming) is ranked #65 worldwide in our August 2026 domain ranking, inside the top 100, up 2 places from #67 in July 2026.
- It is estimated to receive about 251.3 million visits a month from search, 100% of it organic, across 4.5 million ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 141 lines.
- Its last technical audit scored 67/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #65 | ▲ 2 |
| July 2026 | #67 | ▼ 2 |
| June 2026 | #65 | — |
| May 2026 | #65 | — |
| April 2026 | #65 | ▼ 2 |
| March 2026 | #63 | — |
| February 2026 | #63 | — |
What this company does
Spotify is a service that lets people stream music and podcasts over the internet. Instead of buying albums or downloading files, users can access a huge library of songs and shows from their phone, computer, or tablet whenever they want. It works through a website and apps, so listening can happen at home, on the go, or anywhere with a connection. The platform attracts a wide range of users. Casual listeners might…
Our read on the site
Significant improvements needed. 1 critical issue. 3 high-priority issues.
spotify.com Traffic and Visitor Engagement
Search engines send spotify.com an estimated 251.3 million visits a month. Effectively all of it is organic — about 251.3 million visits from unpaid results. Spread across 4.5 million ranking keywords, that averages roughly 55 organic visits per keyword.
Monthly visits
251.3M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
251.3M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
spotify.com AI Visibility
spotify.com scores 97 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
spotify.com LLMS.txt
The llms.txt on spotify.com runs to 141 lines (5,594 characters) across 12 sections, last generated in February 2026. It introduces the site as "Spotify - Music and Podcasts". It tells AI engines the business works in Music Streaming, Podcasting and Technology. It describes 3 products, with prices such as Spotify Free at Free, Spotify Premium at $9.99/month and Spotify for Artists at Free. Services it lists include Playlist Curation and Podcast Hosting. The audience it names is Music Lovers, Students, Professionals, Podcasters, aged 18-35 (Global). Technologies it mentions include React, Node.js, Python, AWS and PostgreSQL. The keywords it claims start with "Spotify", "music streaming", "online music" and "playlists". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
141
In the file
Size
5.6K
Characters
Sections
12
Updated Feb 9, 2026
What the file says
# Spotify - Music and Podcasts ## About Spotify is a leading audio streaming platform that offers access to millions of songs, podcasts, and playlists for a global audience. Founded in Sweden, it connects artists and listeners by providing personalized content recommendations and offline listening through its free and premium subscription models. Spotify's mission is to unlock human creativity by fostering a space for discovery and enjoyment of audio content. **Areas of Work:** Music Streaming, Podcasting, Technology ## Things to Remember - **Website:** https://spotify.com - **Address:** Birger Jarlsgatan 61, 113 56 Stockholm, Sweden - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 Support - **Timezone:** Europe/Stockholm - **Currency:** USD - **Company Type:** Public - **Employees:** 6000 employees - **Revenue:** $10.5B - **Hiring Status:** Yes, actively hiring ## Products - **Spotify Free** (Free): A free version of Spotify that allows users to stream music and podcasts with ads. - **Spotify Premium** ($9.99/month): A subscription-based plan offering ad-free music, offline listening, and higher audio quality. - **Spotify for Artists** (Free): A platform for artists to manage their profiles, track performance, and connect with fans. ## Services - **Playlist Curation** (Included in subscription): Personalized playlist creation based on user l
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Spotify FreeFree
- Spotify Premium$9.99/month
- Spotify for ArtistsFree
Services it tells AI about
- Playlist CurationIncluded in subscription
- Podcast HostingFree for creators
Competitors it names
Audience it targets
Music Lovers, Students, Professionals, Podcasters · 18-35 · Global
Company type
Public · actively hiring
spotify.com Organic Keywords
Google lists spotify.com for about 4.5 million keywords, which together bring an estimated 251.3 million organic visits a month. Of the keywords shown here, "0.00" has the most demand — about 550,000 searches a month, with spotify.com at position 1. Advertisers pay the most for "0.00", at about $6.07 a click. Since the previous check 2 moved up. They are answered by 3 different pages on the site.
Ranking keywords
4.5M
Found in Google for this domain
Visits they bring
251.3M
Estimated organic visits a month
Top ranking keywords
| Keyword | Position | Volume | CPC | Ranking page |
|---|---|---|---|---|
| 0.00 | 1 | 550.0K | $6.07 | /track/4Ksj9mKfsYC5b8v8Ey3c8I |
| 0.00 | 2 | 550.0K | $6.07 | /track/4Ksj9mKfsYC5b8v8Ey3c8I |
| 001 | 2 | 33.1K | $0.23 | /track/7AXeKVHqFINOfk7ihQCH9D |
| 00 00 | 22 | 22.2K | $0.24 | /track/6fqaMyg066xlukvUJWdM2T |
| 00:00 | 21 | 22.2K | $0.24 | /track/6fqaMyg066xlukvUJWdM2T |
The top 5 of 8.3M keywords we hold for this domain.
What it ranks for
spotify.com SEO Audit
The latest technical audit of spotify.com scored 67 out of 100 overall. Performance is its weakest area at 3, while SEO scores highest at 100. The audit makes 14 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighOptimize Images
- HighMinimize JavaScript and CSS
- HighImplement Lazy Loading
- HighReduce Server Response Time
10 more recommendations, with the exact changes and the pages they apply to, are in the full report.
spotify.com Competitors and Alternatives
Spotify's company profile names apple.com/music, amazon.com/music and tidal.com as competitors. Its own llms.txt adds deezer.com, youtube.com/music and pandora.com. Outside its market, the domains ranked closest to it in our worldwide ranking are googlesyndication.com, windowsupdate.com, gvt1.com and pv-cdn.net.
spotify.com Company Profile
Spotify is a service that lets people stream music and podcasts over the internet. Instead of buying albums or downloading files, users can access a huge library of songs and shows from their phone, computer, or tablet whenever they want. It works through a website and apps, so listening can happen at home, on the go, or anywhere with a connection. The platform attracts a wide range of users. Casual listeners might…
Founded in 2006 (about 20 years ago), Spotify is based in Stockholm, Sweden. Its workforce is listed as more than 5,001 employees. It was founded by Daniel Ek. Its profile files it under Music Streaming, with further tags for Audio Entertainment, Technology and Subscription-Based. Products on record for it: Spotify Free, Spotify Premium and Spotify for Artists. Reported revenue is $15.67B (2024), and total funding is listed at $1.5B. Its tagline reads: "Music for everyone.".
- Sector
- Music Streaming
- Headquarters
- Stockholm, Sweden
- Founded
- 2006
- Employees
- 5001+
- Revenue
- $15.67B (2024)
- Funding
- $1.5B
- Founders
- Daniel Ek
- Products
- Spotify Free, Spotify Premium, Spotify for Artists
spotify.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
spotify.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for spotify.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to spotify.com
Neighbours of #65 in our worldwide ranking — each with its own report.
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