Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Last updated: August 2026
You're seeing the free preview of sportdirect.com
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
1
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Neighbours of #2,372,570 in our worldwide ranking — each with its own report.
You are looking at one domain. sportdirect.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
A brand name or a domain — the whole overview loads in seconds.
Visits
1
per month, estimated
Keywords
4
ranking in Google
Organic share
100%
1 organic visits
LLMS.txt
Missing
AI engines have to guess
Organic visits
1
100% of all traffic
Paid visits
0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
4
Found in Google for this domain
Visits they bring
1
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
A snapshot of how sportdirect.com performs in search and in AI answers — every number below is one we hold, not a guess.
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Nothing scored for this domain yet.
The free scan reads the site and checks how the four engines answer for the brand.
The file AI engines read to understand a business. This is what it currently tells them about this one.
There is no llms.txt on sportdirect.com. Without it, AI engines guess what this business does from whatever page they happen to crawl — which is how wrong prices, wrong locations and wrong product descriptions end up inside AI answers.
0
of 40 points
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sportdirect.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
The websites this domain competes with for the same searches and the same AI answers.
No competitor set identified for this domain yet.
The business behind the domain — what it does, where it is, and who runs it.
We haven't built a profile for this domain yet — the company profile tool creates one on the spot.