Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Speer Ammunition makes component bullets and loaded ammunition, with a strong focus on law enforcement, self-defense, reloading, and sporting use. The company says it has been manufacturing in Lewiston, Idaho since 1943 and promotes itself as a trusted choice for agencies and shooters nationwide.
Global rank: Worldwide · 2026-08
#986,108
AI visibility: Grade F
0
SEO health: Latest audit
0
Visits
27.2K
per month, estimated
Keywords
2.8K
ranking in Google
Organic share
100%
27.2K organic visits
LLMS.txt
Missing
AI engines have to guess
You're seeing the free preview of speer.com
A snapshot of how speer.com performs in search and in AI answers — every number below is one we hold, not a guess.
Our read on the site
The overall SEO health of https://speer.com is critically poor, with significant deficiencies in on-page elements such as missing title, meta description, and H1 tags. Additionally, technical SEO issues such as the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinder the site's performance and vis…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
27.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
27.2K
100% of all traffic
Paid visits
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
Who buys: Law enforcement agencies, civilian shooters, hunters, and reloaders.
Sources: speer.com · speer.com · salezshark.com
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade F
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
2.8K
Found in Google for this domain
Visits they bring
27.2K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Speer Ammunition makes component bullets and loaded ammunition, with a strong focus on law enforcement, self-defense, reloading, and sporting use. The company says it has been manufacturing in Lewiston, Idaho since 1943 and promotes itself as a trusted choice for agencies and shooters nationwide.
Live-web sources:speer.comspeer.comsalezshark.comspeer.com
The file AI engines read to understand a business. This is what it currently tells them about this one.
There is no llms.txt on speer.com. Without it, AI engines guess what this business does from whatever page they happen to crawl — which is how wrong prices, wrong locations and wrong product descriptions end up inside AI answers.
0
of 40 points
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for speer.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
Sites already mentioning this brand
Found in a live web read — a mention is not the same as a link, but it is where links usually come from next.
—
links on file
Neighbours of #986,108 in our worldwide ranking — each with its own report.
You are looking at one domain. speer.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Missing
0/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
Speer shows up well in AI answers about ammunition because it has a clear, long-running brand identity, strong law-enforcement association, and substantial web presence for its core product lines.
Topics this brand is known for
live webPerformance
Accessibility
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Some names read live from the web