Last updated: August 2026
Global rank: Worldwide · 2026-08
#58,643
AI visibility: Grade A+
94
SEO health: Latest audit
69
Visits
66.1K
per month, estimated
Keywords
5.4K
ranking in Google
Organic share
100%
66.1K organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of smith-nephew.com
smith-nephew.com Web Traffic Statistics
Key findings
- Smith & Nephew (Medical Devices) is ranked #58,643 worldwide in our August 2026 domain ranking, inside the top 100,000, down 2,404 places from #56,239 in July 2026.
- It is estimated to receive about 66,100 visits a month from search, 100% of it organic, across 5,436 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 150 lines.
- Its last technical audit scored 69/100, with "Implement Title Tags and Meta Descriptions" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #58,643 | ▼ 2,404 |
| July 2026 | #56,239 | ▲ 1,573 |
| June 2026 | #57,812 | — |
| May 2026 | #57,812 | ▼ 1,115 |
| April 2026 | #56,697 | ▲ 424 |
| March 2026 | #57,121 | ▲ 1,072 |
| February 2026 | #58,193 | — |
What this company does
Smith & Nephew is a global medical technology company that's been at the forefront of innovation for over 160 years. They specialize in developing advanced medical devices and solutions primarily in the areas of orthopaedics, sports medicine, ear, nose and throat disorders, and advanced wound management. Their products help surgeons perform precise procedures, from joint replacements to minimally invasive arthroscopi…
Our read on the site
The overall SEO health of smith-nephew.com is critically low, with significant deficiencies in on-page elements such as title tags and meta descriptions, which are currently missing. While the site has a good accessibility score, the performance and best practices scores indicate a need for urgent technical improvement…
smith-nephew.com Traffic and Visitor Engagement
smith-nephew.com draws an estimated 66,100 visits a month from search engines. Effectively all of it is organic — about 66,100 visits from unpaid results. Spread across 5,436 ranking keywords, that averages roughly 12 organic visits per keyword.
Monthly visits
66.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
66.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
smith-nephew.com AI Visibility
On our AI visibility scale smith-nephew.com earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
smith-nephew.com LLMS.txt
The llms.txt on smith-nephew.com runs to 150 lines (8,968 characters) across 12 sections, last generated in May 2026. It introduces the site as "Smith & Nephew". It tells AI engines the business works in Medical Devices, Orthopaedics, Sports Medicine, Wound Care and Surgical Technologies. It describes 4 products, including PICO Negative Pressure Wound Therapy, OXINIUM Implants and REGENETEN Bioinductive Implant. Services it lists include Surgeon Education Programs, Patient Rehabilitation Support, Clinical Consulting and Custom Implant Design. The audience it names is Surgeons, orthopedic specialists, hospitals, aged 40-75 (Global). Technologies it mentions include HTTPS, Robots.txt and Sitemap.xml. The keywords it claims start with "medical devices", "surgical instruments", "wound care" and "orthopedic surgery". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
150
In the file
Size
9.0K
Characters
Sections
12
Updated May 1, 2026
What the file says
# Smith & Nephew ## About Smith & Nephew stands as a pillar in the medical technology landscape, crafting solutions that transform patient care in orthopaedics, sports medicine, ENT, and wound management. Starting from humble beginnings making surgical dressings, they've evolved into a powerhouse offering everything from durable joint implants to innovative wound therapy systems. Surgeons turn to their tools for precision during complex procedures, knowing they reduce operative time and enhance recovery. The PICO system, for instance, delivers portable negative pressure therapy that cuts infection risks dramatically. In sports medicine, their biologics and fixation devices help athletes bounce back faster, preserving joints rather than replacing them. Their advanced wound care tackles chronic issues like diabetic ulcers with antimicrobial dressings and bioengineered scaffolds. Globally, they equip over a million surgeries yearly, partnering with hospitals to integrate tech like robotics and AI-driven planning. Education is key too—they run surgeon training labs and provide rehab apps for patients. Facing competition, they differentiate through proven clinical outcomes and sustainability efforts in manufacturing. R&D fuels their pipeline, eyeing areas like regenerative medicine and personalized implants. Healthcare systems benefit from cost savings via fewer revisions and short
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- PICO Negative Pressure Wound TherapyContact for pricing
- OXINIUM ImplantsContact for pricing
- REGENETEN Bioinductive ImplantContact for pricing
- JELMYTOContact for pricing
Services it tells AI about
- Surgeon Education Programs
- Patient Rehabilitation Support
- Clinical Consulting
- Custom Implant Design
Competitors it names
Audience it targets
Surgeons, orthopedic specialists, hospitals · 40-75 · Global
Company type
Public
smith-nephew.com Organic Keywords
Google lists smith-nephew.com for about 5,436 keywords, which together bring an estimated 66,100 organic visits a month.
Ranking keywords
5.4K
Found in Google for this domain
Visits they bring
66.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
smith-nephew.com SEO Audit
The latest technical audit of smith-nephew.com scored 69 out of 100 overall. Performance is its weakest area at 26, while accessibility scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement Title Tags and Meta Descriptions
- CriticalAdd H1 Tags to All Pages
- HighImplement Viewport Meta Tag
- HighCreate High-Quality Content
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
smith-nephew.com Competitors and Alternatives
Smith & Nephew's company profile names Stryker, Johnson & Johnson, Boston Scientific and Medtronic as competitors. Its own llms.txt adds https://www.jnj.com, https://www.orthofix.com and https://www.orthohq.com. Outside its market, the domains ranked closest to it in our worldwide ranking are stake-com-casino.com, autoultrarush.lol, hobowars.com and campingwagner.de.
smith-nephew.com Company Profile
Smith & Nephew is a global medical technology company that's been at the forefront of innovation for over 160 years. They specialize in developing advanced medical devices and solutions primarily in the areas of orthopaedics, sports medicine, ear, nose and throat disorders, and advanced wound management. Their products help surgeons perform precise procedures, from joint replacements to minimally invasive arthroscopi…
Smith & Nephew was founded in 1856, about 170 years ago, and is headquartered in London, United Kingdom. Its workforce is listed as more than 10,001 employees. Its profile files it under Medical Devices, with further tags for Orthopaedics, Sports Medicine and Wound Management. Products on record for it: OXINIUM Hip and Knee Implants, PICO Negative Pressure Wound Therapy, REGENETEN Rotator Cuff Repair and JELMYTO for Upper Tract Urothelial Cancer. Reported revenue is $5.6B (2023), and total funding is listed at Publicly Traded. Its tagline reads: "Powering healthier outcomes for patients around the world".
- Sector
- Medical Devices
- Headquarters
- London, United Kingdom
- Founded
- 1856
- Employees
- 10,001+
- Revenue
- $5.6B (2023)
- Funding
- Publicly Traded
- Products
- OXINIUM Hip and Knee Implants, PICO Negative Pressure Wound Therapy, REGENETEN Rotator Cuff Repair, JELMYTO for Upper Tract Urothelial Cancer
smith-nephew.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
smith-nephew.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for smith-nephew.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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Neighbours of #58,643 in our worldwide ranking — each with its own report.
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