Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#122,555
AI visibility: Grade A+
95
SEO health: Latest audit
85
Visits
3.4K
per month, estimated
Keywords
866
ranking in Google
Organic share
100%
3.4K organic visits
LLMS.txt
Published
132 lines AI engines can read
You're seeing the free preview of smarkets.com
A snapshot of how smarkets.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Smarkets runs a prediction market and betting exchange that lets people trade positions on event outcomes rather than placing fixed bets with a house. The platform covers horse racing alongside other sports, political contests, and international developments, with prices set directly by users buying and selling contracts from one another. This peer-to-peer structure replaces the traditional bookmaker margin with a st…
Our read on the site
The overall SEO health of Smarkets is solid, with a strong SEO score of 92/100 and good performance metrics. However, there are critical content gaps and several recommendations for improvement that can enhance visibility and user experience.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
3.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.4K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
132
In the file
Size
5.9K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
866
Found in Google for this domain
Visits they bring
3.4K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Smarkets runs a prediction market and betting exchange that lets people trade positions on event outcomes rather than placing fixed bets with a house. The platform covers horse racing alongside other sports, political contests, and international developments, with prices set directly by users buying and selling contracts from one another. This peer-to-peer structure replaces the traditional bookmaker margin with a st…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for smarkets.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #122,555 in our worldwide ranking — each with its own report.
You are looking at one domain. smarkets.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Mar 20, 2026
# Smarkets - Prediction Market & Betting Exchange ## About Smarkets is a leading prediction market and betting exchange platform that offers low-commission trading on a wide range of events, including sports, politics, and global happenings. Founded in 2008, the company leverages cutting-edge technology to ensure transparency, fair odds, and market integrity. Smarkets is dedicated to providing a user-friendly experience, empowering users to engage in betting with confidence and efficiency. **Areas of Work:** Online Betting, Prediction Markets, Fintech ## Things to Remember - **Website:** https://smarkets.com - **Address:** London, United Kingdom - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Private - **Employees:** 100 employees - **Revenue:** $15M - **Hiring Status:** Yes, actively hiring ## Products - **Sports Betting Platform** (Free to use, commission-based fees): A comprehensive platform for betting on a wide variety of sports events with low commissions and competitive odds. - **Political Prediction Markets** (Free to use, commission-based fees): A unique platform allowing users to trade on political events and outcomes globally with transparent pricing. - **Global Events Betting** (Free to use, commission-based fees): Bet on significant global events and happening
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Sports enthusiasts, Political analysts, Betting professionals · 18-45 · Global
Company type
Private · actively hiring