Last updated: September 2026
Global rank: Worldwide · 2026-09
#158,300
AI visibility: Grade D
56
SEO health: Not audited
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Visits
653.2K
per month, estimated
Keywords
18.0K
ranking in Google
Organic share
100%
653.2K organic visits
LLMS.txt
Published
130 lines AI engines can read
You're seeing the free preview of singer.com
singer.com Company Profile
Singer has been making sewing machines since 1851 and still focuses on the same thing today: reliable equipment that helps people sew better. The company sells everything from basic home models to heavy-duty industrial machines used in factories. Most customers are hobbyists who sew clothes or quilts at home, but plenty of small businesses and schools rely on their gear too. Over the years Singer expanded into relate…
Founded in 1851 (about 175 years ago), Singer Corporation is based in La Vergne, United States. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Manufacturing, Industrials & Materials, with further tags for Retail, E-commerce & Consumer Goods; Sewing Machines; and Consumer Goods Manufacturing. Total funding on record is Bootstrapped. Its tagline reads: "Sewing machines built for real people who actually make things".
- Sector
- Manufacturing, Industrials & Materials
- Headquarters
- La Vergne, United States
- Founded
- 1851
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
singer.com Web Traffic Statistics
Key findings
- Singer Corporation (Manufacturing, Industrials & Materials) is ranked #158,300 worldwide in our September 2026 domain ranking, up 1,233 places from #159,533 in August 2026.
- It is estimated to receive about 653,200 visits a month from search, 100% of it organic, across 18,000 ranking keywords.
- Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 130 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #158,300 | ▲ 1,233 |
| August 2026 | #159,533 | ▼ 5,147 |
| July 2026 | #154,386 | ▲ 13,651 |
| June 2026 | #168,037 | — |
| May 2026 | #168,037 | ▲ 457 |
| April 2026 | #168,494 | ▼ 187 |
| March 2026 | #168,307 | ▼ 2,491 |
| February 2026 | #165,816 | — |
What this company does
Singer has been making sewing machines since 1851 and still focuses on the same thing today: reliable equipment that helps people sew better. The company sells everything from basic home models to heavy-duty industrial machines used in factories. Most customers are hobbyists who sew clothes or quilts at home, but plenty of small businesses and schools rely on their gear too. Over the years Singer expanded into relate…
singer.com Traffic and Visitor Engagement
Search engines send singer.com an estimated 653,200 visits a month. Effectively all of it is organic — about 653,200 visits from unpaid results. Spread across 18,000 ranking keywords, that averages roughly 36 organic visits per keyword.
Monthly visits
653.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
653.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
singer.com AI Visibility
singer.com scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
singer.com LLMS.txt
The llms.txt on singer.com runs to 130 lines (7,655 characters) across 12 sections, last generated in September 2026. It introduces the site as "singer.com". It tells AI engines the business works in Manufacturing, Industrials & Materials; Retail, E-commerce & Consumer Goods; and Sewing Machines. It describes 3 products, including Heavy Duty 6800C, Embroidery Machine SE9180 and Start 1304. Services it lists include Machine Servicing and Warranty Extensions. Technologies it mentions include e-commerce platform and product configurator. The keywords it claims start with "sewing machines", "embroidery", "quilting" and "home sewing".
Status
Published
AI engines can read it
Lines
130
In the file
Size
7.7K
Characters
Sections
12
Updated Sep 1, 2026
What the file says
# singer.com ## About Singer has been making sewing machines since 1851 and still focuses on the same thing today: reliable equipment that helps people sew better. The company sells everything from basic home models to heavy-duty industrial machines used in factories. Most customers are hobbyists who sew clothes or quilts at home, but plenty of small businesses and schools rely on their gear too. Over the years Singer expanded into related tools like embroidery machines and sergers while keeping the core product line strong. They sell direct through their site and also through big retailers so you can find a machine in most places that carry craft supplies. The brand still carries a lot of weight because older machines from decades ago are still running in many households. Newer models add features like automatic threading and digital screens without making things overly complicated. Singer keeps manufacturing spread across facilities in different countries to control costs and meet demand. Their support network includes parts availability and repair options that matter when a machine gets heavy use. The company has stayed private and focused on its niche rather than chasing every new trend in consumer electronics. People who grew up with Singer machines often come back when they need something new or want to upgrade. Schools and vocational programs buy in volume because the m
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Heavy Duty 6800CContact for pricing
- Embroidery Machine SE9180Contact for pricing
- Start 1304Contact for pricing
Services it tells AI about
- Machine ServicingVaries by location
- Warranty ExtensionsContact for pricing
Competitors it names
Company type
Private
singer.com Organic Keywords
Google lists singer.com for about 18,000 keywords, which together bring an estimated 653,200 organic visits a month.
Ranking keywords
18.0K
Found in Google for this domain
Visits they bring
653.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
singer.com Competitors and Alternatives
Singer Corporation's company profile names brother-usa.com, janome.com, bernina.com and jukiusa.com as competitors. Its own llms.txt adds pfaff.com and husqvarnaviking.com. Outside its market, the domains ranked closest to it in our worldwide ranking are jobth.com, decaturdaily.com, betterstack.net and medi-karriere.de.
singer.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
singer.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for singer.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
singer.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to singer.com
Neighbours of #158,300 in our worldwide ranking — each with its own report.
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