Last updated: September 2026

Sep 2026

shell.com — September 2026 traffic, keywords & AI visibility

ShellEnergy

Global rank: Worldwide · 2026-09

#6,124

AI visibility: Grade C

64

SEO health: Not audited

—

Visits

1.6M

per month, estimated

Keywords

33.6K

ranking in Google

Organic share

100%

1.6M organic visits

LLMS.txt

Published

150 lines AI engines can read

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shell.com Company Profile

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Shell is involved in many parts of the energy business, from searching for oil and gas reserves in different parts of the world to bringing those resources up and turning them into fuels, lubricants, and chemicals. They run refineries and operate a network of service stations where people can buy gasoline and other products. In addition, the company has been expanding into areas like renewable power and hydrogen, whi…

Founded in 1907 (about 119 years ago), Shell is based in The Hague, Netherlands. Its workforce is listed as more than 5,001 employees. Its profile files it under Energy, with further tags for Petrochemicals, Renewable Energy and Public Company. Products on record for it: Oil and Gas Exploration, Renewable Energy Solutions and Petrochemical Products. Reported revenue is $183.2B (2022). Its tagline reads: "Powering Progress Together".

EnergyPetrochemicalsRenewable EnergyPublic Company
Sector
Energy
Headquarters
The Hague, Netherlands
Founded
1907
Employees
5001+
Revenue
$183.2B (2022)
Funding
Not Disclosed
Products
Oil and Gas Exploration, Renewable Energy Solutions, Petrochemical Products

shell.com Web Traffic Statistics

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Key findings

  • Shell (Energy) is ranked #6,124 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
  • It is estimated to receive about 1.6 million visits a month from search, 100% of it organic, across 33,600 ranking keywords.
  • Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 150 lines.
shell.com global rank history
MonthRankMove
September 2026#6,124—
August 2026#6,124▲ 48
July 2026#6,172▼ 261
June 2026#5,911—
May 2026#5,911▼ 409
April 2026#5,502▲ 542
March 2026#6,044▲ 203
February 2026#6,247—

What this company does

Shell is involved in many parts of the energy business, from searching for oil and gas reserves in different parts of the world to bringing those resources up and turning them into fuels, lubricants, and chemicals. They run refineries and operate a network of service stations where people can buy gasoline and other products. In addition, the company has been expanding into areas like renewable power and hydrogen, whi…

shell.com Traffic and Visitor Engagement

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Search engines send shell.com an estimated 1.6 million visits a month. Effectively all of it is organic — about 1.6 million visits from unpaid results. Paid search contributes only about 18 visits a month. Spread across 33,600 ranking keywords, that averages roughly 47 organic visits per keyword.

Monthly visits

1.6M

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

1.6M

100% of all traffic

Paid visits

18

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

shell.com AI Visibility

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shell.com scores 64 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).

64out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health0/20

Not scanned yet

Crawlability0/10

Not scanned yet

Structured data5/5

Detected

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shell.com LLMS.txt

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The llms.txt on shell.com runs to 150 lines (6,922 characters) across 12 sections, last generated in March 2026. It introduces the site as "Shell Official Website". It tells AI engines the business works in Energy, Petrochemicals and Renewable Energy. It describes 4 products, including Oil and Gas Exploration, Renewable Energy Solutions and Petrochemical Products. Services it lists include Energy Consulting, Fuel Distribution and Carbon Offset Programs. The audience it names is Businesses, Governments, Industrial Sectors, Consumers, aged All ages (Global). Technologies it mentions include Cloud Computing, AI Analytics, IoT and Data Management Systems. The keywords it claims start with "Shell energy", "oil and gas", "renewable energy" and "petrochemicals". It gives the company type as Public and says it is hiring.

Status

Published

AI engines can read it

Lines

150

In the file

Size

6.9K

Characters

Sections

12

Updated Mar 8, 2026

What the file says

# Shell Official Website

## About
Shell is a global group of energy and petrochemical companies dedicated to meeting the world's energy demands while striving to reduce greenhouse gas emissions. Operating in over 70 countries, Shell offers a wide range of energy solutions, including oil, natural gas, and renewable energy sources. The company is committed to innovation and sustainability, leading the transition to a low-carbon energy future.

**Areas of Work:** Energy, Petrochemicals, Renewable Energy

## Things to Remember
- **Website:** https://shell.com
- **Address:** Carel van Bylandtlaan 30, 2596 HR The Hague, Netherlands
- **Contact:** [email protected]
- **Phone:** +31-70-377-9111
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** Europe/Amsterdam
- **Currency:** EUR
- **Company Type:** Public
- **Employees:** 86000 employees
- **Revenue:** $183.2B
- **Hiring Status:** Yes, actively hiring

## Products
- **Oil and Gas Exploration** (Contact for pricing): Shell provides comprehensive oil and gas exploration and production services worldwide, ensuring energy supply for various industries.
- **Renewable Energy Solutions** (Contact for pricing): Shell offers renewable energy solutions including wind, solar, and hydrogen energy to support a sustainable future.
- **Petrochemical Products** (Contact for pricing): Shell produces a range of petrochemical products used in manufacturing pl

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

EnergyPetrochemicalsRenewable Energy

Keywords it claims

Shell energyoil and gasrenewable energypetrochemicalssustainable energycarbon reductionenergy solutionsglobal energy companyShell lubricantshydrogen energy

Technologies

Cloud ComputingAI AnalyticsIoTData Management Systems

Products it tells AI about

  • Oil and Gas ExplorationContact for pricing
  • Renewable Energy SolutionsContact for pricing
  • Petrochemical ProductsContact for pricing
  • Shell LubricantsContact for pricing

Services it tells AI about

  • Energy ConsultingContact for quote
  • Fuel DistributionContact for quote
  • Carbon Offset ProgramsContact for quote

Competitors it names

bp.comexxonmobil.comchevron.comtotalenergies.comequinor.com

Audience it targets

Businesses, Governments, Industrial Sectors, Consumers · All ages · Global

Company type

Public · actively hiring

shell.com Organic Keywords

See all keywords

Google lists shell.com for about 33,600 keywords, which together bring an estimated 1.6 million organic visits a month.

Ranking keywords

33.6K

Found in Google for this domain

Visits they bring

1.6M

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

EnergyPetrochemicalsRenewable EnergyPublic CompanyOil and Gas ExplorationRenewable Energy SolutionsPetrochemical Products

shell.com Competitors and Alternatives

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Shell's company profile names bp.com, exxonmobil.com and chevron.com as competitors. Its own llms.txt adds totalenergies.com and equinor.com. Outside its market, the domains ranked closest to it in our worldwide ranking are liveramp.com, dellin.ru, klook.com and tim.it.

bp.com
exxonmobil.com
chevron.com
totalenergies.com
equinor.com

shell.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

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Where its backlinks come from

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Backlink Analytics collects one on its first run.

shell.com SEO Audit

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