Last updated: September 2026
Global rank: Worldwide · 2026-09
#268,159
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
3.3K
per month, estimated
Keywords
729
ranking in Google
Organic share
100%
3.3K organic visits
LLMS.txt
Published
167 lines AI engines can read
You're seeing the free preview of shawdirect.ca
shawdirect.ca Company Profile
Shaw Direct operates as a provider of satellite-based television services throughout Canada. The company delivers a variety of channels and programming options to subscribers by beaming signals from satellites to small dishes installed at customer locations. This approach allows access to entertainment, news, and information content without relying on ground-based cable networks. Viewers receive packages that cover e…
Shaw Direct was founded in 1996, about 30 years ago, and is headquartered in Calgary, Canada. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Telecom, Networking & IoT, with further tags for Media, Entertainment & Gaming; Satellite TV; and Streaming Services. Products on record for it: Satellite TV Packages, Internet Bundles and Xfinity Stream App. Total funding on record is Acquired. Its tagline reads: "Great entertainment at a great price with channels you choose".
- Sector
- Telecom, Networking & IoT
- Headquarters
- Calgary, Canada
- Founded
- 1996
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Acquired
- Products
- Satellite TV Packages, Internet Bundles, Xfinity Stream App
shawdirect.ca Web Traffic Statistics
Key findings
- Shaw Direct (Telecom, Networking & IoT) is ranked #268,159 worldwide in our September 2026 domain ranking, down 1,624 places from #266,535 in August 2026.
- It is estimated to receive about 3,342 visits a month from search, 100% of it organic, across 729 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 167 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #268,159 | ▼ 1,624 |
| August 2026 | #266,535 | ▼ 1,297 |
| July 2026 | #265,238 | ▼ 1,271 |
| June 2026 | #263,967 | — |
| May 2026 | #263,967 | ▼ 2,348 |
| April 2026 | #261,619 | ▼ 61,792 |
| March 2026 | #199,827 | ▲ 2,281 |
| February 2026 | #202,108 | — |
What this company does
Shaw Direct operates as a provider of satellite-based television services throughout Canada. The company delivers a variety of channels and programming options to subscribers by beaming signals from satellites to small dishes installed at customer locations. This approach allows access to entertainment, news, and information content without relying on ground-based cable networks. Viewers receive packages that cover e…
Our read on the site
The overall SEO health of shawdirect.ca is critically poor, with missing essential on-page elements such as title, meta descriptions, and H1 tags, which severely impacts its visibility and ranking potential. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, and…
shawdirect.ca Traffic and Visitor Engagement
shawdirect.ca draws an estimated 3,342 visits a month from search engines. Effectively all of it is organic — about 3,342 visits from unpaid results. Spread across 729 ranking keywords, that averages roughly 4.6 organic visits per keyword.
Monthly visits
3.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
shawdirect.ca AI Visibility
On our AI visibility scale shawdirect.ca earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
shawdirect.ca LLMS.txt
The llms.txt on shawdirect.ca runs to 167 lines (7,487 characters) across 12 sections, last generated in May 2026. It introduces the site as "Shaw Direct". It tells AI engines the business works in Satellite Television, Streaming Media and Telecommunications. It describes 5 products, with prices such as Basic Satellite Package at $30/month, Premium Satellite Package at $70/month and Internet + TV Bundle at $100/month. Services it lists include Satellite Installation, Channel Customization, 24/7 Customer Support and Equipment Upgrade. The audience it names is Families, Rural Canadians, Households, aged 25-65 (Canada). Technologies it mentions include HTTPS, Satellite Technology, Streaming Protocols and Mobile Apps. The keywords it claims start with "satellite TV", "Shaw Direct", "Shaw TV" and "satellite packages". It gives the company type as Acquired.
Status
Published
AI engines can read it
Lines
167
In the file
Size
7.5K
Characters
Sections
12
Updated May 13, 2026
What the file says
# Shaw Direct ## About Shaw Direct delivers satellite television services throughout Canada, focusing on customizable channel packages that fit any budget and taste. They serve everyone from city dwellers to remote rural homes where traditional cable falls short, ensuring no one misses out on premium entertainment. The value shines in flexible plans, nationwide coverage, and seamless integration with streaming via the Rogers Xfinity Stream app for on-the-go viewing. Professional installation gets you up and running fast, while bundles with internet keep costs low and convenience high. Seasonal deals and responsive support make switching painless. It's all about giving customers control over their TV experience without the hassle or high prices of competitors. With hundreds of channels including sports, movies, news, and kids' programming, there's something for every household member. The service thrives in tough-to-reach spots, powering entertainment where fiber optics can't go. Recent Rogers acquisition has boosted tech upgrades, like better app features and expanded content. Canadians trust Shaw Direct for reliable, affordable TV that adapts to modern lifestyles. **Areas of Work:** Satellite Television, Streaming Media, Telecommunications ## Things to Remember - **Website:** https://shawdirect.ca - **Address:** Calgary, Alberta, Canada - **Contact:** - **Phone:** - **Hou
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Basic Satellite Package$30/month
- Premium Satellite Package$70/month
- Internet + TV Bundle$100/month
- Xfinity Stream AppIncluded
- Sports Pack Add-On$20/month
Services it tells AI about
- Satellite InstallationFree with subscription
- Channel CustomizationIncluded
- 24/7 Customer SupportIncluded
- Equipment UpgradeContact for pricing
- Bundle DealsVaries
Competitors it names
Audience it targets
Families, Rural Canadians, Households · 25-65 · Canada
Company type
Acquired
shawdirect.ca Organic Keywords
Google lists shawdirect.ca for about 729 keywords, which together bring an estimated 3,342 organic visits a month.
Ranking keywords
729
Found in Google for this domain
Visits they bring
3.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
shawdirect.ca SEO Audit
The latest technical audit of shawdirect.ca scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 Tags
- HighCreate a Robots.txt File
- CriticalAdd a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
shawdirect.ca Competitors and Alternatives
Shaw Direct's company profile names https://www.shaw.ca, https://www.telus.com, https://www.rogers.com and https://www.bell.ca as competitors. Its own llms.txt adds https://www.videotron.com and https://www.fido.ca. Outside its market, the domains ranked closest to it in our worldwide ranking are attrition.org, indianapolismonthly.com, 1221systems.ru and vaiembrazando.click.
shawdirect.ca Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
shawdirect.ca Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for shawdirect.ca yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to shawdirect.ca
Neighbours of #268,159 in our worldwide ranking — each with its own report.
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