sform.ru — August 2026 traffic, keywords & AI visibility

Paid search ads bring 100% of it — more than its organic results do.

On our AI visibility scale sform.ru earns 75 of 100 points, a grade B. It takes full marks for LLMS.txt. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (19/25), Structured data (0/5) and SEO health (16/20).

The llms.txt on sform.ru runs to 130 lines (5,682 characters) across 12 sections, last generated in June 2026. It introduces the site as "Sform". It tells AI engines the business works in Software & Internet; Marketing, Sales & Customer Experience; and Form Builders. It describes 3 products, with prices such as Sform Builder at Freemium. Services it lists include Form setup assistance and Integration setup. Technologies it mentions include JavaScript, React and Node.js. The keywords it claims start with "online forms", "form builder", "survey tool" and "data collection".

# Sform

## About
Sform started out of frustration with clunky form tools that looked fine but killed conversion rates. The team built something simpler that still handles complex logic and integrations without forcing users through endless menus. Over time it grew from a side project into a full platform used by marketing teams, HR departments, and small agencies across Russia and neighboring markets. Clients like the clean interface and the fact that it works well on mobile without extra tweaking. The core product lets anyone drag and drop fields, add conditional logic, and connect responses straight to spreadsheets or CRMs. Pricing stays straightforward so teams do not need to calculate per-user fees every month. Support usually answers within a few hours because the founders still monitor tickets themselves. They have added templates for common use cases like event registration, feedback collection, and job applications. Data stays stored on servers in Russia to meet local requirements. Growth has stayed organic through word of mouth rather than big ad campaigns. The company remains bootstrapped and has avoided outside investors so far.

**Areas of Work:** Software & Internet, Marketing, Sales & Customer Experience, Form Builders

## Things to Remember
- **Website:** https://sform.ru
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The latest technical audit of sform.ru scored 85 out of 100 overall. Accessibility is its weakest area at 73, while performance scores highest at 100. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Sform's company profile names typeform.com, surveymonkey.com, jotform.com and formstack.com as competitors. Its own llms.txt adds wufoo.com and google.com. Outside its market, the domains ranked closest to it in our worldwide ranking are potterybarn.co.uk, prog.co.il, maryno.net and freshpaint-cdn.com.

typeform.com

surveymonkey.com

jotform.com

formstack.com

wufoo.com

google.com