Last updated: August 2026
Global rank: Worldwide · 2026-08
#65,219
AI visibility: Grade A
87
SEO health: Latest audit
66
Visits
663.0K
per month, estimated
Keywords
10.4K
ranking in Google
Organic share
100%
663.0K organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of sephora.me
sephora.me Web Traffic Statistics
Key findings
- Sephora (Retail) is ranked #65,219 worldwide in our August 2026 domain ranking, inside the top 100,000, down 24,820 places from #40,399 in July 2026.
- It is estimated to receive about 663,000 visits a month from search, 100% of it organic, across 10,400 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 151 lines.
- Its last technical audit scored 66/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #65,219 | ▼ 24,820 |
| July 2026 | #40,399 | ▼ 2,449 |
| June 2026 | #37,950 | — |
| May 2026 | #37,950 | ▲ 31,451 |
| April 2026 | #69,401 | ▲ 30 |
| March 2026 | #69,431 | ▼ 17,690 |
| February 2026 | #51,741 | — |
What this company does
Sephora functions as a major online retailer focused on beauty items, carrying makeup, perfumes, skincare formulas, and haircare lines from established names along with its own collection. The platform organizes products into clear sections, including seasonal promotions such as Ramadan gift sets that cover makeup, fragrances, skincare, and haircare options. Users can also find curated picks for men and women or luxu…
Our read on the site
Significant improvements needed. 1 critical issue. 2 high-priority issues.
sephora.me Traffic and Visitor Engagement
sephora.me draws an estimated 663,000 visits a month from search engines. Effectively all of it is organic — about 663,000 visits from unpaid results. Spread across 10,400 ranking keywords, that averages roughly 64 organic visits per keyword.
Monthly visits
663.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
663.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
sephora.me AI Visibility
On our AI visibility scale sephora.me earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
sephora.me LLMS.txt
The llms.txt on sephora.me runs to 151 lines (6,228 characters) across 12 sections, last generated in March 2026. It introduces the site as "Sephora Middle East - Beauty Retailer". It tells AI engines the business works in Retail, Beauty and E-commerce. It describes 4 products, including Cosmetics, Skincare and Fragrances. Services it lists include Beauty Consultations, Makeup Application and In-Store Events. The audience it names is Beauty Enthusiasts, Professionals, Young Adults, aged 18-45 (Middle East, Global). Technologies it mentions include React, Node.js, AWS and MongoDB. The keywords it claims start with "beauty products", "cosmetics online", "skincare products" and "fragrances".
Status
Published
AI engines can read it
Lines
151
In the file
Size
6.2K
Characters
Sections
12
Updated Mar 22, 2026
What the file says
# Sephora Middle East - Beauty Retailer ## About Sephora is a leading beauty retailer offering an extensive range of cosmetics, skincare, fragrances, and haircare products. With a commitment to providing luxurious beauty experiences, Sephora caters to a diverse clientele across multiple countries. The brand is renowned for its exclusive selection of high-quality beauty products and exceptional customer service, making it a go-to destination for beauty enthusiasts worldwide. **Areas of Work:** Retail, Beauty, E-commerce ## Things to Remember - **Website:** https://sephora.me - **Address:** Paris, France - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** Europe/Paris - **Currency:** AED - **Company Type:** Private - **Employees:** 5001+ employees - **Revenue:** $10.2B - **Hiring Status:** Yes, actively hiring ## Products - **Cosmetics** (Varies by product): A wide range of makeup products including foundations, lipsticks, and eyeshadows from top brands. - **Skincare** (Varies by product): Premium skincare solutions including cleansers, moisturizers, and serums for all skin types. - **Fragrances** (Varies by product): Exclusive collection of perfumes and colognes for men and women from luxury brands. - **Haircare** (Varies by product): High-quality haircare products including shampoos, conditioners, and styling tools. ## Se
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- CosmeticsVaries by product
- SkincareVaries by product
- FragrancesVaries by product
- HaircareVaries by product
Services it tells AI about
- Beauty ConsultationsFree with purchase or Contact for details
- Makeup ApplicationContact for pricing
- In-Store EventsFree or Ticketed events
Competitors it names
Audience it targets
Beauty Enthusiasts, Professionals, Young Adults · 18-45 · Middle East, Global
Company type
Private · actively hiring
sephora.me Organic Keywords
Google lists sephora.me for about 10,400 keywords, which together bring an estimated 663,000 organic visits a month.
Ranking keywords
10.4K
Found in Google for this domain
Visits they bring
663.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
sephora.me SEO Audit
The latest technical audit of sephora.me scored 66 out of 100 overall. Performance is its weakest area at 34, while SEO scores highest at 100. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement a Sitemap
- HighOptimize Images
- HighMinimize HTTP Requests
- HighEnable Compression
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
sephora.me Competitors and Alternatives
Sephora's company profile names ulta.com, beauty.com and cosmetics.com as competitors. Its own llms.txt adds macys.com and nordstrom.com. Outside its market, the domains ranked closest to it in our worldwide ranking are hisupplier.com, rudj8888ks20.pro, mef.gob.pa and nextgeeker.com.
sephora.me Company Profile
Sephora functions as a major online retailer focused on beauty items, carrying makeup, perfumes, skincare formulas, and haircare lines from established names along with its own collection. The platform organizes products into clear sections, including seasonal promotions such as Ramadan gift sets that cover makeup, fragrances, skincare, and haircare options. Users can also find curated picks for men and women or luxu…
Sephora was founded in 1969, about 57 years ago, and is headquartered in Paris, France. Its workforce is listed as more than 5,001 employees. Its profile files it under Retail, with further tags for Beauty, E-commerce and B2C. Products on record for it: Cosmetics, Skincare, Fragrances and Haircare. Reported revenue is $10.2B (2022). Its tagline reads: "Explore Sephora, your premier beauty destination.".
- Sector
- Retail
- Headquarters
- Paris, France
- Founded
- 1969
- Employees
- 5001+
- Revenue
- $10.2B (2022)
- Funding
- Not Disclosed
- Products
- Cosmetics, Skincare, Fragrances, Haircare
sephora.me Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
sephora.me Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sephora.me yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to sephora.me
Neighbours of #65,219 in our worldwide ranking — each with its own report.
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