Last updated: September 2026

Sep 2026

secondstep.org — September 2026 traffic, keywords & AI visibility

Second StepEducation & Training

Global rank: Worldwide · 2026-09

#95,651

AI visibility: Grade C

67

SEO health: Latest audit

0

Visits

45.4K

per month, estimated

Keywords

5.0K

ranking in Google

Organic share

100%

45.4K organic visits

LLMS.txt

Published

167 lines AI engines can read

You're seeing the free preview of secondstep.org

Log in to see it all

secondstep.org Company Profile

View full profile

Second Step delivers proven K-12 social-emotional learning programs that build essential human skills for student success. Their curriculum focuses on strengthening academic achievement, fostering growth mindsets, and improving overall school climate. Designed specifically for elementary, middle, and high school students, these programs help kids develop empathy, self-regulation, and problem-solving abilities that st…

Second Step was founded in 1980, about 46 years ago, and is headquartered in Portland, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Education & Training, with further tags for Social Emotional Learning, K-12 Education and Student Wellness. Products on record for it: Second Step Elementary, Second Step Middle School, Second Step High School and District-Wide Solution. Total funding on record is Bootstrapped. Its tagline reads: "Human Skills Improve Student Success | K-12 Programs".

Education & TrainingSocial Emotional LearningK-12 EducationStudent Wellness
Sector
Education & Training
Headquarters
Portland, United States
Founded
1980
Employees
51-200
Revenue
Not Disclosed
Funding
Bootstrapped
Products
Second Step Elementary, Second Step Middle School, Second Step High School, District-Wide Solution

secondstep.org Web Traffic Statistics

See company profile

Key findings

  • Second Step (Education & Training) is ranked #95,651 worldwide in our September 2026 domain ranking, inside the top 100,000, up 113,033 places from #208,684 in August 2026.
  • It is estimated to receive about 45,400 visits a month from search, 100% of it organic, across 4,993 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 167 lines.
  • Its last technical audit scored 0/100.
secondstep.org global rank history
MonthRankMove
September 2026#95,651▲ 113,033
August 2026#208,684▲ 308,755
July 2026#517,439▼ 129,439
June 2026#388,000—
May 2026#388,000▼ 150,087
April 2026#237,913▼ 34,637
March 2026#203,276▼ 25,783
February 2026#177,493—

What this company does

Second Step delivers proven K-12 social-emotional learning programs that build essential human skills for student success. Their curriculum focuses on strengthening academic achievement, fostering growth mindsets, and improving overall school climate. Designed specifically for elementary, middle, and high school students, these programs help kids develop empathy, self-regulation, and problem-solving abilities that st…

secondstep.org Traffic and Visitor Engagement

See traffic details

secondstep.org draws an estimated 45,400 visits a month from search engines. Effectively all of it is organic — about 45,400 visits from unpaid results. Spread across 4,993 ranking keywords, that averages roughly 9.1 organic visits per keyword.

Monthly visits

45.4K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

45.4K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

secondstep.org AI Visibility

Run a free AI scan

On our AI visibility scale secondstep.org earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

secondstep.org LLMS.txt

Open the generator

The llms.txt on secondstep.org runs to 167 lines (9,048 characters) across 12 sections, last generated in May 2026. It introduces the site as "Human Skills Improve Student Success | Second Step® K-12 Programs". It tells AI engines the business works in Social-Emotional Learning, K-12 Education and Student Development. It describes 5 products, including Second Step Elementary, Second Step Middle School and Second Step High School. Services it lists include Teacher Training, District Implementation Consulting, Data Analysis & Reporting and Parent Engagement Workshops. The audience it names is School districts, educators, students, aged K-12 (5-18) (United States). Technologies it mentions include HTTPS, Responsive Viewport and Content Management. The keywords it claims start with "social emotional learning", "SEL", "K-12 programs" and "student success".

Status

Published

AI engines can read it

Lines

167

In the file

Size

9.0K

Characters

Sections

12

Updated May 11, 2026

What the file says

# Human Skills Improve Student Success | Second Step® K-12 Programs

## About
Second Step specializes in K-12 social-emotional learning programs that equip students with vital human skills for academic and personal success. Their evidence-based curriculum targets elementary through high school, improving school climate, growth mindsets, and achievement. Districts implement district-wide solutions with ease, thanks to comprehensive training and digital resources. Programs reduce bullying, enhance empathy, and boost engagement in real ways educators notice daily. Backed by research, Second Step aligns with top standards and delivers measurable outcomes. They serve schools nationwide, helping create supportive environments where kids thrive. From self-regulation lessons to problem-solving units, every component builds lasting skills. Teachers get practical tools without extra workload, while admins see data proving impact. Parents partner in the process, reinforcing home-school connections. Second Step evolves with needs like mental health and equity focus. Their approach transforms classrooms into places of positive growth. Long-term, students carry these skills into future success. Implementation support ensures smooth adoption. It's more than lessons—it's a pathway to better learning climates. Thousands of schools trust Second Step for proven results. Professional development e

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Social-Emotional LearningK-12 EducationStudent Development

Keywords it claims

social emotional learningSELK-12 programsstudent successgrowth mindsetschool climatebullying preventionemotional skillsacademic achievementdistrict solutions

Technologies

HTTPSResponsive ViewportContent Management

Products it tells AI about

  • Second Step ElementaryContact for district pricing
  • Second Step Middle SchoolContact for pricing
  • Second Step High SchoolContact for pricing
  • Second Step District-WideCustom enterprise pricing
  • Digital SEL ResourcesIncluded in subscriptions

Services it tells AI about

  • Teacher TrainingContact for quotes
  • District Implementation ConsultingCustom
  • Data Analysis & ReportingBundled
  • Parent Engagement WorkshopsContact for pricing
  • Custom Curriculum AdaptationEnterprise

Competitors it names

https://www.casel.orghttps://www.edutopia.orghttps://www.positiveaction.nethttps://www.character.orghttps://www.mindsetworks.comhttps://www.pbis.org

Audience it targets

School districts, educators, students · K-12 (5-18) · United States

Company type

Private

secondstep.org Organic Keywords

See all keywords

Google lists secondstep.org for about 4,993 keywords, which together bring an estimated 45,400 organic visits a month.

Ranking keywords

5.0K

Found in Google for this domain

Visits they bring

45.4K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Education & TrainingSocial Emotional LearningK-12 EducationStudent WellnessSecond Step ElementarySecond Step Middle SchoolSecond Step High SchoolDistrict-Wide Solution

secondstep.org SEO Audit

Open full SEO report

The latest technical audit of secondstep.org scored 0 out of 100 overall. The audit makes 8 recommendations in all.

0

Overall

0

SEO

0

Performance

0

Accessibility

secondstep.org Competitors and Alternatives

Compare competitors

Second Step's company profile names https://www.casel.org, https://www.edutopia.org, https://www.positiveaction.net and https://www.character.org as competitors. Its own llms.txt adds https://www.mindsetworks.com and https://www.pbis.org. Outside its market, the domains ranked closest to it in our worldwide ranking are cincopa.com, olimpiada.ru, conventionalcommits.org and emergent.host.

https://www.casel.org
https://www.edutopia.org
https://www.positiveaction.net
https://www.character.org
https://www.mindsetworks.com
https://www.pbis.org

secondstep.org Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

Open traffic dashboard

Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to secondstep.org

Neighbours of #95,651 in our worldwide ranking — each with its own report.

Wait — let's zoom out.

You are looking at one domain. secondstep.org competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.

Free to start

Everything above, for your own domainand the plan to fix it

Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.

Look up another company

A brand name or a domain — the whole overview loads in seconds.