Last updated: September 2026
Global rank: Worldwide · 2026-09
#95,651
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
45.4K
per month, estimated
Keywords
5.0K
ranking in Google
Organic share
100%
45.4K organic visits
LLMS.txt
Published
167 lines AI engines can read
You're seeing the free preview of secondstep.org
secondstep.org Company Profile
Second Step delivers proven K-12 social-emotional learning programs that build essential human skills for student success. Their curriculum focuses on strengthening academic achievement, fostering growth mindsets, and improving overall school climate. Designed specifically for elementary, middle, and high school students, these programs help kids develop empathy, self-regulation, and problem-solving abilities that st…
Second Step was founded in 1980, about 46 years ago, and is headquartered in Portland, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Education & Training, with further tags for Social Emotional Learning, K-12 Education and Student Wellness. Products on record for it: Second Step Elementary, Second Step Middle School, Second Step High School and District-Wide Solution. Total funding on record is Bootstrapped. Its tagline reads: "Human Skills Improve Student Success | K-12 Programs".
- Sector
- Education & Training
- Headquarters
- Portland, United States
- Founded
- 1980
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Second Step Elementary, Second Step Middle School, Second Step High School, District-Wide Solution
secondstep.org Web Traffic Statistics
Key findings
- Second Step (Education & Training) is ranked #95,651 worldwide in our September 2026 domain ranking, inside the top 100,000, up 113,033 places from #208,684 in August 2026.
- It is estimated to receive about 45,400 visits a month from search, 100% of it organic, across 4,993 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 167 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #95,651 | ▲ 113,033 |
| August 2026 | #208,684 | ▲ 308,755 |
| July 2026 | #517,439 | ▼ 129,439 |
| June 2026 | #388,000 | — |
| May 2026 | #388,000 | ▼ 150,087 |
| April 2026 | #237,913 | ▼ 34,637 |
| March 2026 | #203,276 | ▼ 25,783 |
| February 2026 | #177,493 | — |
What this company does
Second Step delivers proven K-12 social-emotional learning programs that build essential human skills for student success. Their curriculum focuses on strengthening academic achievement, fostering growth mindsets, and improving overall school climate. Designed specifically for elementary, middle, and high school students, these programs help kids develop empathy, self-regulation, and problem-solving abilities that st…
secondstep.org Traffic and Visitor Engagement
secondstep.org draws an estimated 45,400 visits a month from search engines. Effectively all of it is organic — about 45,400 visits from unpaid results. Spread across 4,993 ranking keywords, that averages roughly 9.1 organic visits per keyword.
Monthly visits
45.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
45.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
secondstep.org AI Visibility
On our AI visibility scale secondstep.org earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
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secondstep.org LLMS.txt
The llms.txt on secondstep.org runs to 167 lines (9,048 characters) across 12 sections, last generated in May 2026. It introduces the site as "Human Skills Improve Student Success | Second Step® K-12 Programs". It tells AI engines the business works in Social-Emotional Learning, K-12 Education and Student Development. It describes 5 products, including Second Step Elementary, Second Step Middle School and Second Step High School. Services it lists include Teacher Training, District Implementation Consulting, Data Analysis & Reporting and Parent Engagement Workshops. The audience it names is School districts, educators, students, aged K-12 (5-18) (United States). Technologies it mentions include HTTPS, Responsive Viewport and Content Management. The keywords it claims start with "social emotional learning", "SEL", "K-12 programs" and "student success".
Status
Published
AI engines can read it
Lines
167
In the file
Size
9.0K
Characters
Sections
12
Updated May 11, 2026
What the file says
# Human Skills Improve Student Success | Second Step® K-12 Programs ## About Second Step specializes in K-12 social-emotional learning programs that equip students with vital human skills for academic and personal success. Their evidence-based curriculum targets elementary through high school, improving school climate, growth mindsets, and achievement. Districts implement district-wide solutions with ease, thanks to comprehensive training and digital resources. Programs reduce bullying, enhance empathy, and boost engagement in real ways educators notice daily. Backed by research, Second Step aligns with top standards and delivers measurable outcomes. They serve schools nationwide, helping create supportive environments where kids thrive. From self-regulation lessons to problem-solving units, every component builds lasting skills. Teachers get practical tools without extra workload, while admins see data proving impact. Parents partner in the process, reinforcing home-school connections. Second Step evolves with needs like mental health and equity focus. Their approach transforms classrooms into places of positive growth. Long-term, students carry these skills into future success. Implementation support ensures smooth adoption. It's more than lessons—it's a pathway to better learning climates. Thousands of schools trust Second Step for proven results. Professional development e
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Second Step ElementaryContact for district pricing
- Second Step Middle SchoolContact for pricing
- Second Step High SchoolContact for pricing
- Second Step District-WideCustom enterprise pricing
- Digital SEL ResourcesIncluded in subscriptions
Services it tells AI about
- Teacher TrainingContact for quotes
- District Implementation ConsultingCustom
- Data Analysis & ReportingBundled
- Parent Engagement WorkshopsContact for pricing
- Custom Curriculum AdaptationEnterprise
Competitors it names
Audience it targets
School districts, educators, students · K-12 (5-18) · United States
Company type
Private
secondstep.org Organic Keywords
Google lists secondstep.org for about 4,993 keywords, which together bring an estimated 45,400 organic visits a month.
Ranking keywords
5.0K
Found in Google for this domain
Visits they bring
45.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
secondstep.org SEO Audit
The latest technical audit of secondstep.org scored 0 out of 100 overall. The audit makes 8 recommendations in all.
Overall
SEO
Performance
Accessibility
secondstep.org Competitors and Alternatives
Second Step's company profile names https://www.casel.org, https://www.edutopia.org, https://www.positiveaction.net and https://www.character.org as competitors. Its own llms.txt adds https://www.mindsetworks.com and https://www.pbis.org. Outside its market, the domains ranked closest to it in our worldwide ranking are cincopa.com, olimpiada.ru, conventionalcommits.org and emergent.host.
secondstep.org Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
secondstep.org Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for secondstep.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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