Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#50,973
AI visibility: Grade A
87
SEO health: Latest audit
97
Visits
326
per month, estimated
Keywords
44
ranking in Google
Organic share
100%
326 organic visits
LLMS.txt
Published
136 lines AI engines can read
You're seeing the free preview of scotland.gov.uk
A snapshot of how scotland.gov.uk performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
The Scottish Government functions as Scotland's devolved administration, handling day-to-day decisions on matters that shape life in the country. Its remit covers the economy, schools and universities, health services, the justice system, farming and countryside issues, housing, environmental standards, fairness policies, consumer protection, roads and public transport, and tax collection. The organisation produces r…
Our read on the site
Good foundation with room for improvement.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
326
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
326
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
136
In the file
Size
6.4K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
44
Found in Google for this domain
Visits they bring
326
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
The Scottish Government functions as Scotland's devolved administration, handling day-to-day decisions on matters that shape life in the country. Its remit covers the economy, schools and universities, health services, the justice system, farming and countryside issues, housing, environmental standards, fairness policies, consumer protection, roads and public transport, and tax collection. The organisation produces r…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for scotland.gov.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #50,973 in our worldwide ranking — each with its own report.
You are looking at one domain. scotland.gov.uk competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
Updated Mar 22, 2026
# The Scottish Government Official Website ## About The Scottish Government is the devolved government for Scotland, responsible for key areas such as economy, education, health, justice, rural affairs, housing, environment, and transport. It works to implement policies that improve the quality of life for the people of Scotland, focusing on equality, inclusivity, and sustainable development. Through various initiatives, it aims to foster a prosperous and healthy society while addressing local and national challenges. **Areas of Work:** Government, Public Administration, Public Services ## Things to Remember - **Website:** https://scotland.gov.uk - **Address:** St. Andrew's House, Regent Road, Edinburgh EH1 3DG, United Kingdom - **Contact:** [email protected] - **Phone:** +44-131-244-4000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Public - **Employees:** 5000 employees - **Revenue:** £50B - **Hiring Status:** Yes, actively hiring ## Products - **Public Services** (Free (Taxpayer Funded)): Comprehensive public services including healthcare, education, and transport systems for the residents of Scotland. - **Policy Development** (Free (Taxpayer Funded)): Development and implementation of policies in areas such as economy, housing, and environmental sustainability. - **Community Engagement Programs** (Free (Taxpayer F
Sections in the file
Areas of work
Keywords it claims
Technologies
SEO
Excellent
Performance
Accessibility
Excellent
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Residents of Scotland, Businesses, Public Sector Organizations · All ages · Scotland, United Kingdom
Company type
Public · actively hiring