Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#23,559
AI visibility: Grade A+
94
SEO health: Latest audit
73
Visits
13.6K
per month, estimated
Keywords
7.3K
ranking in Google
Organic share
100%
13.6K organic visits
LLMS.txt
Published
131 lines AI engines can read
You're seeing the free preview of scoop.co.nz
A snapshot of how scoop.co.nz performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Scoop runs an online news service that publishes articles and opinion pieces focused on New Zealand and international affairs. The site carries regular contributions from writers who look at politics, policy and overseas developments, such as recent commentary on tensions involving Iran. Content is gathered and presented through a simple website that readers can access directly, covering topics that range from domest…
Our read on the site
Significant improvements needed. 2 high-priority issues.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
13.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
13.6K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
131
In the file
Size
5.0K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
7.3K
Found in Google for this domain
Visits they bring
13.6K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Scoop runs an online news service that publishes articles and opinion pieces focused on New Zealand and international affairs. The site carries regular contributions from writers who look at politics, policy and overseas developments, such as recent commentary on tensions involving Iran. Content is gathered and presented through a simple website that readers can access directly, covering topics that range from domest…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for scoop.co.nz yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #23,559 in our worldwide ranking — each with its own report.
You are looking at one domain. scoop.co.nz competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
83/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Apr 6, 2026
# Scoop - New Zealand's Leading Online News Platform ## About Scoop is a leading online news platform in New Zealand, dedicated to delivering timely and comprehensive news coverage on a variety of topics including politics, business, technology, and culture. The platform serves a diverse audience, providing independent journalism and a space for public discourse. With a commitment to transparency and accountability, Scoop aims to empower citizens with the information they need to engage in their communities. **Areas of Work:** Media, Online News, Digital Journalism ## Things to Remember - **Website:** https://scoop.co.nz - **Address:** Not Available, Wellington, New Zealand - **Contact:** [email protected] - **Phone:** +64-4-499-1000 - **Hours:** 24/7 - **Timezone:** Pacific/Auckland - **Currency:** NZD - **Company Type:** Private - **Employees:** 50 employees - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Online News Articles** (Free): Comprehensive coverage of current events and news stories in New Zealand. - **Opinion Pieces** (Free): In-depth analysis and commentary on various political and social issues. - **News Aggregation** (Free): Curated news from various sources to provide a holistic view of current affairs. ## Services ## Keywords New Zealand news, political analysis, current events, Gordon Campbell, New Zealand current
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
General public, news readers, political enthusiasts · All ages · New Zealand
Company type
Private · actively hiring