Last updated: September 2026
Global rank: Worldwide · 2026-09
#303,420
AI visibility: Grade D
56
SEO health: Not audited
—
Visits
4.2K
per month, estimated
Keywords
2.4K
ranking in Google
Organic share
100%
4.2K organic visits
LLMS.txt
Published
125 lines AI engines can read
You're seeing the free preview of scalextric.com
scalextric.com Company Profile
Scalextric has been making slot car racing systems for decades, giving hobbyists and families a hands-on way to enjoy competitive racing without leaving the living room. The company designs and sells track layouts, cars, and accessories that range from simple starter sets to elaborate multi-lane circuits with digital timing and lane-changing features. Their products appeal to both casual players looking for weekend f…
Founded in 1957 (about 69 years ago), Scalextric is based in Margate, United Kingdom. Its workforce is listed as between 51 and 200 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Manufacturing, Industrials & Materials; Toys & Games; and Hobby Products. Total funding on record is Bootstrapped. Its tagline reads: "Slot car racing sets that bring the thrill of the track home".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Margate, United Kingdom
- Founded
- 1957
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
scalextric.com Web Traffic Statistics
Key findings
- Scalextric (Retail, E-commerce & Consumer Goods) is ranked #303,420 worldwide in our September 2026 domain ranking, down 19,030 places from #284,390 in August 2026.
- It is estimated to receive about 4,230 visits a month from search, 100% of it organic, across 2,411 ranking keywords.
- Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 125 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #303,420 | ▼ 19,030 |
| August 2026 | #284,390 | ▲ 10,552 |
| July 2026 | #294,942 | ▼ 39,860 |
| June 2026 | #255,082 | — |
| May 2026 | #255,082 | ▼ 27,771 |
| April 2026 | #227,311 | ▼ 12,740 |
| March 2026 | #214,571 | ▼ 19,955 |
| February 2026 | #194,616 | — |
What this company does
Scalextric has been making slot car racing systems for decades, giving hobbyists and families a hands-on way to enjoy competitive racing without leaving the living room. The company designs and sells track layouts, cars, and accessories that range from simple starter sets to elaborate multi-lane circuits with digital timing and lane-changing features. Their products appeal to both casual players looking for weekend f…
scalextric.com Traffic and Visitor Engagement
Search engines send scalextric.com an estimated 4,230 visits a month. Effectively all of it is organic — about 4,230 visits from unpaid results. Spread across 2,411 ranking keywords, that averages roughly 1.8 organic visits per keyword.
Monthly visits
4.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
4.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
scalextric.com AI Visibility
scalextric.com scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
scalextric.com LLMS.txt
The llms.txt on scalextric.com runs to 125 lines (5,080 characters) across 12 sections, last generated in September 2026. It introduces the site as "scalextric.com". It tells AI engines the business works in Toys & Games, Hobby Products and Model Racing. It describes 3 products, including Starter Set, Digital Track System and Classic Car Pack. Technologies it mentions include E-commerce platform. The keywords it claims start with "slot cars", "slot car racing", "model cars" and "toy racing".
Status
Published
AI engines can read it
Lines
125
In the file
Size
5.1K
Characters
Sections
12
Updated Sep 3, 2026
What the file says
# scalextric.com ## About Scalextric has been making slot car racing systems for decades, giving hobbyists and families a hands-on way to enjoy competitive racing without leaving the living room. The company designs and sells track layouts, cars, and accessories that range from simple starter sets to elaborate multi-lane circuits with digital timing and lane-changing features. Their products appeal to both casual players looking for weekend fun and serious collectors who build custom tracks and restore vintage models. Scalextric focuses on realistic car replicas from motorsport history alongside modern GT and touring cars, all built to run on the same 1:32 scale track system. They sell direct through their website and through specialist hobby retailers around the world. The brand emphasizes durable construction so tracks can be set up and taken down repeatedly without wear. Over the years Scalextric has introduced wireless controllers, app-connected timing, and LED lighting to keep the experience current while preserving the core mechanical fun. **Areas of Work:** Toys & Games, Hobby Products, Model Racing ## Things to Remember - **Website:** https://scalextric.com - **Address:** Margate, United Kingdom - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** - **Company Type:** Private - **Employees:** 51-200 - **Revenue:** Not Disclosed - **Hiring Stat
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Starter SetContact for pricing
- Digital Track SystemContact for pricing
- Classic Car PackContact for pricing
Competitors it names
Company type
Private
scalextric.com Organic Keywords
Google lists scalextric.com for about 2,411 keywords, which together bring an estimated 4,230 organic visits a month.
Ranking keywords
2.4K
Found in Google for this domain
Visits they bring
4.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
scalextric.com Competitors and Alternatives
Scalextric's company profile names carrera-toys.com, afx.com, scx.com and ninco.com as competitors. Its own llms.txt adds policar.com. Outside its market, the domains ranked closest to it in our worldwide ranking are strawcdn.com, botmaal.co, sicorp.com and botoltoto.com.
scalextric.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
scalextric.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for scalextric.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
scalextric.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to scalextric.com
Neighbours of #303,420 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. scalextric.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.