Last updated: September 2026

Sep 2026

sbmurban.org — September 2026 traffic, keywords & AI visibility

Swachh Bharat Mission - UrbanEnergy, Climate & Environment

Global rank: Worldwide · 2026-09

#1,255,137

AI visibility: Grade A+

95

SEO health: Latest audit

84

Visits

1.1K

per month, estimated

Keywords

325

ranking in Google

Organic share

100%

1.1K organic visits

LLMS.txt

Published

82 lines AI engines can read

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sbmurban.org Company Profile

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Swachh Bharat Mission - Urban (SBM-U) stands as India's flagship initiative to transform urban sanitation and waste management practices nationwide. Launched under the visionary leadership of Prime Minister Narendra Modi, the program addresses longstanding challenges in urban cleanliness, public health, and environmental sustainability. From megacities like Mumbai and Delhi to smaller towns, SBM-U deploys comprehensi…

Swachh Bharat Mission - Urban was founded in 2014, about 12 years ago, and is headquartered in New Delhi, India. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Energy, Climate & Environment, with further tags for Legal, Government & Nonprofit; Healthcare, Life Sciences & Wellness; and Waste Management. Products on record for it: Swachh Survekshan Assessment Framework, SBM Mobile App, Swachhata MoHUA App and SBM Portal Dashboard. Total funding on record is Government Funded. Its tagline reads: "Building Clean, Healthy, and Sustainable Cities Across India".

Energy, Climate & EnvironmentLegal, Government & NonprofitHealthcare, Life Sciences & WellnessWaste Management
Sector
Energy, Climate & Environment
Headquarters
New Delhi, India
Founded
2014
Employees
1001-5000
Revenue
Not Disclosed
Funding
Government Funded
Products
Swachh Survekshan Assessment Framework, SBM Mobile App, Swachhata MoHUA App, SBM Portal Dashboard

sbmurban.org Web Traffic Statistics

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Key findings

  • Swachh Bharat Mission - Urban (Energy, Climate & Environment) is ranked #1,255,137 worldwide in our September 2026 domain ranking, down 625,917 places from #629,220 in August 2026.
  • It is estimated to receive about 1,056 visits a month from search, 100% of it organic, across 325 ranking keywords.
  • Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 82 lines.
  • Its last technical audit scored 84/100, with "Optimize Missing Alt Text for Images" the highest-priority fix.
sbmurban.org global rank history
MonthRankMove
September 2026#1,255,137▼ 625,917
August 2026#629,220▼ 442,183
July 2026#187,037▼ 100,168
June 2026#86,869—
May 2026#86,869▲ 855,276
April 2026#942,145—

What this company does

Swachh Bharat Mission - Urban (SBM-U) stands as India's flagship initiative to transform urban sanitation and waste management practices nationwide. Launched under the visionary leadership of Prime Minister Narendra Modi, the program addresses longstanding challenges in urban cleanliness, public health, and environmental sustainability. From megacities like Mumbai and Delhi to smaller towns, SBM-U deploys comprehensi…

Our read on the site

The overall SEO health of sbmurban.org is solid, with a strong SEO score of 92/100. However, there are several areas for improvement, particularly in content gaps and on-page optimization, which could enhance visibility and user engagement significantly.

Energy, Climate & EnvironmentLegal, Government & NonprofitHealthcare, Life Sciences & WellnessWaste ManagementSwachh Survekshan Assessment FrameworkSBM Mobile App

sbmurban.org Traffic and Visitor Engagement

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sbmurban.org draws an estimated 1,056 visits a month from search engines. Effectively all of it is organic — about 1,056 visits from unpaid results. Spread across 325 ranking keywords, that averages roughly 3.2 organic visits per keyword.

Monthly visits

1.1K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

1.1K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

sbmurban.org AI Visibility

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On our AI visibility scale sbmurban.org earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

95out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health18/20

92/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data5/5

Detected

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sbmurban.org LLMS.txt

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The llms.txt on sbmurban.org runs to 82 lines (4,495 characters) across 12 sections, last generated in May 2026. It introduces the site as "Swachh Bharat Mission - Urban (SBM-U)". It tells AI engines the business works in Urban Sanitation, Waste Management, Public Health and Sustainable Urban Development. It describes 5 products, with prices such as SBM Monitoring Portal at Free for ULBs, Swachhata MoHUA App at Free Download and ODF+ Certification Toolkit at Free Resources. Services it lists include Capacity Building Workshops, City Assessment Audits, IEC Campaign Support and Technical Assistance. The audience it names is Urban Citizens, Municipal Staff, Policymakers, aged All Ages (India (Urban Areas)). Technologies it mentions include HTTPS Security, robots.txt, sitemap.xml, Government Portals and Mobile Applications. The keywords it claims start with "Swachh Bharat Mission", "SBM Urban", "SBMU" and "Swachh Survekshan". It gives the company type as Government Initiative.

Status

Published

AI engines can read it

Lines

82

In the file

Size

4.5K

Characters

Sections

12

Updated May 13, 2026

What the file says

# Swachh Bharat Mission - Urban (SBM-U)

## About
The Swachh Bharat Mission - Urban represents India's transformative national campaign against filth, launched in 2014 to achieve total sanitation coverage across all urban areas. It coordinates efforts among thousands of Urban Local Bodies to eliminate open defecation, implement scientific waste processing, and foster sustainable cleanliness habits. Key components include individual household toilet construction, community/public toilet building, solid waste management systems, and Information Education & Communication activities. Swachh Survekshan provides annual competitive rankings that motivate cities to excel in sanitation parameters. The mission has evolved through phases, now emphasizing sustainability, plastic waste management, and greywater treatment alongside ODF+ protocols. Digital tools enable real-time monitoring of toilet usage, waste collection efficiency, and citizen feedback through dedicated apps and portals. Partnerships with private sector, CSR initiatives, and international agencies amplify resources and expertise. Behavioral change remains central, with school sanitation programs, celebrity endorsements, and mass cleanliness drives engaging millions. By addressing urban India's unique challenges—high population density, legacy dumpsites, informal settlements—SBM-U delivers measurable public health and envir

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Urban SanitationWaste ManagementPublic HealthSustainable Urban Development

Keywords it claims

Swachh Bharat MissionSBM UrbanSBMUSwachh SurvekshanClean IndiaUrban SanitationWaste ManagementClean CitiesPublic HealthCommunity Engagement

Technologies

HTTPS Securityrobots.txtsitemap.xmlGovernment PortalsMobile ApplicationsGIS MappingReal-time Dashboards

Products it tells AI about

  • Swachh Survekshan FrameworkGovernment Program
  • SBM Monitoring PortalFree for ULBs
  • Swachhata MoHUA AppFree Download
  • ODF+ Certification ToolkitFree Resources
  • Waste Processing GuidelinesFree Download

Services it tells AI about

  • Capacity Building WorkshopsGovernment Funded
  • City Assessment AuditsProgram Cost
  • IEC Campaign SupportSubsidized
  • Technical AssistanceConsulting Services
  • Grievance RedressalFree Service

Competitors it names

https://swachhsurvekshan.inhttps://swachhsurvekshan.gov.inhttps://www.cleanindia.orghttps://www.india.gov.inhttps://www.nmcg.nic.inhttps://www.mygov.in

Audience it targets

Urban Citizens, Municipal Staff, Policymakers · All Ages · India (Urban Areas)

Company type

Government Initiative

sbmurban.org Organic Keywords

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Google lists sbmurban.org for about 325 keywords, which together bring an estimated 1,056 organic visits a month.

Ranking keywords

325

Found in Google for this domain

Visits they bring

1.1K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Energy, Climate & EnvironmentLegal, Government & NonprofitHealthcare, Life Sciences & WellnessWaste ManagementSwachh Survekshan Assessment FrameworkSBM Mobile AppSwachhata MoHUA AppSBM Portal Dashboard

sbmurban.org SEO Audit

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The latest technical audit of sbmurban.org scored 84 out of 100 overall. Performance is its weakest area at 75, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

84

Overall

92

SEO

Excellent

75

Performance

79

Accessibility

Fix these first

  • CriticalOptimize Missing Alt Text for Images
  • HighConsolidate H1 Tags
  • HighEnhance Meta Description
  • MediumImplement llms.txt for Language Localization

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

sbmurban.org Competitors and Alternatives

Compare competitors

Swachh Bharat Mission - Urban's company profile names https://swachhsurvekshan.in, https://www.cleanindia.org and https://www.india.gov.in as competitors. Its own llms.txt adds https://www.nmcg.nic.in and https://www.mygov.in. Outside its market, the domains ranked closest to it in our worldwide ranking are zee61simplys.shop, ventolininhaler.quest, truck1-eg.com and bkfrisk.se.

https://swachhsurvekshan.in
https://www.cleanindia.org
https://www.india.gov.in
https://www.nmcg.nic.in
https://www.mygov.in

sbmurban.org Traffic by Country

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Top customer markets

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