Last updated: September 2026
Global rank: Worldwide · 2026-09
#1,255,137
AI visibility: Grade A+
95
SEO health: Latest audit
84
Visits
1.1K
per month, estimated
Keywords
325
ranking in Google
Organic share
100%
1.1K organic visits
LLMS.txt
Published
82 lines AI engines can read
You're seeing the free preview of sbmurban.org
sbmurban.org Company Profile
Swachh Bharat Mission - Urban (SBM-U) stands as India's flagship initiative to transform urban sanitation and waste management practices nationwide. Launched under the visionary leadership of Prime Minister Narendra Modi, the program addresses longstanding challenges in urban cleanliness, public health, and environmental sustainability. From megacities like Mumbai and Delhi to smaller towns, SBM-U deploys comprehensi…
Swachh Bharat Mission - Urban was founded in 2014, about 12 years ago, and is headquartered in New Delhi, India. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Energy, Climate & Environment, with further tags for Legal, Government & Nonprofit; Healthcare, Life Sciences & Wellness; and Waste Management. Products on record for it: Swachh Survekshan Assessment Framework, SBM Mobile App, Swachhata MoHUA App and SBM Portal Dashboard. Total funding on record is Government Funded. Its tagline reads: "Building Clean, Healthy, and Sustainable Cities Across India".
- Sector
- Energy, Climate & Environment
- Headquarters
- New Delhi, India
- Founded
- 2014
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Government Funded
- Products
- Swachh Survekshan Assessment Framework, SBM Mobile App, Swachhata MoHUA App, SBM Portal Dashboard
sbmurban.org Web Traffic Statistics
Key findings
- Swachh Bharat Mission - Urban (Energy, Climate & Environment) is ranked #1,255,137 worldwide in our September 2026 domain ranking, down 625,917 places from #629,220 in August 2026.
- It is estimated to receive about 1,056 visits a month from search, 100% of it organic, across 325 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 82 lines.
- Its last technical audit scored 84/100, with "Optimize Missing Alt Text for Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #1,255,137 | ▼ 625,917 |
| August 2026 | #629,220 | ▼ 442,183 |
| July 2026 | #187,037 | ▼ 100,168 |
| June 2026 | #86,869 | — |
| May 2026 | #86,869 | ▲ 855,276 |
| April 2026 | #942,145 | — |
What this company does
Swachh Bharat Mission - Urban (SBM-U) stands as India's flagship initiative to transform urban sanitation and waste management practices nationwide. Launched under the visionary leadership of Prime Minister Narendra Modi, the program addresses longstanding challenges in urban cleanliness, public health, and environmental sustainability. From megacities like Mumbai and Delhi to smaller towns, SBM-U deploys comprehensi…
Our read on the site
The overall SEO health of sbmurban.org is solid, with a strong SEO score of 92/100. However, there are several areas for improvement, particularly in content gaps and on-page optimization, which could enhance visibility and user engagement significantly.
sbmurban.org Traffic and Visitor Engagement
sbmurban.org draws an estimated 1,056 visits a month from search engines. Effectively all of it is organic — about 1,056 visits from unpaid results. Spread across 325 ranking keywords, that averages roughly 3.2 organic visits per keyword.
Monthly visits
1.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
sbmurban.org AI Visibility
On our AI visibility scale sbmurban.org earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
sbmurban.org LLMS.txt
The llms.txt on sbmurban.org runs to 82 lines (4,495 characters) across 12 sections, last generated in May 2026. It introduces the site as "Swachh Bharat Mission - Urban (SBM-U)". It tells AI engines the business works in Urban Sanitation, Waste Management, Public Health and Sustainable Urban Development. It describes 5 products, with prices such as SBM Monitoring Portal at Free for ULBs, Swachhata MoHUA App at Free Download and ODF+ Certification Toolkit at Free Resources. Services it lists include Capacity Building Workshops, City Assessment Audits, IEC Campaign Support and Technical Assistance. The audience it names is Urban Citizens, Municipal Staff, Policymakers, aged All Ages (India (Urban Areas)). Technologies it mentions include HTTPS Security, robots.txt, sitemap.xml, Government Portals and Mobile Applications. The keywords it claims start with "Swachh Bharat Mission", "SBM Urban", "SBMU" and "Swachh Survekshan". It gives the company type as Government Initiative.
Status
Published
AI engines can read it
Lines
82
In the file
Size
4.5K
Characters
Sections
12
Updated May 13, 2026
What the file says
# Swachh Bharat Mission - Urban (SBM-U) ## About The Swachh Bharat Mission - Urban represents India's transformative national campaign against filth, launched in 2014 to achieve total sanitation coverage across all urban areas. It coordinates efforts among thousands of Urban Local Bodies to eliminate open defecation, implement scientific waste processing, and foster sustainable cleanliness habits. Key components include individual household toilet construction, community/public toilet building, solid waste management systems, and Information Education & Communication activities. Swachh Survekshan provides annual competitive rankings that motivate cities to excel in sanitation parameters. The mission has evolved through phases, now emphasizing sustainability, plastic waste management, and greywater treatment alongside ODF+ protocols. Digital tools enable real-time monitoring of toilet usage, waste collection efficiency, and citizen feedback through dedicated apps and portals. Partnerships with private sector, CSR initiatives, and international agencies amplify resources and expertise. Behavioral change remains central, with school sanitation programs, celebrity endorsements, and mass cleanliness drives engaging millions. By addressing urban India's unique challenges—high population density, legacy dumpsites, informal settlements—SBM-U delivers measurable public health and envir
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Swachh Survekshan FrameworkGovernment Program
- SBM Monitoring PortalFree for ULBs
- Swachhata MoHUA AppFree Download
- ODF+ Certification ToolkitFree Resources
- Waste Processing GuidelinesFree Download
Services it tells AI about
- Capacity Building WorkshopsGovernment Funded
- City Assessment AuditsProgram Cost
- IEC Campaign SupportSubsidized
- Technical AssistanceConsulting Services
- Grievance RedressalFree Service
Competitors it names
Audience it targets
Urban Citizens, Municipal Staff, Policymakers · All Ages · India (Urban Areas)
Company type
Government Initiative
sbmurban.org Organic Keywords
Google lists sbmurban.org for about 325 keywords, which together bring an estimated 1,056 organic visits a month.
Ranking keywords
325
Found in Google for this domain
Visits they bring
1.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
sbmurban.org SEO Audit
The latest technical audit of sbmurban.org scored 84 out of 100 overall. Performance is its weakest area at 75, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalOptimize Missing Alt Text for Images
- HighConsolidate H1 Tags
- HighEnhance Meta Description
- MediumImplement llms.txt for Language Localization
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
sbmurban.org Competitors and Alternatives
Swachh Bharat Mission - Urban's company profile names https://swachhsurvekshan.in, https://www.cleanindia.org and https://www.india.gov.in as competitors. Its own llms.txt adds https://www.nmcg.nic.in and https://www.mygov.in. Outside its market, the domains ranked closest to it in our worldwide ranking are zee61simplys.shop, ventolininhaler.quest, truck1-eg.com and bkfrisk.se.
sbmurban.org Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
sbmurban.org Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sbmurban.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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